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Found 2 matching student topics

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Can 'humanisation' reduce customer aggression?

As a direct response to increasing customer aggression, employee associations (unions) are implementing measures to keep frontline team members safe. One such tactic was an ‘under-name-badge’ message (“I’m someone’s daughter”, “I’m someone’s dad”). Concerningly, there is a dearth of research into the effect of such messaging.Does alerting an aggressive customer to the fact the frontline team member is ‘someone’s daughter/son’ mitigate aggression? Alternatively, does alerting an aggressive customer to the fact the frontline team member is ‘a local/attends a local …

Study level
PhD, Master of Philosophy
Faculty
Faculty of Business and Law
School
School of Advertising, Marketing and Public Relations

Customer messaging for energy behaviour change in smart homes

Queensland has committed to the rapid transformation of its energy systems in the coming years, with the 2022 Queensland Energy and Jobs Plan targeting 70% renewable energy usage by 2032 (Queensland Government, 2022). While the implementation of the plan has the potential to deliver major environmental and economic benefits for the state, it carries significant technological and social challenges.Critically, it requires effective communication with customers to ensure uptake of target consumer energy resources (CERs) like electric vehicles, home battery storage, …

Study level
PhD, Master of Philosophy, Honours
Faculty
Faculty of Science
School
School of Information Systems

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