Topic: Marketing
6 May, 2022
Filed under:
Entrepreneurship, Marketing, Postgraduate
Master of Business vs Graduate Certificate in Business: which should you study?
As one of the top 1% of Business Schools worldwide, you can’t go wrong studying a postgraduate degree at QUT. Whether you want to take the next step in your career or pivot your career entirely, postgraduate qualifications can fast-track your success.
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19 August, 2021
Filed under:
Marketing, Innovation and technology
How AI-powered tools can boost productivity
Artificial Intelligence is often seen as a threat to our workforce. But what if we can embrace AI to enhance our productivity and professional capabilities?
29 July, 2021
Filed under:
Marketing
Vaccine selfies may seem trivial, but they show people doing their civic duty - and probably encourage others too
Are vaxxies just the latest trend in virtue signalling? And even if they are, does that mean they’re not worth it?
7 June, 2021
Filed under:
Marketing
Queensland biofutures: convincing consumers about bioplastic products
Explore how factors and models influence changing consumer behaviour towards bioplastic products and how that could create more Queensland jobs.
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29 May, 2021
Filed under:
Marketing
Don’t blame COVID-19: Target’s decline is part of a deeper trend
Target's fall from grace involves poor market positioning, confusing strategies, and a declining middle class consumer market.
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4 May, 2021
Filed under:
Marketing, Environment and energy
Upcycling for corporate branding: Pivoting in the sustainable direction at a company and industry level
Upcycling doesn’t have to be limited to the branding of products. Upcycling can also be used to boost corporate branding as well.
15 April, 2021
Filed under:
Marketing
Smell like a woman, not a rose’: Chanel No. 5 100 years on, an iconic fragrance born from an orphanage
Marilyn Monroe famously wore “just a few drops of No. 5″ to bed. 100 years after Coco Chanel launched her perfume, it is as popular as ever.
25 February, 2021
Filed under:
Marketing
School banking programs target ‘vulnerable consumers’. But research shows kids are smarter than you think
School banking programs like Dollarmites are being banned in some state schools due to the idea children are vulnerable to marketing tactics. But our research shows this isn't always the case.
4 February, 2021
Filed under:
Innovation and technology, Marketing, Strategy
What’s next for Amazon after Jeff Bezos? No dramatic changes, just more growth and optimisation
Amazon CEO Jeff Bezos is stepping down. His successor's AI experience may hold clues for the retail giant's future.
22 January, 2021
Filed under:
Marketing
The rise and rise of Aldi: two decades that changed supermarket shopping in Australia
Since opening its first Australian stores on January 25 2001, Aldi has profoundly influenced the supermarket landscape.
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12 January, 2021
Filed under:
Marketing, Innovation and technology
To go smart or be smart: How can Australians protect their privacy within their ‘smart’ homes?
As people stayed within their homes during the pandemic, they were busy rewiring and improving their homes for maximum convenience. However, is there a downside to this technology in the home?
7 December, 2020
Filed under:
Marketing, Entrepreneurship
Value of upcycling: using upcycled products to develop a sustainable brand message
Sustainability is a value a brands now want to align themselves with. But how do you deliver on that brand value with your product range. Hear fashion upcycling success stories and strategies to communicate your sustainable message.
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