Study level

  • PhD
  • Master of Philosophy
  • Honours

Faculty/School

Faculty of Science

School of Information Systems

Topic status

We're looking for students to study this topic.

Research centre

Centre for Behavioural Economics, Society and Technology

Supervisors

Dr Kenan Degirmenci
Position
Lecturer in Information Systems
Division / Faculty
Faculty of Science

Overview

Consumers generally express positive attitudes towards renewable energies, recognizing system values such as environmental benefits and sustainability advantages (Zhang et al., 2024). However, the actual adoption and use of renewable energy services may not align with their expressed preferences.

This paradox stems from various customer value-related barriers, such as high upfront costs, limited awareness, and concerns about reliability or convenience, which hinder widespread consumer adoption of renewable energy solutions (Jridi et al., 2016).

In this project, we analyse the consumer adoption paradox in a smart home context, where renewable energy solutions are integrated for pro-environmental outcomes.

References

  • Jridi, O., Jridi, M., Barguaoui, S. A., & Nouri, F. Z. (2016). Energy paradox and political intervention: A stochastic model for the case of electrical equipments. Energy Policy, 93, 59-69. https://doi.org/10.1016/j.enpol.2016.02.046
  • Zhang, M., Zhang, D., & Xie, T. (2024). Balancing urban energy considering economic growth and environmental sustainability through integration of renewable energy. Sustainable Cities and Society, 101, 1-13. https://doi.org/10.1016/j.scs.2024.105178

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Keywords

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