Professor Amanda Beatson
Faculty of Business & Law,
School of Advertising, Marketing & PR
Biography
Dr Amanda Beatson is a Professor in Marketing at the QUT Business School. She is the Research Director in the School of Advertising, Marketing and Public Relations. Amanda previously held the posts of Marketing Subject Area Coordinator and Higher Degrees Research Coordinator within the School of Advertising, Marketing and Public Relations. Prior to becoming an academic she worked in service organisations in Australia and New Zealand. In line with QUT’s industry focus, Amanda's work is reinforced by her desire to act as a change agent, transforming the way organisations look at contemporary societal challenges. By providing a voice to vulnerable groups, her goal is to create a better society in terms of inclusivity and environmental sustainability by lobbying for improvements to organisations and government. Underpinning this is a transformative service research (TSR) lens, whereby she ensures the well-being of individuals is focal in these improvements. Through her unique approach of innovative research methodologies, Amanda has received competitive research funding with industry partners, specialising in government and not-for-profit organisations, to find solutions for these societal challenges. Various government bodies and private organisations within Australia, the United Kingdom and New Zealand have funded her research. She has published over eighty peer-reviewed journal articles, conference papers and scholarly book chapters relating to her research and is an Associate Editor for the Journal of Services Marketing. A selection of Amanda's current and past projects include:- Seamless Journeys to Work for Young Adults with Physical Disabilities (funded by Australian Research Council Grant (ARC Linkage) and Jobs Australia);
- Retail ready - Employment Pathways for Young Adults with Psychosocial Disability (funded by Information, Linkages and Capacity Building - Economic and Community Participation Program - Building Employer Confidence and Inclusion in Disability grant with Australian Retailers Association, Disability Employment Australia)
- EsportsAble - for adolescents with psychosocial disabilities - funded by Information, Linkages and Capacity Building - Economic and Community Participation Program
- Designed-led Advanced Manufacturing of Smart Orthotics for Remote Australia (funded by Cooperative Research Centre Projects (CRC-P 11) with i-Orthotics)
- Transformative services
- Vulnerable consumers
- Online Trolling and cyberbullying
- Health and wellbeing
- Behavioural change
- Social Marketing
- Service design
- Supporting vulnerable consumers
- Strategies for mitigating negative online behaviours
- Optimising value through service design
- Vice-Chancellor's Performance Award (QUT) 2017
- Vice-Chancellor's Performance Award (QUT) 2016
- Chartered Institute of Marketing (CIM) Research Award, 2002
- The University of Queensland Graduate School Award, 1999
- The University of Otago Commerce Award, 1996
Personal details
Positions
- Professor
Faculty of Business & Law,
School of Advertising, Marketing & PR
Keywords
Vulnerable Consumers, Transformative Services, Services Strategy, Consumer Psychology
Research field
Marketing
Field of Research code, Australian and New Zealand Standard Research Classification (ANZSRC), 2020
Qualifications
- Doctor of Philosophy, Management (University of Queensland)
Teaching
Teaching Interests
- Services marketing
- Marketing management
- Strategic marketing
- Consumer behaviour
Publications
- Beatson, A., Riedel, A., Chamorro-Koc, M., Marston, G. & Stafford, L. (2021). Factors influencing the journey to work for young people with physical and/or neurological conditions. Disability and Rehabilitation, 43(9), 1270–1278. https://eprints.qut.edu.au/197263
- Pontes, V., Pontes, N., Greer, D. & Beatson, A. (2021). Thank you but no thank you: the impact of negative moral emotions on customer responses to preferential treatment. European Journal of Marketing, 55(12), 3033–3058. https://eprints.qut.edu.au/212808
- Beatson, A., Riedel, A., Chamorro-Koc, M., Marston, G. & Stafford, L. (2020). Encouraging young adults with a disability to be independent in their journey to work: A segmentation and application of Theory of Planned Behaviour approach. Heliyon, 6(2), 1–10. https://eprints.qut.edu.au/197450
- Beatson, A., Riedel, A., Chamorro-Koc, M., Marston, G. & Stafford, L. (2020). Increasing the independence of vulnerable consumers through social support. Journal of Services Marketing, 34(2), 223–237. https://eprints.qut.edu.au/199825
- Stafford, L., Marston, G., Beatson, A., Chamorro-Koc, M. & Drennan, J. (2019). Interpretative accounts of work capacity assessment policy for young adults with disabilities. Disability and Society, 34(6), 885–903. https://eprints.qut.edu.au/127772
- Riedel, A., Weeks, C. & Beatson, A. (2018). Am I intruding? Developing a conceptualisation of advertising intrusiveness. Journal of Marketing Management, 34(9-10), 750–774. https://eprints.qut.edu.au/119899
- Gottlieb, U. & Beatson, A. (2018). High on emotion! Perceived value: influencing decision-making processes at international student recruitment trade shows. Journal of Marketing for Higher Education, 28(2), 282–297. https://eprints.qut.edu.au/119619
- Huang, C., Lings, I., Beatson, A. & Chou, C. (2018). Promoting consumer environmental friendly purchase behaviour: a synthesized model from three short-term longitudinal studies in Australia. Journal of Environmental Planning and Management, 61(12), 2067–2093. https://eprints.qut.edu.au/224040
- Dootson, P., Lings, I., Beatson, A. & Johnston, K. (2017). Deterring deviant consumer behaviour: when 'it's wrong, don't do it' doesn't work. Journal of Marketing Management, 33(15-16), 1355–1383. https://eprints.qut.edu.au/110376
- Dootson, P., Johnston, K., Beatson, A. & Lings, I. (2016). Where do consumers draw the line? Factors informing perceptions and justifications of deviant consumer behaviour. Journal of Marketing Management, 32(7 - 8), 750–776. https://eprints.qut.edu.au/91385
QUT ePrints
For more publications by Amanda, explore their research in QUT ePrints (our digital repository).
Selected research projects
- Title
- Seamless Journeys to Work for Young Adults with Physical Disabilities
- Primary fund type
- CAT 1 - Australian Competitive Grant
- Project ID
- LP150100168
- Start year
- 2015
- Keywords
Projects listed above are funded by Australian Competitive Grants. Projects funded from other sources are not listed due to confidentiality agreements.
Supervision
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Completed supervisions (Doctorate)
- A model of transformative destination image (2022)
- Designing Digitally-Enabled Tranformative Services for Vulnerable People's Mobility (2021)
- Culinary Destination Consumer-based Brand Equity: Exploring the Influence of Tourist Gaze in Relation to FoodPorn on Social Media (2020)
- Improving The Customer Experience Through The Use of Unearned Preferential Treatment (2020)
- Self-regulation and Intertemporal Consumer Impatience (2020)
- Engagement With Digital Health Technologies (2019)
- Destination Consumer-based Brand Equity: The Effects of Social Media on Travel Planning (2018)
- Examining the Effects of Varying Levels of Consumer Control over Advertising Intrusiveness on the Advertising Brand (2018)
- Where do consumers draw the line? An investigation of deviant consumer behaviour (2014)
Completed supervisions (Masters by Research)
The supervisions listed above are only a selection.