Topic: Marketing
1 December, 2020
Filed under:
Marketing
Feeling pressured to buy Christmas presents? Read this (and think twice before buying candles)
Novelty items, candles, pamper products and pyjamas top the list of unwanted Christmas gifts. So why not choose a better, greener option?
26 November, 2020
Filed under:
Marketing
Starting a business in a 'new' country in the middle of a pandemic
Hear from Bachelor of Business (Marketing) alumnus, Aaron Stubbings who went from being Vice President of Marketing at Flight Centre Canada to Co-Founder & Director of his own marketing agency in Australia, during a global pandemic.
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4 November, 2020
Filed under:
Marketing
3.2 billion images and 720,000 hours of video are shared online daily. Can you sort real from fake?
In an age of democracy via social media, platforms are struggling to combat visual mis/disinformation such as 'spliced' images and deepfakes. Digital media literacy has never been so important.
2 November, 2020
Filed under:
Marketing
The suburbs are the future of post-COVID retail
CBD retailers were already struggling before the pandemic. The contrast in fortunes with suburban retail activity is stark, and there are good reasons to think the shift could be permanent.
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30 October, 2020
Filed under:
Marketing
How COVID all but killed the Australian CBD
City by city, the data on CBD visitors vary with the severity of COVID-19 outbreaks and restrictions. But none of the CBDs has recovered former activity levels, and some might never fully recover.
28 October, 2020
Filed under:
Marketing, Innovation and technology
Artificial intelligence making waves in the cruise industry
While you sit there dreaming of your next holiday or planning your next cruise, you may be surprised to know Artificial Intelligence (AI) plays a bigger role in your trip then you thought.
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27 October, 2020
Filed under:
Strategy, Nonprofit and philanthropy, Marketing, Indigenous business
Go out and yarn: community engagement insights into progressing reconciliation
Hear from Bachelor of Business (Marketing) alumni and Community Engagement leader, Bianca Graham on reconciliation and community engagement insights.
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30 September, 2020
Filed under:
Marketing, Environment and energy
Climate explained: are consumers willing to pay more for climate-friendly products?
Our intention to buy climate-friendly products does not always match our buying behaviour, especially when we pay more for such products.
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25 September, 2020
Filed under:
Marketing, Innovation and technology
What about the humans?
When you take our people out of the grocery store customer journey, what impacts does it have on customer?
15 June, 2020
Filed under:
Marketing
Watch yourself: the self-surveillance strategy to keep supermarket shoppers honest
To curb opportunistic shoplifting, supermarkets want you to know you are being watched. But they're also hoping for self-reflection.
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5 June, 2020
Filed under:
Marketing
Brands backing Black Lives Matter: it might be a marketing ploy, but it also shows leadership
Corporate support for the protests against institutional racism in the US signals the rise of 'political corporate social responsibility'.
20 September, 2019
Filed under:
Marketing
Is the best customer experience always the right customer experience?
Jennifer Arnold explains why you should align customer experience with customer expectations.
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