Found 1159 study abroad units
AMB201 Marketing and Audience Analytics
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Undergraduate units
- Availability
- Semester 1 (February) and Semester 2 (July)
Unit synopsis
The systematic and objective identification, collection, analysis, and dissemination of information is essential for any business to make informed decisions about how to address problems and opportunities in their markets. All business leaders must understand the challenges, opportunities and limitations of the marketing research process; questions that marketing research can answer and questions it can't, and be able to draw appropriate conclusions from different types of data that may be collected during marketing research.This subject builds on basic marketing knowledge and students are involved in, and guided through, a practical, applied marketing research exercise based on a research brief chosen at the start of each semester. This provides the foundations for interpreting case studies, theories and research information presented in more advanced subjects.
Approval required
You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AMB204 International Sourcing and Procurement
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Undergraduate units
- Availability
- Semester 1 (February)
Unit synopsis
All organisations require supplies and depend on a reliable and quality source of their supplies whether they are raw materials, components, spare parts, consumables or services. The management of these supplies is a complex logistics process and is often of strategic importance both in global and domestic markets. This unit is provided to examine the role of international procurement and purchasing in this process.
Approval required
You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AMB205 Retail Planning and Sales Management
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Undergraduate units
- Availability
- Semester 1 (February) and Semester 2 (July)
Unit synopsis
The Australian retail sector is worth more than $400bn annually, employing 1.3 million people, across 140,000 physical and online stores. In recent years, shifts in customer behaviour, the growth of new retail format, the emergence of eCommerce and the entry of online marketplaces, have resulted in structural challenges. To operate a retail business successfully and profitably in today's competitive marketplace, managers need to understand the challenging and changing retail landscape. Retail Planning and Sales Management explores the history and evolution of retail. Students will learn basic decision-making frameworks to assist in planning, general retailing principles, strategies and tactics, enabling them to operate a retail business in continuously shifting marketplace. The unit also introduces students to the related disciplines of customer journey mapping, customer behaviour, selling and sales management, and market share growth strategies.
Approval required
You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AMB207 Entertainment Marketing in a Digital World
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Undergraduate units
- Availability
- Semester 1 (February) and Semester 2 (July)
Unit synopsis
As one of the largest industries in the world, and having been hit dramatically by COVID-19, the entertainment industry offers significant opportunities along with unique challenges for the application of marketing and communication tools. The unit is designed to be part of the Tourism and Entertainment Marketing minor or to be taken as an elective by students with a particular interest in the area of entertainment marketing.
Approval required
You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AMB209 Designing a Competitive Tourism Strategy
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Undergraduate units
- Availability
- Semester 2 (July)
Unit synopsis
The success of individual tourism businesses is reliant to some extent on the competitiveness of their destination. This unit explores how a destination marketing organisation (DMO) is formed when a community recognises the need to become organised in destination promotions. Examine opportunities for the DMO and tourism stakeholders to collaborate in the development and implementation of a competitive destination marketing strategy. Learning resources and assessments explore how marketing theories can be applied to tourism marketing practice.
Approval required
You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AMB211 Branding for the Real World
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Undergraduate units
- Availability
- Semester 1 (February) and Semester 2 (July)
Unit synopsis
The study and understanding of fundamental brand management concepts is relevant to students pursuing a variety of career outcomes (marketing, advertising, public relations, consulting, entrepreneurship, etc.) because brands are some of a firm's most valuable assets. Brands are an investment and an asset and help firms attract and, more importantly, keep customers.
Approval required
You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AMB223 Create Advertising
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Undergraduate units
- Availability
- Semester 1 (February) and Semester 2 (July)
Unit synopsis
Creativity! Whether you're a budding wordsmith, a marketing enthusiast, or simply eager to harness the power of imagination, this unit is your gateway to mastering the techniques that make advertisements stand out in a dynamic marketplace, encompassing the ever-evolving digital landscape. It also establishes the benchmarks for assessing creative work and lends support for fostering creative ideas.
