Charlotte McCullough, 4 September, 2024
In our latest Q&A session, we hear from distinguished QUT alumnus, Luke Sherwin, whose academic credentials are as impressive as his global career achievements. With a Bachelor of Business, Master of Business, and a Graduate Certificate of Business Administration from QUT, Luke has built an illustrious career as a Chief Marketing Officer. His extensive experience - spanning over 17 years and various continents including New York, Switzerland, and Australia - has allowed him to master the art of digital strategy, branding, transformation, and leadership.
Luke's work in marketing has been widely recognised for its innovation and effectiveness, his achievements have been honoured with multiple accolades such as MUSE Creative Awards, The Marcom Awards, and The Content Marketing Awards. Luke has also been a generous advocate for QUT, coming back to speak at various events, like The Future You Summit, for new and incoming students as a way to inspire them toward an exciting future in the real world.
In this interview, we explore Luke's insights on the evolving digital landscape, delve into the essential skills that drive his success, and discuss his commitment to lifelong learning. Join us as we gain valuable perspectives from a seasoned expert at the forefront of marketing innovation.
Are company websites still an important and relevant marketing tool?
With Google's reversal of their cookie policy - by retaining third-party cookies - websites continue to be relevant and need to strive to deliver personalised, engaging experiences that consumers want.
What’s one skill you couldn’t live without and why?
Storytelling. Working with large volumes of data and analytics and being able to convey insights in a clear, concise and compelling way is essential.
With various university qualifications to your name, you must enjoy continuous learning! Do you have any future study plans?
I'm a life long learner! With all the advancements and rapid evolution in the digital space it is essential to stay informed and connected regardless of how you learn, whether it's formal training, podcasts, executive education or hands on skills. Discover how you learn and keep those skills sharp.
Luke Sherwin
QUT degrees - Bachelor of Business (2006), Master of Business (2010) & Grad Cert of Business Administration
Have a question for Luke? Connect with him on LinkedIn.
Author
Charlotte is a Marketing and Communications specialist with more than two decades’ experience predominantly in the tertiary education sector. Her expertise is in brand development, content creation, event management, and stakeholder engagement. She enjoys sharing stories from inspiring alumni and harnessing the power of effective communication.