Author: Bree Hurst
![](https://www.qut.edu.au/__data/assets/image/0010/948205/varieties/thumb-list.jpg)
5 June, 2020
Filed under:
Marketing
Brands backing Black Lives Matter: it might be a marketing ploy, but it also shows leadership
Corporate support for the protests against institutional racism in the US signals the rise of 'political corporate social responsibility'.