Topic: Marketing

21 October, 2024
Filed under: Undergraduate, Marketing

QUT’s Su Mon Wong Scholarship opens doors to exciting careers

In their final years of study and careers already well underway, this year’s Su Mon Wong scholars, Tara McCarthy and Jemma Curtis, say that the Scholarship has transformed their career trajectories, providing a springboard into future possibilities.

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18 September, 2024
Filed under: Undergraduate, Marketing

From QUT student to Managing Director: Alison Costello’s career journey in digital media advertising

From a QUT classroom to the helm of a leading media agency, Alison Costello’s career journey from QUT student to Managing Director at OMD Australia highlights how real-world learning and industry connections can launch a successful career.

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6 May, 2022
Filed under: Entrepreneurship, Marketing, Postgraduate

Master of Business vs Graduate Certificate in Business: which should you study?

As one of the top 1% of Business Schools worldwide, you can’t go wrong studying a postgraduate degree at QUT. Whether you want to take the next step in your career or pivot your career entirely, postgraduate qualifications can fast-track your success.

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19 August, 2021
Filed under: Marketing, Innovation and technology

How AI-powered tools can boost productivity

Artificial Intelligence is often seen as a threat to our workforce. But what if we can embrace AI to enhance our productivity and professional capabilities?

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7 June, 2021
Filed under: Marketing

Queensland biofutures: convincing consumers about bioplastic products

Explore how factors and models influence changing consumer behaviour towards bioplastic products and how that could create more Queensland jobs.

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29 May, 2021
Filed under: Marketing

Don’t blame COVID-19: Target’s decline is part of a deeper trend

Target's fall from grace involves poor market positioning, confusing strategies, and a declining middle class consumer market.

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15 April, 2021
Filed under: Marketing

Smell like a woman, not a rose’: Chanel No. 5 100 years on, an iconic fragrance born from an orphanage

Marilyn Monroe famously wore “just a few drops of No. 5″ to bed. 100 years after Coco Chanel launched her perfume, it is as popular as ever.

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25 February, 2021
Filed under: Marketing

School banking programs target ‘vulnerable consumers’. But research shows kids are smarter than you think

School banking programs like Dollarmites are being banned in some state schools due to the idea children are vulnerable to marketing tactics. But our research shows this isn't always the case.

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22 January, 2021
Filed under: Marketing

The rise and rise of Aldi: two decades that changed supermarket shopping in Australia

Since opening its first Australian stores on January 25 2001, Aldi has profoundly influenced the supermarket landscape.

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