1348237
Associate Professor
Sven Tuzovic
Faculty of Business & Law,
School of Advertising, Marketing & PR
Biography
Dr Sven Tuzovic is Associate Professor in Marketing at QUT in the Faculty of Business & Law. Before joining QUT, he was Associate Professor at Pacific Lutheran University and Visiting Professor at Griffith University, Murray State University, and the University of New Orleans. In 2020 he was Visiting Research Scholar at the Gabelli School of Business at Fordham University Lincoln Center in New York. He holds a Doctoral Degree in Marketing from the University of Basel in Switzerland, a Master’s Degree from the Catholic University of Eichstaett-Ingolstadt, Germany, and a BBA from Georgia Southern University.Sven specializes in services research and his research interests lie at the intersection of customer experience, technology, and wellbeing. His research has been published in leading academic journals including Industrial Marketing Management, Journal of Service Management, Journal of Services Marketing, International Journal of Hospitality Management, and Technological Forecasting and Social Change.
He serves as Education Officer for the American Marketing Association (AMA) Special Interest Group SERVSIG and as Associate Editor for the Journal of Services Marketing.
Personal details
Positions
- Associate Professor
Faculty of Business & Law,
School of Advertising, Marketing & PR
Keywords
Services Marketing, Digital Marketing, Social Media Marketing, Wearable Technology, Healthcare, Emotions, Service Quality, Customer Satisfaction, Customer Loyalty, Internal Marketing
Research field
Marketing
Field of Research code, Australian and New Zealand Standard Research Classification (ANZSRC), 2020
Qualifications
- PhD (University of Basel)
Professional memberships and associations
- American Marketing Association (AMA)
- AMA Services Marketing Special Interest Group (SERVSIG)
- Australian and New Zealand Marketing Academy (ANZMAC)
- European Marketing Academy (EMAC)
- Academy of Marketing Science (AMS)
- innovative German Australian Business Association (iGABA)
Teaching
Teaching experience:
Undergraduate
- Principles of Marketing
- Services Marketing
- e-Marketing
- Marketing Management
- Consumer Behavior
- International Marketing
- Selling and Sales Management
- Promotion Management
- Advertising
MBA/Post-Graduate
- Services Marketing
- Marketing Management
- Strategic Brand Management
- Distribution and Sales Management
Organizer and Faculty Leader of Study Abroad Programs
- 10-day study abroad program with 8 students to Switzerland, Austria, Liechtenstein, and Germany. Business visits & management meetings with: WOLFORD, HILTI, Endress+Hauser, Feldschloesschen Brewery, SBB Swiss Rail Maintenance, FIFA, Mercedes-Benz, Porsche, RITTER SPORT, RECARO. Watch my Promotion Video
- 10-day study abroad program with 14 MBA students to Zurich and Munich, 2012
- 10-day study abroad program with 14 MBA students to Geneva and Zurich, 2011
- 3-week study abroad program with 18 undergraduate students to Switzerland, 2009
Experience
Academic Experience - Full-time Positions
- Associate Professor of Marketing, Pacific Lutheran University, School of Business, Tacoma, WA, USA, 2007-2015
- Visiting Associate Professor, Griffith University, Department of Marketing, Brisbane, Australia, Mar-May 2014
- Visiting Professor of Marketing, Murray State University, Department of Management, Marketing and Business Administration, Murray, KY, USA, 2006-2007
- Visiting Professor of Marketing, University of New Orleans, Department of Marketing, New Orleans, LA, USA, 2005-2006
Academic Experience - Adjunct Positions
- University of Hohenheim, Department of Marketing, Hohenheim, Germany, 2015
- University of Kaiserslautern, Department of Marketing, Kaiserslautern, Germany, 2013
- International School of Business of the Financial University (ISBFA), Moscow, Russia, 2010-2012
- Frankfurt School of Finance and Management, Frankfurt am Main, Germany, 2011
- Salzburg University of Applied Science, Salzburg/Puch, Austria, 2009
Industry Experience
- Consultant, Dr. Wieselhuber & Partner (W&P), Munich, Germany, 2004-2005
Publications
- Tuzovic, S., Kabadayi, S. & Paluch, S. (2021). To dine or not to dine? Collective wellbeing in hospitality in the COVID-19 era. International Journal of Hospitality Management, 95. https://eprints.qut.edu.au/208071
- Tuzovic, S. & Kabadayi, S. (2021). The influence of social distancing on employee well-being: A conceptual framework and research agenda. Journal of Service Management, 32(2), 145–160. https://eprints.qut.edu.au/203329
- Kabadayi, S., O'Connor, G. & Tuzovic, S. (2020). Viewpoint: The impact of coronavirus on service ecosystems as service mega-disruptions. Journal of Services Marketing, 34(6), 809–817. https://eprints.qut.edu.au/200181
- Fiestas, J. & Tuzovic, S. (2021). Mobile-assisted showroomers: Understanding their purchase journey and personalities. Journal of Retailing and Consumer Services, 58. https://eprints.qut.edu.au/204681
- Tuzovic, S., (2020). Designing short-term, faculty-led study abroad programs: A value co-creation framework. In D. Velliaris (Ed.), Academic mobility programs and engagement: Emerging research and opportunities (pp. 57–79). IGI Global. https://eprints.qut.edu.au/133853
