QUT offers a diverse range of student topics for Honours, Masters and PhD study. Search to find a topic that interests you or propose your own research topic to a prospective QUT supervisor. You may also ask a prospective supervisor to help you identify or refine a research topic.
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Lab grown meat: uncovering consumer and industry perceptions and attitudes leading to developing marketing strategies for a new product category
This project will explore the current attitudes of Australian industry players, startups and consumers towards lab grown ‘real’ meats (ie chicken, beef etc - not vegetarian products). It aims to give projections regarding behaviour when a new product is launched and how to develop suitable marketing recommendations on how to launch, branding, costs, who would actually buy this new product, and creating demand for these products.
- Study level
- PhD, Master of Philosophy, Honours
- School
- School of Advertising, Marketing and Public Relations
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