Highlights
- Study accounting, advertising, economics, behavioural economics, finance, financial planning, human resource management, international business, management, entrepreneurship and innovation, marketing, or public relations.
- Graduate with deep knowledge and experience in your chosen major, equipping you as a professional in your chosen discipline.
- Develop business skills and be able to think creatively and critically, communicate professionally, make ethical business decisions and work in a global context.
- Combine your major with a set of complementary studies to meet your own interests.
Highlights
- Study accounting, advertising, economics, behavioural economics, finance, financial planning, human resource management, international business, management, entrepreneurship and innovation, marketing, or public relations.
- Graduate with deep knowledge and experience in your chosen major, equipping you as a professional in your chosen discipline.
- Develop business skills and be able to think creatively and critically, communicate professionally, make ethical business decisions and work in a global context.
- Combine your major with a set of complementary studies to meet your own interests.
As part of this course you must choose a major
- Bachelor of Business (Accounting)
- Bachelor of Business (Advertising)
- Bachelor of Business (Behavioural Economics)
- Bachelor of Business (Economics)
- Bachelor of Business (Entrepreneurship and Innovation)
- Bachelor of Business (Finance)
- Bachelor of Business (Financial Planning)
- Bachelor of Business (Human Resource Management)
- Bachelor of Business (International Business)
- Bachelor of Business (Management)
- Bachelor of Business (Marketing)
- Bachelor of Business (Public Relations)
Course pathway options
Graduates of the course/s listed below will be automatically offered a place in the Bachelor of Business.
Why QUT
Hands-on learning
Gain skills and confidence for your career with a curriculum that prioritises hands-on learning and real industry projects.
Build your network
Connect with motivated professionals and learn from award-winning lecturers who are experts in their field.
Industry experience
Gain experience with leading organisations through our work-integrated learning program.
Unlimited opportunities
'My QUT journey started in Year 12 when I completed the START QUT program. After high school, I pursued a Bachelor of Business (Marketing) at QUT. I was a Corporate Partners in Excellence Scholar, where I received a $42,000 scholarship and two 15-week internships with Coca Cola and Bank of Queensland, I completed a semester exchange in Copenhagen, and competed in International Case Competitions in New Zealand, Thailand, Canada and Portugal. Now I’m the director of Operations and Sustainability at FRANKIE4, based in Seattle, where I lead global planning, buying, sustainability, and US operations.'
Director of Operations and Sustainability at FRANKIE4
Bachelor of Business (Marketing) graduate
Real-world learning with the Australian Grand Prix Corporation
As part of the final year Bachelor of Business capstone unit, QUT Business School students had the ultimate opportunity to tackle a real-world problem for the Australian Grand Prix Corporation (AGPC). Responsible for delivering two of Australia’s most iconic motorsport events - the Formula 1 Australian Grand Prix and the Australian Motorcycle Grand Prix (MotoGP) - the AGPC asked more than 600 final-year business students to think big and devise innovative strategies to attract more international visitors to these sell-out spectacles. The top three performing teams were flown down to Melbourne to pitch their solutions directly to AGPC’s C-Suite and stakeholders from Tourism Victoria.
Career success
'QUT’s real-world perspective laid the foundation for my career, equipping me with the skills and knowledge to thrive. Before I’d even graduated, I secured my first job at Brisbane's top agency. After working in a couple of Brisbane agencies, I realised my dream of moving overseas, first to an agency in San Francisco where I got to work on a global campaign with Xbox, Lucasfilm, EA and Respawn Entertainment for the Jedi: Fallen Order release. From there, I landed my current role as brand partnerships manager at TikTok in New York City where I still work with Xbox, and other partners such as Microsoft and LinkedIn, to help them drive campaign excellence on the platform.'
Brand partnerships manager at TikTok
Bachelor of Business (Advertising and Marketing) graduate
Turn ideas into action
'QUT’s real-world learning approach gave me the confidence to turn ideas into action. The hands-on projects and practical case studies taught me how to think critically, adapt quickly and make decisions based on real data and insights. This prepared me for the unpredictable nature of running a business—whether it’s launching new products, managing a team, or responding to market changes. It wasn’t just about learning theory; it was about applying it in meaningful, results-driven ways.'
Founder and Director of Nodo, Bachelor of Business (Marketing) graduate
Shape your future
'QUT's Bachelor of Business course integrates practical hands-on learning experiences by utilising real-world software, tools, and technologies in teaching. My favourite aspect of the course is the application of theoretical knowledge in practical scenarios while working with systems such as MYOB and Stata. QUT has provided me with hands-on learning experiences essential for my future successful career in accounting and finance.'
Bachelor of Business (Accounting) student
Real industry briefs
'I chose QUT for their outstanding alumni community, networking opportunities and industry connections. Often the clients in case studies were real businesses affected by real global issues (such as sustainability problems). Now I simultaneously study two areas I am very passionate about over four years, and leave with a strong skillset for problem solving, number-crunching, and even experimental design.'
Bachelor of Business (Economics) and Bachelor of Mathematics student
Valuable industry connections
'QUT has forged partnerships with local businesses and organisations, giving students like me the opportunity to gain hands-on experience and apply our skills in the real world. I've had the chance to work on projects for real clients, which has helped me build my portfolio and given me a taste of what it's like to work in the industry. The co-curricular programs and initiatives offered by QUT have also been invaluable in enhancing my employability and networking skills.'
Bachelor of Business (Marketing) and Bachelor of Communication student
Tailor your studies
'One aspect of my course that I particularly enjoy is the range of elective options offered. These electives allow students to tailor their studies according to their desired professional environment. I opted for a course on Entertainment Marketing in a Digital World, aligning with my interest in the influence of social media on the marketing industry. I found this elective incredibly valuable and foresee its applicability in my future endeavours.'
Bachelor of Business (Marketing) student
Invest in your education
Study at a Business School in the global top 1%. Of the over 13,000 schools offering business degree programs worldwide, QUT is one of only three Australian business schools to be awarded triple international accreditation.
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