QUT offers a diverse range of student topics for Honours, Masters and PhD study. Search to find a topic that interests you or propose your own research topic to a prospective QUT supervisor. You may also ask a prospective supervisor to help you identify or refine a research topic.
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The Daigou phenomenon: exploring the heterodox behaviours of entrepreneurial Chinese shoppers
As demand for Australian-made products increases, a new type of entrepreneur has emerged. Daigous, or purchasing agents, serve as important ‘middlemen’ – connecting Chinese customers with Western brands. Daigou have become a paradox. They have been associated with ‘unorthodox’ behaviours such as stockpiling highly sought after products, for example, they have previously created market-wide shortages of infant formula. On the other hand, Daigou are increasingly enacting opportunistic behaviours, boosting demand for premium Australian products such as, cosmetics, skincare and vitamins.Recently, …
- Study level
- PhD, Master of Philosophy
- Faculty
- Faculty of Business and Law
- School
- School of Advertising, Marketing and Public Relations
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