Gary Mortimer

Panic buying and other behaviours in times of crisis may bring people together, say Gary Mortimer, Professor of Marketing and Consumer Behaviour at QUT, and Jana Bowden, Associate Professor of Marketing and Consumer Behaviour at Macquarie University.

Read more of How a time of panic buying could yet bring us together

Filed under: Nonprofit and philanthropy

The IKEA effect says ‘that labour alone can be sufficient to induce greater liking for the fruits of one’s labour’.

Read more of The IKEA effect: how we value the fruits of our labour over instant gratification

Filed under: Marketing

Big W store closures signal deeper problems for the discount department store sector.

Read more of The trouble with Big W: don't blame online for killing discount department stores

Filed under: Marketing

Most pricing structures nudge us to spend more. But there's a particularly cunning type of pricing that can get us to swap our preference from a cheaper to a more expensive option.

Read more of The decoy effect: how you are influenced to choose without really knowing it

Filed under: Marketing

The widely held belief that supermarkets are hurting dairy farmers by driving down the price of milk is incorrect.

Read more of Supermarkets are not milking dairy farmers dry: the myth that obscures the real problem

Filed under: Politics, Marketing

History shows the targets of product tampering bounce back, often with sales stronger than before.

Read more of Growers are in a jam now, but strawberry sabotage may well end up helping the industry

Filed under: Marketing

Read more of When AI meets your shopping experience it knows what you buy – and what you ought to buy

Filed under: Innovation and technology, Marketing

David Jones and BP are joining forces to 'create all-new centres of convenience' appears to mean servos are getting back into service.

Read more of Why BP is getting into bed with David Jones. The promising marriage of petrol and gourmet food

Filed under: Marketing, Strategy