QUT offers a diverse range of student topics for Honours, Masters and PhD study. Search to find a topic that interests you or propose your own research topic to a prospective QUT supervisor. You may also ask a prospective supervisor to help you identify or refine a research topic.
Found 14 matching student topics
Displaying 13–14 of 14 results
Dopamine Dressing: Do brightly coloured outifts make us happier?
The theory of “enclothed cognition” suggests the systematic influence that clothes have on the wearer's psychological processes.Researchers have found the diverse impact that clothes can have on the wearer. It is proposed that enclothed cognition involves the co-occurrence of two independent factors—the symbolic meaning of the clothes and the physical experience of wearing them. For example, research has found physically wearing a lab coat increased selective attention compared to not wearing a lab coat, and wearing a lab coat described …
- Study level
- PhD, Master of Philosophy
- Faculty
- Faculty of Business and Law
- School
- School of Advertising, Marketing and Public Relations
The Martyrdom Effect: why we hurt to give
Most theories of motivation and behaviour consider pain and effort to be deterrents. In contrast to this widely held belief, researchers have identified that the prospect of enduring pain and exerting effort for a cause can promote contributions to the cause. Specifically, research has shown that willingness to contribute to a charitable or collective cause increases when the contribution process is expected to be painful and effortful rather than easy and enjoyable.This project extends this theory to a shopping context. …
- Study level
- PhD, Master of Philosophy
- Faculty
- Faculty of Business and Law
- School
- School of Advertising, Marketing and Public Relations
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