1333801
Dr Kerri Kuhn
Faculty of Business & Law,
School of Advertising, Marketing & PR
Biography
BackgroundDr Kerri-Ann L. Kuhn is a Senior Lecturer in Marketing at the QUT Business School. She holds a PhD in Marketing, Masters of Marketing Management with Honours, Graduate Certificate in Academic Practice, Bachelor’s degrees in International Business and Commerce, as well as Diplomas in Japanese, Export Management and Market Research. Dr Kuhn has an established publication record in international journals and conferences, and was named one of the top 25 downloaded Australian/ New Zealand scholars by Emerald Publishing in 2011. She was formerly Australasia Editor of Journal for Advancement of Marketing Education and serves on the international Editorial Boards for Journal of Brand Strategy and Journal of Digital and Social Media Marketing. Dr Kuhn is the recipient of several awards, including an Australian Award for University Teaching, Citation for Outstanding Contribution to Student Learning. Dr Kuhn has marketing management and consulting experience, having worked in industry with technology companies operating in the B2B sector.
Research focus
Dr Kuhn's research focuses on developing a better understanding of the effects of various marketing phenomena on consumer behaviour, with particular emphasis on examining consumer responses to different interventions, tested using experimental research designs. Working in the parent disciplines of branding, consumer behaviour, marketing communications and marketing education, a consistent theme across Dr Kuhn's research is a focus on technology and its influence on people.
Research interests
- Marketing communications and consumer behaviour
- Digital marketing
- Electronic gaming
- Marketing education, with a focus on student engagement, assurance of learning and real world learning
Personal details
Positions
- Senior Lecturer
Faculty of Business & Law,
School of Advertising, Marketing & PR
Keywords
Branding, Consumer behaviour, Digital marketing, Electronic gaming, Marketing communications, Marketing education, Real world learning, Student engagement
Research field
Marketing
Field of Research code, Australian and New Zealand Standard Research Classification (ANZSRC), 2020
Qualifications
- PhD (Queensland University of Technology)
- MMktMgt (Hons 1) (Griffith University)
- GradDipJap (Griffith University)
- BIntBus/BComm (Griffith University)
Teaching
Overview
Dr Kuhn is a Senior Fellow of the UK Higher Education Academy (SFHEA), and member of QUT's Higher Education Research Network. She has more than 10 years teaching experience and her courses at QUT have been commended by international accreditation review teams from AACSB and EQUIS for their enhancement of student learning. Her teaching innovations have attracted grant funding, media exposure and industry attention, and have been recognised with publications in top tier journals, as well as guest presentations, including at other leading international business schools. Dr Kuhn is the recipient of several awards and commendations for teaching.
Awards
Teaching interests
Dr Kuhn is a Senior Fellow of the UK Higher Education Academy (SFHEA), and member of QUT's Higher Education Research Network. She has more than 10 years teaching experience and her courses at QUT have been commended by international accreditation review teams from AACSB and EQUIS for their enhancement of student learning. Her teaching innovations have attracted grant funding, media exposure and industry attention, and have been recognised with publications in top tier journals, as well as guest presentations, including at other leading international business schools. Dr Kuhn is the recipient of several awards and commendations for teaching.
Awards
- 2015: Vice-Chancellor’s Award for Excellence nomination (in recognition of exceptional sustained performance and outstanding achievement in Innovative and creative practice, Leadership, and Learning and Teaching), QUT
- 2014: Australian Award for University Teaching, Citation for Outstanding Contribution to Student Learning, Office for Learning & Teaching, Australian Government
- 2012: Vice-Chancellor’s Award for Excellence nomination, QUT
- 2010: Vice-Chancellor’s Performance Award, QUT
Teaching interests
- Consumer behaviour
- Digital marketing
- Marketing planning and management
Publications
- Letheren, K. & Kuhn, K. (2014). I'm friends with Louie the Fly, not Mortein: Conceptualizing the new brand relationships on social media. Journal of Marketing Development and Competitiveness, 8(2), 9–13. https://eprints.qut.edu.au/76462
- Kuhn, K. & Letheren, K. (2013). Student self-assessment of performance: a useful learning tool for students and instructors? Proceedings of the 42nd European Marketing Academy Conference, 1–7. https://eprints.qut.edu.au/63072
- Foth, M., Fitz-Walter, Z., Ti, J., Russell-Bennett, R. & Kuhn, K. (2012). Please take out your phones: on the spot solicitation of student feedback in class. Proceedings of the 24th Australian Computer-Human Interaction Conference (OzCHI 2012), 150–153. https://eprints.qut.edu.au/54182
- Russell-Bennett, R., Rundle-Thiele, S. & Kuhn, K. (2010). Engaging marketing students: Student operated businesses in a simulated world. Journal of Marketing Education, 32(3), 253–263. https://eprints.qut.edu.au/39464
- Kuhn, K., Hume, M. & Love, A. (2010). Examining the covert nature of product placement: Implications for public policy. Journal of Promotion Management, 16(1-2), 59–79. https://eprints.qut.edu.au/39447
- Pope, N., Kuhn, K. & Forster, J. (2009). Digital sport for performance enhancement and competitive evolution : intelligent gaming technologies. Information Science Reference.
- Alpert, F., Heaney, J. & Kuhn, K. (2009). Internships in marketing: Goals, structures and assessment - Student, company and academic perspectives. Australasian Marketing Journal, 17(1), 36–45. https://eprints.qut.edu.au/29910
- Kuhn, K. & Rundle-Thiele, S. (2009). Curriculum alignment: Student perception of learning achievement measures. International Journal of Teaching and Learning in Higher Education, 21(3), 351–361. https://eprints.qut.edu.au/39467
- Kuhn, K., Alpert, F. & Pope, N. (2008). An application of Keller's brand equity model in B2B context. Qualitative Market Research, 11(1), 40–58. https://eprints.qut.edu.au/27722
- Rundle-Thiele, S. & Kuhn, K. (2008). The get marketer challenge innovation: Challenging students using a tournament style competition. Marketing Education Review, 18(1), 33–37. https://eprints.qut.edu.au/27720
QUT ePrints
For more publications by Kerri, explore their research in QUT ePrints (our digital repository).
Awards
- Type
- Academic Honours, Prestigious Awards or Prizes
- Reference year
- 2014
- Details
- Australian Award for University Teaching, Citation for Outstanding Contribution to Student Learning, Office for Learning & Teaching, Australian Government, 2014