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Examining customer responses to body worn cameras

As a direct response to increasing customer aggression, retailers are implementing measures to keep frontline team members safe – assets such as body worn cameras (BWC) and duress watches. Concerningly, there is a dearth of research into these technologies in a retail setting, with much of the earlier research being undertaken in corrective services, policing and train guards.Current research identifies, in some cases, the presence of such technologies can lead to a ‘back-firing’ effect (the aggressive individual becomes more aggressive), …

Study level
PhD, Master of Philosophy
Faculty
Faculty of Business and Law
School
School of Advertising, Marketing and Public Relations

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