Marketing

If you want to run your own business, you need more than just theories in textbooks. We focus on the real world as much as the academic one. It’s an approach that gave these three business founders the confidence and skills to turn ideas into reality.

Read more of How these QUT Business School alumni started their own businesses

Filed under: Marketing, MBA, Graduate School of Business, Entrepreneurship, Undergraduate, Postgraduate

Supporting the US expansion for cult women’s shoe brand FRANKIE4 has been a comfortable fit for QUT Business School graduate Izzie Kalaja. Trace her journey from a 2017 Bachelor of Business graduate to now, as Director of Operations and Sustainability.

Read more of ‘The best of both worlds': a perfect fit that’s aiding US expansion for fashion brand FRANKIE4

Filed under: Undergraduate, Marketing, Postgraduate

In their final years of study and careers already well underway, this year’s Su Mon Wong scholars, Tara McCarthy and Jemma Curtis, say that the Scholarship has transformed their career trajectories, providing a springboard into future possibilities.

Read more of QUT’s Su Mon Wong Scholarship opens doors to exciting careers

Filed under: Undergraduate, Marketing

From a QUT classroom to the helm of a leading media agency, Alison Costello’s career journey from QUT student to Managing Director at OMD Australia highlights how real-world learning and industry connections can launch a successful career.

Read more of From QUT student to Managing Director: Alison Costello’s career journey in digital media advertising

Filed under: Undergraduate, Marketing

As one of the top 1% of Business Schools worldwide, you can’t go wrong studying a postgraduate degree at QUT. Whether you want to take the next step in your career or pivot your career entirely, postgraduate qualifications can fast-track your success.

Read more of Master of Business vs Graduate Certificate in Business: which should you study?

Filed under: Entrepreneurship, Marketing, Postgraduate

Artificial Intelligence is often seen as a threat to our workforce. But what if we can embrace AI to enhance our productivity and professional capabilities?

Read more of How AI-powered tools can boost productivity

Filed under: Marketing, Innovation and technology

Are vaxxies just the latest trend in virtue signalling? And even if they are, does that mean they’re not worth it?

Read more of Vaccine selfies may seem trivial, but they show people doing their civic duty - and probably encourage others too

Filed under: Marketing

Explore how factors and models influence changing consumer behaviour towards bioplastic products and how that could create more Queensland jobs.

Read more of Queensland biofutures: convincing consumers about bioplastic products

Filed under: Marketing

Target's fall from grace involves poor market positioning, confusing strategies, and a declining middle class consumer market.

Read more of Don’t blame COVID-19: Target’s decline is part of a deeper trend

Filed under: Marketing

Upcycling doesn’t have to be limited to the branding of products. Upcycling can also be used to boost corporate branding as well.

Read more of Upcycling for corporate branding: Pivoting in the sustainable direction at a company and industry level

Filed under: Marketing, Environment and energy

Marilyn Monroe famously wore “just a few drops of No. 5″ to bed. 100 years after Coco Chanel launched her perfume, it is as popular as ever.

Read more of Smell like a woman, not a rose’: Chanel No. 5 100 years on, an iconic fragrance born from an orphanage

Filed under: Marketing

School banking programs like Dollarmites are being banned in some state schools due to the idea children are vulnerable to marketing tactics. But our research shows this isn't always the case.

Read more of School banking programs target ‘vulnerable consumers’. But research shows kids are smarter than you think

Filed under: Marketing