QUT offers a diverse range of student topics for Honours, Masters and PhD study. Search to find a topic that interests you or propose your own research topic to a prospective QUT supervisor. You may also ask a prospective supervisor to help you identify or refine a research topic.

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Travellers' perceptions of short break holiday destinations

Brisbane residents are spoiled by choice of short break holiday destinations within a comfortable drive. This topic offers participation in an ongoing project monitoring perceptions held by Brisbane residents (since 2003) of the Gold Coast, Sunshine Coast, Northern NSW, Fraser Coast and Bundaberg North Burnett. For each of these destinations, the Brisbane market represents the largest source of visitors, and understanding consumer perceptions represents important marketing research for the destination marketing orgnisations.

Study level
PhD, Master of Philosophy, Honours
Faculty
Faculty of Business and Law
School
School of Advertising, Marketing and Public Relations

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