Dr Shasha Wang
Faculty of Business & Law,
School of Advertising, Marketing & PR
Biography
Dr Shasha Wang is a Senior Lecturer in the School of Advertising, Marketing and Public Relations at the QUT Business School. Prior to joining QUT, Dr Wang was a marketing lecturer at the Business School, University of Western Australia. She also worked in the automobile industry before her PhD. She is an active researcher in the areas of advertising, promotion, consumer psychology and behaviour (particularly disadvantaged groups such as children), and tourism marketing. Dr Wang has published articles in Psychology and Marketing, the Journal of Retailing and Consumer Services, Higher Education, Tourism Review, and others.Research Interest:
- Advertising - appeals, branding, gamification, and social media
- Promotion - premium and price promotion
- Consumer Behaviour - emotion, cognition and behaviour
- Advertising and related areas
- The impact of the endowment effect and social media marketing communication on young consumers
- The influence of social media influencer marketing on consumers' cancer screening decisions
- The role of misinformation in social media communications
- The exploration of success factors of interactive social media influencers
- Nudging and persuasive communications in sustainable food marketing
PhD:
- Dr Jingjing Guo (2024) How Gamification Motivates Healthy Eating in Young Consumers: Understanding the Role of Psychological Needs and Ownership
- Dr Jason Weismueller (2023) The Dark Side of Social Media: Misinformation, Negativity, and Polarisation
- Dr Ryan Payne (2023) Do Your Eyes Give You Away: Consumer Reactance and Privacy Concerns to Biometrically Determining the Price for Goods and Services
- Mr Van Canh Vu (2024) Social Media Influencers as a Marketing Channel: A Taxonomy
Personal details
Positions
- Senior Lecturer
Faculty of Business & Law,
School of Advertising, Marketing & PR
Research field
Marketing
Field of Research code, Australian and New Zealand Standard Research Classification (ANZSRC), 2020
Qualifications
- Dr of Philosophy in Marketing (University of Western Australia)
Publications
Research outputs by year
- Mortimer, G. & Wang, S. (2021). School banking programs target 'vulnerable consumers'. But research shows kids are smarter than you think. The Conversation. https://eprints.qut.edu.au/208228
- Harrigan, M., Feddema, K., Wang, S., Harrigan, P. & Diot, E. (2021). How trust leads to online purchase intention founded in perceived usefulness and peer communication. Journal of Consumer Behaviour, 20(5), 1297–1312. https://eprints.qut.edu.au/208046
- Japutra, A., Wang, S. & Li, T. (2023). The influence of self-congruence and relationship quality on student educational involvement. Journal of Marketing for Higher Education, 33(1), 40–57. https://eprints.qut.edu.au/208044
- Wang, S., Japutra, A. & Molinillo, S. (2021). Branded premiums in tourism destination promotion. Tourism Review, 76(5), 1001–1012. https://eprints.qut.edu.au/199422
- Weismueller, J., Harrigan, P., Wang, S. & Soutar, G. (2020). Influencer Endorsements: How Advertising Disclosure and Source Credibility Affect Consumer Purchase Intention on Social Media. Australasian Marketing Journal, 28(4), 160–170. https://eprints.qut.edu.au/199991
- Japutra, A., Loureiro, S. & Wang, S. (2021). The Role Of Personal Values And Personality Traits On Intention To Recommend A Destination. Tourism Analysis, 26(4), 349–361. https://eprints.qut.edu.au/207095
- Mizerski, D., Wang, S., Lee, A. & Lambert, C. (2017). Young children as consumers: Their vulnerability to persuasion and its effect on their choices. In CV. Jansson-Boyd & MJ. Zawisza (Eds.), Routledge International Handbook of Consumer Psychology (pp. 327–346). Routledge. https://eprints.qut.edu.au/199426
- Wang, S. & Mizerski, D. (2019). Comparing measures of persuasion knowledge adapted for young children. Psychology and Marketing, 36(12), 1196–1214. https://eprints.qut.edu.au/199421
- Japutra, A., Molinillo, S. & Wang, S. (2018). Aesthetic or self-expressiveness? Linking brand logo benefits, brand stereotypes and relationship quality. Journal of Retailing and Consumer Services, 44, 191–200. https://eprints.qut.edu.au/199428
- Barratt-Pugh, L., Zhao, F., Zhang, Z. & Wang, S. (2019). Exploring current Chinese higher education pedagogic tensions through an activity theory lens. Higher Education, 77(5), 831–852. https://eprints.qut.edu.au/199423
QUT ePrints
For more publications by Shasha, explore their research in QUT ePrints (our digital repository).
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