Gary Mortimer

Are vaxxies just the latest trend in virtue signalling? And even if they are, does that mean they’re not worth it?

Read more of Vaccine selfies may seem trivial, but they show people doing their civic duty - and probably encourage others too

Filed under: Marketing

Target's fall from grace involves poor market positioning, confusing strategies, and a declining middle class consumer market.

Read more of Don’t blame COVID-19: Target’s decline is part of a deeper trend

Filed under: Marketing

Marilyn Monroe famously wore “just a few drops of No. 5″ to bed. 100 years after Coco Chanel launched her perfume, it is as popular as ever.

Read more of Smell like a woman, not a rose’: Chanel No. 5 100 years on, an iconic fragrance born from an orphanage

Filed under: Marketing

School banking programs like Dollarmites are being banned in some state schools due to the idea children are vulnerable to marketing tactics. But our research shows this isn't always the case.

Read more of School banking programs target ‘vulnerable consumers’. But research shows kids are smarter than you think

Filed under: Marketing

Amazon CEO Jeff Bezos is stepping down. His successor's AI experience may hold clues for the retail giant's future.

Read more of What’s next for Amazon after Jeff Bezos? No dramatic changes, just more growth and optimisation

Filed under: Innovation and technology, Marketing, Strategy

Since opening its first Australian stores on January 25 2001, Aldi has profoundly influenced the supermarket landscape.

Read more of The rise and rise of Aldi: two decades that changed supermarket shopping in Australia

Filed under: Marketing

Novelty items, candles, pamper products and pyjamas top the list of unwanted Christmas gifts. So why not choose a better, greener option?

Read more of Feeling pressured to buy Christmas presents? Read this (and think twice before buying candles)

Filed under: Marketing

CBD retailers were already struggling before the pandemic. The contrast in fortunes with suburban retail activity is stark, and there are good reasons to think the shift could be permanent.

Read more of The suburbs are the future of post-COVID retail

Filed under: Marketing

City by city, the data on CBD visitors vary with the severity of COVID-19 outbreaks and restrictions. But none of the CBDs has recovered former activity levels, and some might never fully recover.

Read more of How COVID all but killed the Australian CBD

Filed under: Marketing

Our intention to buy climate-friendly products does not always match our buying behaviour, especially when we pay more for such products.

Read more of Climate explained: are consumers willing to pay more for climate-friendly products?

Filed under: Marketing, Environment and energy

Australian supermarket giant Woolworths has announced its single biggest investment in logistics infrastructure, spending A$780 million to replace up to 1,300 workers with robots.

Read more of COVID-19 has changed the future of retail: there’s plenty more automation in store

Filed under: Economy, Innovation and technology

To curb opportunistic shoplifting, supermarkets want you to know you are being watched. But they're also hoping for self-reflection.

Read more of Watch yourself: the self-surveillance strategy to keep supermarket shoppers honest

Filed under: Marketing