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Investigating the rise of super apps: platforms, services, adoption

Imagine you want to go to a rugby game in Brisbane in a few weeks with some friends. You will probably jump across at least a few apps – coordinating plans on WhatsApp, buying tickets from Ticketmaster, booking a ride through Uber, and paying each other back for drinks over Venmo. But what if all that activity happened in one app on your phone? Meet the so-called 'super apps'.Super apps refer to marketplaces that offer a wide range of products …

Study level
Master of Philosophy
Faculty
Faculty of Business and Law
School
School of Advertising, Marketing and Public Relations
Research centre(s)

Centre for Behavioural Economics, Society and Technology

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