Associate Professor
Di Wang
Faculty of Business & Law,
School of Advertising, Marketing & PR
Biography
Di Wang is an Associate Professor and Higher Degree Research Academic Lead at the School of Advertising, Marketing and Public Relations. He earned his PhD in Marketing from Monash University in 2013. He mainly conducts experimental research in consumer behaviour and retailing.His works have been published at the leading marketing and tourism journals such as Journal of Marketing (FT50, A*, Q1), Journal of the Academy of Marketing Science (FT50, A*, and Q1), European Journal of Marketing (A* and Q1), Psychology & Marketing (A/Q1), Journal of Travel Research (A* and Q1), and International Journal of Hospitality Management (A*/Q1).
He is an Associate Editor of Journal of Consumer Behaviour (A/Q1) and a regular reviewer for leading marketing and tourism journals.
His research has been covered in the Conversation, Newsweek, Sydney Morning Herald, Renew magazine, and many other news outlets.
Di Wang is interested in supervising HDR students whose proposal is related to consumer behaviour, retailing, and experimental research in Chinese context.
Personal details
Positions
- Associate Professor
Faculty of Business & Law,
School of Advertising, Marketing & PR
Research field
Marketing
Field of Research code, Australian and New Zealand Standard Research Classification (ANZSRC), 2020
Qualifications
- PhD (Monash University)
- Graduate Certificate in University Teaching (University of Melbourne)
Teaching
Unit coordinator of AMB201 in Semester 2 and Summer Semester.
Unit coordinator of AMB200 in Summer Semester.
Publications
- Keh, H., Wang, D. & Yan, L. (2021). Gimmicky or Effective? The Effects of Imaginative Displays on Customers' Purchase Behavior. Journal of Marketing, 85(5), 109–127. https://eprints.qut.edu.au/207926
- Thomas, D., Seenivasan, S. & Wang, D. (2021). A nudge toward healthier food choices: the influence of health star ratings on consumers' choices of packaged foods. European Journal of Marketing, 55(10), 2735–2768. https://eprints.qut.edu.au/210082
- Martin, B., Chrysochou, P., Strong, C., Wang, D. & Yao, J. (2022). Dark personalities and Bitcoin(R): The influence of the Dark Tetrad on cryptocurrency attitude and buying intention. Personality and Individual Differences, 188. https://eprints.qut.edu.au/227439
- Wang, D., Martin, B. & Yao, J. (2021). Do discount presentations influence gift purchase intentions and attitudes of Chinese outbound tourists? Journal of Travel Research, 60(5), 1104–1122. https://eprints.qut.edu.au/200022
- Wang, D., Yao, J. & Martin, B. (2021). The effects of crowdedness and safety measures on restaurant patronage choices and perceptions in the COVID-19 pandemic. International Journal of Hospitality Management, 95. https://eprints.qut.edu.au/208876
- Pike, S., Kotsi, F., Oppewal, H. & Wang, D. (2022). Determining the importance of stopover destination attributes: Integrating stated importance, choice experiment, and eye-tracking measures. Journal of Hospitality and Tourism Research, 46(1), 125–146. https://eprints.qut.edu.au/205697
- Yao, J., Oppewal, H. & Wang, D. (2020). Cheaper and smaller or more expensive and larger: how consumers respond to unit price increase tactics that simultaneously change product price and package size. Journal of the Academy of Marketing Science, 48(6), 1075–1094. https://eprints.qut.edu.au/197353
- Keh, H., Hartley, N. & Wang, D. (2019). The differential effects of separated vs. unseparated services: The roles of performance risk and regulatory focus. Journal of Service Theory and Practice, 29(1), 93–118. https://eprints.qut.edu.au/126926
- Wang, D., Oppewal, H. & Thomas, D. (2017). Anticipated embarrassment due to social presence withholds consumers from purchasing products that feature a lucky charm. European Journal of Marketing, 51(9/10), 1612–1630. https://eprints.qut.edu.au/110005
- Wang, D., Oppewal, H. & Thomas, D. (2014). Exploring attitudes and affiliation intentions toward consumers who engage in socially shared superstitious behaviors: A study of students in the east and the west. Psychology and Marketing, 31(3), 203–213. https://eprints.qut.edu.au/106910
QUT ePrints
For more publications by Di, explore their research in QUT ePrints (our digital repository).
Awards
- Type
- Editorial Role for an Academic Journal
- Reference year
- 2023
- Details
- Associate Editor: Journal of Consumer Behaviour
Supervision
Looking for a postgraduate research supervisor?
I am currently accepting research students for Honours, Masters and PhD study.
You can browse existing student topics offered by QUT or propose your own topic.
Current supervisions
- The Role of Hangry in Causing Negative Online Behaviour of Consumers
PhD, Principal Supervisor
Other supervisors: Associate Professor Frank Mathmann - Shattered Perceptions: How Negative News Trumps Destination Image In Conflict-Ridden Regions
PhD, Principal Supervisor
Other supervisors: Professor Amanda Beatson
Completed supervisions (Doctorate)
Completed supervisions (Masters by Research)
The supervisions listed above are only a selection.