- Tuzovic, S. & Paluch, S. (2020). You and your autopilot - how consumers perceive semi-autonomous cars. In M. Bruhn & K. Hadwich (Eds.), Automatisierung und Personalisierung von Dienstleistungen: Methoden - Potenziale - Einsatzfelder (pp. 273–293). Springer Gabler. https://eprints.qut.edu.au/203852
- Mattison Thompson, F. & Tuzovic, S. (2020). Why organizational loyalty programs cannot prevent switching. Journal of Services Marketing, 34(2), 207–222. https://eprints.qut.edu.au/198339
- Burns, K. & Tuzovic, S. (2019). Conceptualizing health consumer engagement: An extended framework of resource integration, co-creation and engagement. In LD. Hollebeek & DE. Sprott (Eds.), Handbook of Research on Customer Engagement (pp. 470–492). Edward Elgar Publishing. https://eprints.qut.edu.au/125881
- Paluch, S. & Tuzovic, S. (2019). Persuaded self-tracking with wearable technology: carrot or stick? Journal of Services Marketing, 33(4), 436–448. https://eprints.qut.edu.au/125673
- Tuzovic, S., Wirtz, J. & Heracleous, L. (2018). How do innovators stay innovative? A longitudinal case analysis. Journal of Services Marketing, 32(1), 34–45. https://eprints.qut.edu.au/223254
QUT ePrints
For more publications by Sven, explore their research in QUT ePrints (our digital repository).
Awards
- Type
- Appointment to Prestigious Positions
- Reference year
- 2021
- Details
- SERVSIG is a special interest group of the American Marketing Association (AMA) founded in 1993 by Prof Ray Fisk, Texas State University (h-Index 45 and more than 12,000 citations). The mission is to be the premier platform worldwide for people, events, and ideas in the service field. SERVSIG hosts an annual SERVSIG Doctoral Consortium at the AMA Frontiers in Services Conferences. In recognition of roles as services expert I was invited to join the Board and appointed as new Education Officer. Read here the SERVSIG announcement: https://www.servsig.org/wordpress/2021/03/sven-tuzovic-new-education-officer/
- Type
- Visiting Professorships/Fellowships
- Reference year
- 2020
- Details
- I was appointed by the Associate Vice President of Fordham University to join the Gabelli School of Business in New York as Visiting Research Scholar during my PDL / sabbatical in 2020 Sem 1. Unfortunately due to the COVID-19 outbreak I had to return to Brisbane early at the end of March 2020. However, my affiliation with Fordham University has enabled me to build new research collaborations with Prof Sertan Kabadayi, Head of Marketing, and other marketing faculty. My leadership of our productive research teams has already resulted in three journal publications (listed in RAD as Top #1, #2, #3) in Q1 journals (including one ranked also ABDC A*), a book chapter to be published in Palgrave MacMillan, London, and a paper accepted for the 2021 AMA Marketing & Public Policy Conference. All research projects are aligned with QUT's Research Priority "Health & Wellbeing" as they address the impact of COVID-19 and social distancing on services industries and the wellbeing of employees and consu
- Type
- Editorial Role for an Academic Journal
- Reference year
- 2020
- Details
- In recognition of my original research and international contributions to the services marketing field I was invited in 2014 to join the Editorial Board of the Journal of Services Marketing (Q1, A, CiteScore 4.8) as Associate Editor. Since 2014 I was responsible for 70 manuscript recommendations (including 20 just for 2020). I have played a major role in the Editorial Team, and as a result the journal quality has substantially improved with the Impact Factor (IF) increasing from .7 to 3.195 in 2019.
- Type
- Academic Honours, Prestigious Awards or Prizes
- Reference year
- 2019
- Details
- In recognition of my active engagement with various forms of media I was awarded the Faculty Recognition Award for Excellence in Partnerships and Engagement in December 2019. The award is linked to my original research (publication #4) published in a high quality journal (Q1, A, IF 3.195, CiteScore 4.8) which I subsequently disseminated to the public via my first The Conversation article (publication #5) resulting in a global audience of more than 34,000 readers and that led to five invitations for radio interviews on ABC and SBS in July 2019.
- Type
- Academic Honours, Prestigious Awards or Prizes
- Reference year
- 2019
- Details
- The AMA Marketing and Public Policy Conference (MPPC) is the premier international event for marketing academics, public policy makers and marketing practitioners interested in social and public policy. The Theme of the 2019 MPPC was "Uncharted Territories: Consumer Rights, Well-Being and Public Policy". I was awarded with the "Best Paper Award" for my joined research with Prof Stefanie Paluch, RWTH Aachen University, entitled "Consumer Resistance of Behavioral-based Insurance Policies: The Moral Dilemma of Solidarity" presented at the MPPC in June 2019 in Washington DC. The paper is linked to my publication #4 "Persuaded self-tracking with wearable technology: carrot or stick?" (Q1, A) as well as publication #5 "Treat or trick: We asked people how they feel about sharing fitness data with insurance companies" (my first The Conversation article).
