Adjunct Professor
Rebekah Russell-Bennett

2014  Citation for Outstanding Contributions to Student Learning, Federal Government Office of Learning and Teaching

Award received for stimulating marketing students' active learning using role-play simulations and for building relationships between alumni, industry and current students to bridge the theory-practice gap (QUTopia).

2018 QUT Vice-Chancellor Excellence Award for teaching

Teaching interests

• Innovation and designing new goods and services
• Social marketing
• Consumer behaviour
• Marketing management

Rebekah developed the  two marketing innovation units at QUT (AMN443 and AMB251) using design-thinking and developed a unique gamified student engagement program for AMB251 called EduPrize. Rebekah was responsible for inventing QUTopia, a role-playing simulation for marketing students in the QUT Business School.  his simulation was set in a fictitious town in Queensland called QUTopia and was embedded in a  core unit in the marketing major. This simulation ran for 17 years as part of AMB240/AMB140.  Rebekah's efforts were recognised at the highest level in Australia by the Australian Awards for University Teaching. A notable outcome of QUTopia is that student teams from AMB240 won the Australian Marketing Institute Annual Student Marketing Plan Competition, twice in three years.

Rebekah has also taught Research Theory for the Faculty of Business research students to assist the development of a research topic, literature review, identification of theory gaps and development of research questions.  As part of this course, Rebekah has developed a workshop on Reverse-Engineering a Journal Article' to assist in the successful publication of research.  This workshop is a sought-after presentation by Universities in Australia and Internationally.