Author: Gary Mortimer
19 March, 2020
Filed under:
Nonprofit and philanthropy
How a time of panic buying could yet bring us together
Panic buying and other behaviours in times of crisis may bring people together, say Gary Mortimer, Professor of Marketing and Consumer Behaviour at QUT, and Jana Bowden, Associate Professor of Marketing and Consumer Behaviour at Macquarie University.
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31 May, 2019
Filed under:
Marketing
The IKEA effect: how we value the fruits of our labour over instant gratification
The IKEA effect says ‘that labour alone can be sufficient to induce greater liking for the fruits of one’s labour’.
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4 April, 2019
Filed under:
Marketing
The trouble with Big W: don't blame online for killing discount department stores
Big W store closures signal deeper problems for the discount department store sector.
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18 February, 2019
Filed under:
Marketing
The decoy effect: how you are influenced to choose without really knowing it
Most pricing structures nudge us to spend more. But there's a particularly cunning type of pricing that can get us to swap our preference from a cheaper to a more expensive option.
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25 October, 2018
Filed under:
Politics, Marketing
Supermarkets are not milking dairy farmers dry: the myth that obscures the real problem
The widely held belief that supermarkets are hurting dairy farmers by driving down the price of milk is incorrect.
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10 October, 2018
Filed under:
Marketing
Growers are in a jam now, but strawberry sabotage may well end up helping the industry
History shows the targets of product tampering bounce back, often with sales stronger than before.
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30 August, 2018
Filed under:
Marketing, Strategy
Why BP is getting into bed with David Jones. The promising marriage of petrol and gourmet food
David Jones and BP are joining forces to 'create all-new centres of convenience' appears to mean servos are getting back into service.