- Type
- Academic Honours, Prestigious Awards or Prizes
- Reference year
- 2018
- Details
- My Publons Profile (https://publons.com/researcher/1408736/sven-tuzovic) demonstrates my significant roles as journal reviewer for 23 journals. I have conducted 114 verified reviews, including 16 reviews in 2021. In 2018 I conducted 34 reviews, and in recognition of my extensive contributions as reviewer, I was awarded the 2018 Publons Peer Review Award as Top 1% in Economics & Business Reviewer among Publon's global reviewer database. The reviews included high quality journals:-- 3x Journal of Business Research (Q1, A, IF 4.874, CiteScore 8.9);-- 4x Journal of Service Theory and Practice (Q1, A, IF 3.512, CiteScore 5.5);-- 4x European Journal of Marketing (Q1, A*, IF 2.135, CiteScore 3.6);-- 3x Journal of Retailing and Consumer Services (Q1, A, IF 4.219, CiteScore 7.4);-- 1x Journal of Public Policy and Marketing (Q1, A, IF 2.478, CiteScore 5.1).
- Type
- Fellowships
- Reference year
- 2017
- Details
- In recognition of my journey as an educator and my evidence-based approach of learning and teaching to create stimulating and engaging learning environments for students I have been awarded twice by the Higher Education Academy (HEA): (1) In November 2016 I was recognized as Fellow; (2) In August 2017 I was recognized as Senior Fellow of the HEA.
- Type
- Visiting Professorships/Fellowships
- Reference year
- 2014
- Details
- The Advertising Educational Foundation (AEF) in the U.S. has the mission to connect academia and industry in advertising and marketing to "educate and inspire the next generation of talent while advancing the understanding of marketing and advertising in society" (AEF.com). The Visiting Professor Program (VPP) is an AEF fellowship and immersion program to enhance professors' understanding of current developments and practices in advertising and marketing to inform their teaching and research, while bringing academic expertise to that company. In 2014 I was selected (acceptance Rate 22%) and honoured as Academic Fellow to participate in the VPP and engage with Leo Burnett, a global advertising company headquartered in Chicago. Being exposed first-hand to the day-to-day operations of a global ad agency has helped me to upskill myself and to deliver authentic real world applied client problems in my teaching practice. I developed a mutually beneficial relationship, sharing my research
- Type
- Visiting Professorships/Fellowships
- Reference year
- 2014
- Details
- During my sabbatical at Pacific Lutheran University (PLU) I was invited as Visiting Associate Professor at Griffith University (March-May 2014). Teaching:I was Unit Coordinator and Instructor for one postgraduate unit, 7206MKT Services Sector Marketing and Operations, both face-to-face and online. The results of my Student Experience of teaching (SET) and Student Experience of Course (SEC) indicate high student satisfaction (SET = 4.1 and SEC = 4.0). 57% of students suggested to nominate me for an award.Research:I collaborated with Prof Rebekah Russell-Bennett (QUT) on a new research project on offshoring of accounting services. The leadership of this collaborative research project has led to a conference presentation and publication in the proceedings of 2014 Australian and New Zealand Marketing Academy (ANZMAC) Conference held in Brisbane. We continued our collaboration since I joined QUT and were awarded with a grant from the AMPR Research and Development Committee of $5,500
- Type
- Academic Honours, Prestigious Awards or Prizes
- Reference year
- 2013
- Details
- The European Marketing Academy (EMAC) is a "professional society for people involved or interested in marketing theory and research" (hwww.emac-online.org/about-emac). Established in 1975, EMAC is the leading communication network for disseminating information and promoting international exchange in the field of marketing. Currently, EMAC has over 1,000 members from more than 50 different countries across five continents. In 2013, I was awarded the "Best Paper Award" for my joined original research with Prof Jochen Wirtz (h-Index 73), National University of Singapore, and Prof Volker Kuppelwieser (h-Index 17), NEOMA Business School, for our manuscript entitled "Is the Role of Marketing Diminishing? Results from three Geographical Regions: Asia, Europe and USA" which I presented at the EMAC, KSMS, and GAMMA Joint Symposium: "Bridging Asia and Europe in Interconnected Marketing" of the 42nd EMAC Annual Conference, June, Istanbul. The Best Paper Award is linked to my publication #8: The r
Supervision
Completed supervisions (Doctorate)
Completed supervisions (Masters by Research)
- How Institutional Pressures Influence Data-Driven Corporate Communications (2021)
- The Influence of Anthropomorphic Spokescharacters on Consumers' Recycling Intentions (2021)
- Back on the Market: Understanding Heterosexual Mature Adult Protective Sexual Behaviours (2020)
- Mobile-Assisted Showrooming and the Influence of Location-Based Advertising on Consumers' Purchase Intentions (2020)
- Empirische Analyse der Akzeptanz und Nutzung von Wearable Technologies (2016)
- User acceptance of smart wearables: A qualitative empirical analysis from the consumers¿ perspective (2016)
Supervision topics
The supervisions listed above are only a selection.