Professor Gary Mortimer

Profile image of Professor Gary Mortimer

Faculty of Business & Law,
School of Advertising, Marketing & PR


+61 7 3138 5084

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Personal details

Positions

Professor
Faculty of Business & Law,
School of Advertising, Marketing & PR

Keywords

Shopping Behaviour, Grocery/Food Shopping, Male Shopping Behaviour, Retail Operations, Supermarket Shopping Behaviour, Consumer Healthcare and Pharmacy, Self Gifting and Self Directed Consumer Behaviour, Retailing

Research field

Marketing

Field of Research code, Australian and New Zealand Standard Research Classification (ANZSRC), 2020

Qualifications

  • Doctor of Philosophy (Griffith University)
  • Graduate Certificate (Queensland University of Technology)

Professional memberships and associations

Background

Professor Gary Mortimer is an active researcher in the areas of retail marketing and consumer behaviour.

Prior to joining QUT, Gary spent over 25 years working with some of Australia’s largest general merchandise and food retailers. He has worked closely with the National Retail Association (NRA) on multiple industry research projects and the Australian Retailers Association (ARA) as Chair of the Consumer Research Advisory Committee.

In 2023, he was appointed as Chair and Independent Director of Service and Creative Skills Australia (SaCSA), the largest Jobs and Skills Council representing the Arts, Personal Services, Retail, Tourism and Hospitality sectors. Professor Mortimer also sits on the editorial board of the Journal of Retailing and Consumer Services.

In the 15 years he has spent with QUT, he has published 60 peer-reviewed journal articles, generated over 100 published retail industry insights, legitimising his connection to the ‘real world’ and attained successful grants totaling over $1,759,641. His research impact is demonstrated through government citations, industry conference presentations, invited industry speaking roles and significant domestic and international media coverage.

Widely recognized as Australia's leading retail expert, he is a regular commentator across mainstream media, newspapers, current affairs, television, radio and trade publications. He is the highest read QUT author on The Conversation, with almost 4 million reads of his 90 articles.

Professor Mortimer continues to work closely the retail sector through consultancy arrangements, chair and directorships, and keynote addresses.

Previous Industry Projects


  • Keaton, B., Mortimer, G., Mathmann, F. & Beatson, A. (2023) Retail Ready - Employment pathways for young adults with psychosocial disability - Building Employer Confidence and Inclusion in Disability grant opportunity.
  • Mortimer, G. (2023) Exploring the Top 10 Global Consumer Trends: What this means for Airport Retailing. Exploring the Top 10 Global Consumer Trends: What this means for Airport Retailing. Australian Airports Association.
  • Mortimer, G., Glavas, C., Mathmann, F. & Wang, D. (2022) Determining the market viability for nut flours. The AusIndustry Entrepreneurs' Program.
  • Payne, A., Maguire, R. & Mortimer, G. (2022) National Clothing Textiles Stewardship Scheme, Department of Industry, Science, Energy and Resources.
  • Mortimer, G. (2022) Development of six Business Chats for the Economic and Community Development. Sunshine Coast Regional Council.
  • Mortimer, G. (2022) Identification of emerging food and grocery trends. Keynote Entertainment.
  • Mortimer, G. (2021) “ARA Consumer Research Committee Funding” – Australian Retailers Association.
  • Mortimer, G. (2019) “Identifying the Digital Training Needs of Retail Workers in Small Businesses” – Prepared for the National Retail Association.
  • Mortimer, G. (2018) “Data analytics for Retailers – Video Resources” – Prepared for the National Retailers Association.
  • Mortimer, G. (2018) “Franchise Profitability Report”. Prepared for National Retailers Association.
  • Mortimer, G. (2018) “Examining Consumers Loyalty and Trust of Retail Brands”. Prepared for Elevate Communications.
  • Mortimer, G. (2017) “WOW Switching Moments – Executive Summary and Future Directions” - Produced and funded by Woolworths Pty Ltd.
  • Mortimer, G. (2017) “Maroochydore City Centre Retail 2040 – The Future is Bright” – Produced and funded by Sun Central and Sequel PR.
  • Mortimer, G. (2016) “Examining the impact of extended retail trade in regional towns – Pittsworth, Stanthorpe, Warwick”. Trading Hours - Non-Exempt Shops Trading by Retail - State Order. Queensland Industrial Relations Commission. Funded by National Retail Association.
  • Mortimer, G. (2015) “Examining the impact of extended four-day Christmas Closures in regional towns”. Funded by National Retail Association.
  • Mortimer, G. (2015) “Diversification of food retailing: Emerging trends for retailers”. Funded by Campus Link & Australian Campus Book Sellers Association.
  • Mortimer, G. (2014) “Dalby Shopping Precinct Survey Report: Consumer Attitudes towards Proposed Extended Trading Hours at Dalby”. Funded by National Retail Association.
  • Mortimer, G. (2014) “Mt Isa Shopping Precinct Survey Report: Consumer Attitudes towards Proposed Extended Trading Hours at Mt Isa”. Queensland University of Technology, Business School, Brisbane, QLD. - Funded by National Retail Association.
  • Mortimer, G. (2013) “Determining Customer Profiles and Shopping Motives” Funded by Macarthur Central Shopping Centre (Precision Management Pty Ltd).
  • Mortimer, G. (2013) “Healthcare Channel Consumer Insights”.
  • Mortimer, G. (2012) “Insight into the Pain Customer - How to Improve the Value Proposition for Community Pharmacy”. Legacy Research Master.
  • Mortimer, G. (2012) “Determining the Value Proposition for Frozen Meat Products”. Completed for IMT Meats, Murarrie, Queensland Pty Ltd.

Teaching

Teaching interests

  • Marketing
  • Marketing strategy
  • Market research
  • Retail Marketing Principles
  • Consumer behaviour

Experience

Publications

QUT ePrints

For more publications by Gary, explore their research in QUT ePrints (our digital repository).

View more publications

Filter publications:

A complete list of publications is available at: https://www.qut.edu.au/about/our-people/academic-profiles/gary.mortimer

Awards

Supervision

Supervision topics