AMB224 Consumers and Media Channels
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Undergraduate units
- Availability
- Semester 1 (February) and Semester 2 (July)
Unit synopsis
This unit introduces you to the strategic use of paid, owned and earned media to effectively reach consumers using media channels within an advertising campaign. You will develop skills to analyse data to research consumer attitudes and behaviours and develop creative consumer insights. Based on these insights you will work together in a team to develop a media strategy. This unit works closely with media industry professionals. Completing this unit will be beneficial to students who would like to pursue careers in advertising, digital or media agencies or media sales.
AMB277 Stakeholders and Community Engagement: Local and Global Perspectives
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Undergraduate units
- Availability
- Semester 1 (February)
Unit synopsis
This unit introduces students to stakeholder and community engagement, a key practice area of public relations. Students will explore the theoretical foundations of stakeholder and community engagement at a local and global level to understand and formulate contemporary communication and relationship strategies, to inform planning, and implementation. Students will develop the skills and knowledge needed to help organisations identify stakeholder and community expectations, develop and implement appropriate engagement programs, and evaluate engagement strategies within a framework of ethical practice.
Approval required
You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AMB299 Marketing Communication
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Undergraduate units
- Availability
- Semester 1 (February) and Semester 2 (July)
Unit synopsis
Marketing Communication brings advertising, marketing, and public relations students together to solve real world problems. In the unit, you will strengthen creative, digital, and research skills in real world settings. First, you will use marketing communication planning principles to audit and transform existing strategy--a core skill required in industry. Second, you will respond to a client brief by researching the situation and creating and pitching your evidence-based marketing communication strategy to industry. You will also be able to assess and reflect on your career readiness.
AMB303 International Logistics
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Undergraduate units
- Availability
- Semester 1 (February) and Semester 2 (July)
Unit synopsis
Current and future managers in businesses need to comprehend the role which logistics and supply chain management play in enhancing corporate performance.
Approval required
You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AMB305 Analysis for Consumer Insights
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Undergraduate units
- Availability
Unit synopsis
The ability to prepare, analyse and interpret data to make informed business decisions are essential skills in any market driven organisation. The unit builds on the fundamental theoretical, technical and methodological concepts encountered in earlier introductory units like AMB200 and AMB201. This unit will enable students to use industry-relevant software packages and appropriate technical and analytical skills to draw meaningful inferences and to formulate evidence-based decisions and recommendations.
Approval required
You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AMB306 Designing Consumer Research
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Undergraduate units
- Availability
Unit synopsis
In our information-driven society, consumers and organisations are increasingly using research to guide their decisions. Consequently, the ability to critically evaluate research evidence and research designs are essential business skills. The unit builds on fundamental theoretical and methodological concepts from earlier marketing units (e.g., AMB200, AMB201) to teach students how to critically evaluate research and develop effective and rigorous research proposals.
Approval required
You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AMB330 Digital Optimisation
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Undergraduate units
- Availability
- Semester 1 (February) and Semester 2 (July)
Unit synopsis
Digital has changed the way we think, communicate and purchase as consumers. The digital environment permeates our decision making as advertising and marketing communication professionals. Hence, an understanding of how to optimise an organisation's digital offerings and how to measure its performance is a critical vocational skill. In this unit, students work with a real world client to integrate digital tools into customer journey mapping. These tools include search engine optimisation (SEO), Google Ads, organic social and paid social.
Approval required
You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AMB336 International Marketing
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Undergraduate units
- Availability
- Semester 1 (February) and Semester 2 (July)
Unit synopsis
Globalisation has required firms to look beyond their domestic markets to remain competitive and profitable. An understanding of marketing internationally is vital in today's global marketplace where different challenges and value systems exist.
