Associate Professor
Lisa Schuster
Faculty of Business & Law,
School of Advertising, Marketing & PR
Biography
Dr Lisa Schuster is an Associate Professor at the QUT Business School. Her research focuses on the nexus between consumer behaviour, communications technology and social impact. In the past, she has examined topics such as how technology (e.g., mobile applications, games and online communities) can be used for positive organisational and consumer outcomes. She has also researched the effects of communications on consumers’ behaviour in complex domains such as emergency management. Dr Schuster has significant experience in undertaking collaborative research, using mixed methodologies, with industry and government partners. She has published her work in several high quality journals including Journal of Service Research, European Journal of Marketing, Journal of Business Research, Journal of Services Marketing, and Journal of Marketing Management. Dr Schuster invites researchers, potential research students or organisations who are interested in the following areas to contact her directly:- Communications for positive behavioural change
- How digital services can be designed to maximise consumer uptake and outcomes
- Unintended consequences of communications
- Consumers and environmental sustainability including 'upcycling'
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Personal details
Positions
- Associate Professor
Faculty of Business & Law,
School of Advertising, Marketing & PR
Keywords
Behaviour Change, Transformative Service Research, Consumer Behaviour, Social Marketing, Social Media
Research field
Marketing
Field of Research code, Australian and New Zealand Standard Research Classification (ANZSRC), 2020
Qualifications
- Doctor of Philosophy (Queensland University of Technology)
Professional memberships and associations
Founding member of Australian Association of Social Marketing (AASM).
Teaching
Associate Professor Schuster teaches across the following areas in advertising and marketing:
- Digital Strategy and Analytics
- Advertising Theory and Practice
- Advertising Management
- Integrated Marketing Communications
- Social Marketing
- Consumer Behaviour
- Services Marketing
- Marketing Audience and Research
She is interested in the use of technology in teaching, in particular how technology facilitates flipped classroom approaches and work-integrated learning. She has published her research high quality pedogeological journals and has received a Vice-Chancellor's Performance Award for her work in this area.
Publications
- Vale, H., Schuster, L. & Greer, D. (2024). Gifts to incentivise donations from young consumers: an ethical tension. Young Consumers, 25(6), 771–786. https://eprints.qut.edu.au/248616
- Jain, R., Schuster, L., Luck, E. & Jin, H. (2024). Influencer Marketing, Narrative Transportation, and Consumer Well-Being: An Exploration of How Virtual Influencers Impact Followers' Well-Being. International Journal of Consumer Studies, 48(6). https://eprints.qut.edu.au/253311
- Liyanagamage, N., Glavas, C., Kodagoda, T. & Schuster, L. (2024). Psychological capital and emotions on 'surviving' or 'thriving' during uncertainty: Evidence from women entrepreneurs. Journal of Small Business Management, 62(5), 2670–2706. https://eprints.qut.edu.au/243797
- Schuster, L., Gurrieri, L. & Dootson, P. (2023). Emotions of Burden, Intensive Mothering and COVID-19 Vaccine Hesitancy. Critical Public Health, 33(2), 218–229. https://eprints.qut.edu.au/229459
- Chen, S., Schuster, L. & Luck, E. (2023). The well-being outcomes of multi-actor inter-organisational value co-creation and co-destruction within a service ecosystem. Journal of Services Marketing, 37(5), 606–619. https://eprints.qut.edu.au/237991
- Dobele, A., Ferguson, S., Hartman, A. & Schuster, L. (2022). Gender Equity in the Marketing Academy: From Performative to Institutional Allyship. Australasian Marketing Journal, 30(3), 185–194. https://eprints.qut.edu.au/227019
- Mehta, A., Greer, D., Weeks, C., Schuster, L., Murray, S., Dootson, P. & Richards, A. (2022). Mind the gap: Contrasting operational and behavior-oriented flood warnings. International Journal of Disaster Risk Reduction, 67. https://eprints.qut.edu.au/226384
- Parkinson, J., Schuster, L. & Mulcahy, R. (2022). Online Third Places: Supporting Well-Being Through Identifying and Managing Unintended Consequences. Journal of Service Research, 25(1), 108–125. https://eprints.qut.edu.au/226810
- Schuster, L. & Parkinson, J. (2022). Personal goals in consumers' adoption of mHealth services. Journal of Service Theory and Practice, 32(1), 30–51. https://eprints.qut.edu.au/226812
- Mitchell, R., Schuster, L. & Jin, H. (2020). Gamification and the impact of extrinsic motivation on needs satisfaction: Making work fun? Journal of Business Research, 106, 323–330. https://eprints.qut.edu.au/123281
QUT ePrints
For more publications by Lisa, explore their research in QUT ePrints (our digital repository).
Awards
- Type
- Editorial Role for an Academic Journal
- Reference year
- 2022
- Details
- Editorial Review Board for Health Marketing Quarterly.
- Type
- Academic Honours, Prestigious Awards or Prizes
- Reference year
- 2017
- Details
- QUT Vice Chancellor's Performance Award
- Type
- Academic Honours, Prestigious Awards or Prizes
- Reference year
- 2017
- Details
- Journal of Social Marketing Highly Commended Paper Award
Supervision
Looking for a postgraduate research supervisor?
I am currently accepting research students for Honours, Masters and PhD study.
You can browse existing student topics offered by QUT or propose your own topic.
Current supervisions
- Australian podiatrists' online advertising: regulation compliance, consumer behaviour and the persuasion knowledge model
PhD, Associate Supervisor
Other supervisors: Dr Sheree Hurn - Exploring International Entrepreneurial Decision-Making for Internationalisation in an Age of Digitalisation: An Emerging Market Perspective
PhD, Associate Supervisor
Other supervisors: Dr Charmaine Glavas, Associate Professor Shane Mathews - When Social Media Influencers Go Rogue: Transgressions of the Trans-Parasocial Relationship with Followers
MPhil, Associate Supervisor
Other supervisors: Professor Dominique Greer
Completed supervisions (Doctorate)
- Social Practice Theory to Understand Indigenous Health-Related Consumption Practices in the Peruvian Amazon (2024)
- The Persuasiveness of Travel Influencers in Sustainable Tourism (2024)
- Examining self-efficacy: Understanding the drivers of physical activity in the workplace (2021)
- Gamification and Behaviour Change: Understanding the Mechanism and its Implications for Social Marketing (2020)
Completed supervisions (Masters by Research)
- Let’s get intimate: social media practices of age-diverse audiences and their preferences related to micro-influencer health and wellbeing message strategies (2023)
- Fruitful engagement: Framing the value of imperfect produce (2022)
- Collective Well-Being in Oceanic Esports (2021)
- The Impact of Signalling Environmental Consciousness on the Perceived Contamination and Attractiveness of Sustainable Clothing (2021)
- Same Service, Different Setting: Exploring Atypical, Temporary Servicescapes (2020)
- Change My Mind: The Moderating Impact of Scepticism and Cynicism on Perceived Source Credibility and Informational Claims in Social Advertising (2018)
The supervisions listed above are only a selection.