Study level
- PhD
- Master of Philosophy
Faculty/School
Faculty of Business and Law
Topic status
We're looking for students to study this topic.
Supervisors
- Position
- Professor
- Division / Faculty
- Faculty of Business & Law
Overview
The shopping centre (mall) is the central hub of modern retailing and holds a significant role in developing a first overall impression. As a result, shopping centres (malls) have focussed on creating positive customer experiences in shared public spaces. Bringing natural elements such as green plants, flowerbeds, water features, aquariums, animals, birds, and butterfly gardens into the hotel service setting, is an innovative approach known as biophilic design.
The purpose of this research is to understand the impact of biophilic elements on the customer experience.
Research activities
This project will involve a systematic literature review and quantitative and experimental research methods.
Outcomes
The purpose of this research is to understand the impact of biophilic elements on the customer experience, which will inform the sector.
Skills and experience
Students must meet the benchmarks for entry into a Master's or PhD program.
Keywords
Contact
Contact the supervisor for more information.