Marketing

Topic: Marketing

12 January, 2021
Filed under: Marketing, Innovation and technology

To go smart or be smart: How can Australians protect their privacy within their ‘smart’ homes?

As people stayed within their homes during the pandemic, they were busy rewiring and improving their homes for maximum convenience. However, is there a downside to this technology in the home?

7 December, 2020
Filed under: Marketing, Entrepreneurship

Value of upcycling: using upcycled products to develop a sustainable brand message

Sustainability is a value a brands now want to align themselves with. But how do you deliver on that brand value with your product range. Hear fashion upcycling success stories and strategies to communicate your sustainable message.

1 December, 2020
Filed under: Marketing

Feeling pressured to buy Christmas presents? Read this (and think twice before buying candles)

Novelty items, candles, pamper products and pyjamas top the list of unwanted Christmas gifts. So why not choose a better, greener option?

26 November, 2020
Filed under: Marketing

Starting a business in a 'new' country in the middle of a pandemic

Hear from Bachelor of Business (Marketing) alumnus, Aaron Stubbings who went from being Vice President of Marketing at Flight Centre Canada to Co-Founder & Director of his own marketing agency in Australia, during a global pandemic.

4 November, 2020
Filed under: Marketing

3.2 billion images and 720,000 hours of video are shared online daily. Can you sort real from fake?

In an age of democracy via social media, platforms are struggling to combat visual mis/disinformation such as 'spliced' images and deepfakes. Digital media literacy has never been so important.

2 November, 2020
Filed under: Marketing

The suburbs are the future of post-COVID retail

CBD retailers were already struggling before the pandemic. The contrast in fortunes with suburban retail activity is stark, and there are good reasons to think the shift could be permanent.

30 October, 2020
Filed under: Marketing

How COVID all but killed the Australian CBD

City by city, the data on CBD visitors vary with the severity of COVID-19 outbreaks and restrictions. But none of the CBDs has recovered former activity levels, and some might never fully recover.

28 October, 2020
Filed under: Marketing, Innovation and technology

Artificial intelligence making waves in the cruise industry

While you sit there dreaming of your next holiday or planning your next cruise, you may be surprised to know Artificial Intelligence (AI) plays a bigger role in your trip then you thought.