Faculty/School

Faculty of Business and Law

School of Advertising, Marketing and Public Relations

Topic status

We're looking for students to study this topic.

Research centre

Supervisors

Associate Professor Di Wang
Position
Associate Professor
Division / Faculty
Faculty of Business & Law

Overview

The project aims to understand how the emotional expressions of live streamers can facilitate customer activities and influence online purchase behavior.

Research engagement

1. Literature review

2, Data coding in live streaming videos

Research activities

The student will conduct a literature review on how the emotions of service providers influence customer attitude and purchase behaviours. Additionally, the student will be involved in coding data from ongoing live stream videos to analyse the facial expressions of influencers. These activities will be carried out under the guidance of Dr. Di Wang and a PhD candidate.

Outcomes

1. A comprehensive literature review on how the emotions of service providers influence customer attitude and purchase behaviors.

2. A short report identifying key indicators for recognizing live streamers' facial expressions.

Skills and experience

1. Interest in live stream marketing and consumer behaviour.

2. Strong communication, learning, and reading and writing skills.

3. Good analytical skills and experience with data coding and analysis.

Start date

1 November, 2024

End date

28 February, 2025

Location

The research activities can be conducted at the university or remotely.

Additional information

Students will have access to necessary resources, including research databases, video analysis software, and support from the research team. Regular meetings and progress check-ins will be conducted to ensure the steady advancement of the project.

Keywords

Contact

Dr Di Wang, di.wang@qut.edu.au