Approval required
You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AMB340 Marketing Service Experiences
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Undergraduate units
- Availability
- Semester 1 (February) and Semester 2 (July)
Unit synopsis
This unit uses the core characteristics of service experiences as a framework to explore strategies for the marketing of services domestically and internationally. Services marketing is an important growth area and students need to understand how services marketing principles apply to the real world. This will be achieved by examining the application of marketing concepts, models and tools in services using case studies and practical experiences. Service quality management and the pervading influence of technology are critical topics that differentiate this unit within the marketing program.
Approval required
You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AMB355 Marketing Behavioural and Social Change
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Undergraduate units
- Availability
- Semester 2 (July)
Unit synopsis
AMB355 introduces students to the principles, concepts, theory and application of social marketing. Social Marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviours that benefit individuals and communities for the greater social good. It is increasingly being adopted by governments and stakeholders around the world as they seek effective solutions to solving social problems relating to health, well-being, environment, and inequality. In AMB355 we focus on how strategic, critical, and systems thinking, use of theory and research insight, and use of techniques such as segmentation, designing and planning, and the social marketing intervention mix can be used to tackle health and social issues. Students will learn to analyse real world behavioural and social problems and develop innovative and creative solutions using social marketing frameworks. This is an elective unit for business and law, and public health students.
Approval required
You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AMB373 Issues and Crisis Communication
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Undergraduate units
- Availability
- Semester 1 (February)
Unit synopsis
Issues and Crisis Communication examines public relations practice to manage and communicate issues (e.g., around sustainability) and crises (e.g., product recalls) to support organisational and brand trust, reputation, and relationships. The unit provides foundational skills and knowledge of the issues management process, including monitoring and tracking public opinion, information analysis, and developing appropriate organisational responses. It also provides contemporary guidance on how to effectively communicate during crises.
Approval required
You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AMB374 Global Public Relations Cases
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Undergraduate units
- Availability
Unit synopsis
In today's dynamic and interconnected environment, organisations are increasingly challenged when making effective and well-considered decisions, especially in situations that require international and/or cross-cultural understanding. The communication of these decisions and the way organisations react to events have far-reaching consequences. It is imperative that public relations professionals can identify contextual considerations and make informed, criteria-based decisions in response. This unit strengthens your critical thinking and evaluation skills in public relations through case-based learning across a range of practice areas, and builds your skills in decision-making to resolve public relations problems.
Approval required
You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AMB375 Internal Communication and Change
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Undergraduate units
- Availability
- Semester 2 (July)
Unit synopsis
Communication is central to organisational practice. Internal Communication and Change will provide theoretical and practical insights to equip students to identify, analyse, and respond to communication challenges in contemporary organisations.
Approval required
You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AMN400 Consumer Insights for Marketing Success
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Postgraduate units
- Availability
- Semester 1 (February) and Semester 2 (July)
Unit synopsis
As marketers work to develop more effective strategies to attract, reach and maintain their customers, the need to understand how consumers are influenced by both internal and external factors is integral to strategy formulation. The managerial importance of consumer behaviour stems from the marketing concept, so as consumers and their needs become the focus of the business; consumer behaviour forms the cornerstone of marketing strategy.
AMN401 Integrated Marketing Communication
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Postgraduate units
- Availability
- Semester 1 (February) and Semester 2 (July)
Unit synopsis
This unit represents a new way of thinking about IMC. Driven by the idea that everything is digital, this unit enhances traditional concepts of integration and synergy with new touchpoints of communication and new tools of measurement to deliver and optimise the ultimate customer experience.
AMN403 Developing Market Intelligence Skills for Decision Making
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Postgraduate units
- Availability
- Semester 1 (February) and Semester 2 (July)
Unit synopsis
Examine how market research is used to enhance management decision making. The key to an organisation achieving business goals necessitates being more effective than competitors in creating, communicating and delivering value to customers. This means market decisions must be made with stakeholders in mind. Therefore managers are reliant on information about customers, non-customers, competitors and the operating environment. Learn how to develop a research design that would enable data collection and analysis to address real world management decision problems.
AMN405 Decisions and Issues in Integrated Marketing Communication
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Postgraduate units
- Availability
- Semester 2 (July)
Unit synopsis
The purpose of this unit is to develop a framework to understand and evaluate advertising and IMC theory, as it guides business decisions and impacts upon key issues in society. In doing so, this unit makes an important contribution to postgraduate studies by evaluating advertising and IMC in action, and exploring the ethical and legal considerations of message and media from a personal, corporate and professional perspective.
Approval required
You can only enrol in this postgraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AMN420 Manage Advertising
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Postgraduate units
- Availability
- Semester 1 (February) and Semester 2 (July)
Unit synopsis
This unit is an important introduction to the management of successful advertising campaigns. Unless the advertising is based on research, well planned and has a strong strategic focus, the campaign will not be successful - regardless of how good the creative is or how effective the media is planned. Therefore, advertising management is the keystone of successful advertising. This makes this unit of vital importance to all who study advertising or marketing communication.
AMN423 Strategies for Creative Advertising
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Postgraduate units
- Availability
- Semester 2 (July)
Unit synopsis
This unit explores theory and practice of advertising message planning and creation for print, broadcast and digital media. Insight and strategy underpin creative and provides direction for ideation and the benchmark for evaluation. Therefore, an examination of insight, strategy, ideation and execution is essential to effective and creative advertising.
AMN425 Digital Strategy and Analytics
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Postgraduate units
- Availability
- Semester 1 (February) and Semester 2 (July)
Unit synopsis
This course spans all the marketing communication disciplines and the practice of advertising, public relations and marketing to deliver a holistic approach to digital strategy. It introduces students to new digital skills that reflect the cutting edge of industry practice and important analytic understanding for decision-making. This unit satisfies the growing demand from industry for strategic thinking and planning, and the expectation of strong digital skills and a desire for evidence based solutions.
AMN430 International Logistics Management
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Postgraduate units
- Availability
- Semester 2 (July)
Unit synopsis
This unit provides an introduction to the logistics functions that allow the planning, procurement, production, movement, distribution and positioning of goods and services for international business. The focus on supply chain management emphasises the requirement of integration of international business activities, and the necessary collaboration between firms to manage not simply the movement and positioning of inventory, but also the management of information, finance, data and knowledge across borders.
AMN431 Marketing Internationally
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Postgraduate units
- Availability
- Semester 1 (February) and Semester 2 (July)
Unit synopsis
International markets are becoming increasingly competitive as globalisation, technology changes and distribution changes influence the flows of goods and services. Recognising this criticality, this advanced unit builds on strategic knowledge and skills developed in earlier units, extending students’ ability to apply business and marketing principles, theories and frameworks to key issues in the contemporary international landscape. This unit gives students essential knowledge and skills to understand and strategically respond to the challenges and opportunities of international marketing. Students will evaluate and formulate international marketing strategies, develop and practice their critical thinking, data analysis, and decision making skills, and craft and defend their judgements to make effective contributions to marketing strategy informed by environmental, cultural and ethical understanding.
AMN436 Developing Cultural Intelligence
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Postgraduate units
- Availability
- Semester 1 (February) and Semester 2 (July)
Unit synopsis
In a globalised world, workplaces are increasingly filled with a diverse range of people from different nationalities, ethnicities, and cultural backgrounds. Diverse perspectives create more effective outcomes, yet can also cause misunderstanding, frustration, poor team performance, unintentional offense and lack of trust. This unit introduces Cultural Intelligence (CQ) – the ability to adapt, relate and work effectively with teams across cultures. In this unit students will develop an understanding of the key aspects of CQ by engaging with theoretical frameworks for interpreting differences in cultural behaviour in conjunction with developing skills which can help in responding appropriately and effectively to culturally diverse situations. This unit will be of value to students seeking global careers and those currently working in multicultural team environments.