Bachelor of Business (Advertising)

Name: Bachelor of Business (Advertising)
Author: Queensland University of Technology

Career success

'QUT’s real-world perspective laid the foundation for my career, equipping me with the skills and knowledge to thrive. Before I’d even graduated, I secured my first job at Brisbane's top agency. After working in a couple of Brisbane agencies, I realised my dream of moving overseas, first to an agency in San Francisco where I got to work on a global campaign with Xbox, Lucasfilm, EA and Respawn Entertainment for the Jedi: Fallen Order release. From there, I landed my current role as brand partnerships manager at TikTok in New York City where I still work with Xbox, and other partners such as Microsoft and LinkedIn, to help them drive campaign excellence on the platform.'

Harry McKeon
Brand partnerships manager at TikTok
Bachelor of Business (Advertising and Marketing) graduate

Read about Harry's career journey

Real-world experience

'QUT’s real world positioning is not simply a tagline but something the university delivers on. Their industry mentorship program kick-started my career by connecting me with a senior media professional. This contact led to my first opportunity in the industry as a media assistant at an agency I had dreamt of working at after seeing their building nearly every day when travelling between the Gardens Point and Kelvin Grove campuses.'

Alison Costello
Managing Director at OMD Australia, Bachelor of Business (Marketing and Advertising)/Bachelor of Creative Industries graduate

Read about Alison's career journey

Real-world learning with the Australian Grand Prix Corporation

As part of the final year Bachelor of Business capstone unit, QUT Business School students had the ultimate opportunity to tackle a real-world problem for the Australian Grand Prix Corporation (AGPC). Responsible for delivering two of Australia’s most iconic motorsport events - the Formula 1 Australian Grand Prix and the Australian Motorcycle Grand Prix (MotoGP) - the AGPC asked more than 600 final-year business students to think big and devise innovative strategies to attract more international visitors to these sell-out spectacles. The top three performing teams were flown down to Melbourne to pitch their solutions directly to AGPC’s C-Suite and stakeholders from Tourism Victoria.

Read about the experience

Watch video

Kickstart your career

'At OMD I help my clients navigate the ever-changing and cluttered media landscape. I use media strategy to recommend specific media channels that will help support my clients’ business objectives. QUT gave me the fundamental skills to kickstart my career as well as the practical skills to shine in the business graduate saturated market. QUT’s career development programs, internships and mentorship programs definitely gave me an edge over the rest.'

Eunice Ablola

Career success

Harry McKeon
Brand partnerships manager at TikTok
Bachelor of Business (Advertising and Marketing) graduate

Read about Harry's career journey

Real-world experience

Alison Costello
Managing Director at OMD Australia, Bachelor of Business (Marketing and Advertising)/Bachelor of Creative Industries graduate

Read about Alison's career journey

Real-world learning with the Australian Grand Prix Corporation

Read about the experience

Watch video

Kickstart your career

Eunice Ablola

Overseas experience

‘As a lead strategist and copywriter at Soap Creative, I help clients craft innovative and effective solutions. QUT lecturers helped me to develop contacts within the advertising industry and they supported my participation in award shows. QUT even sent me to Shanghai to participate in a global advertising conference and let me intern in Singapore as part of my course.’

Brendan Graham

Real graduate

'I completed a major in advertising, and am now the Vice President of Communications at Horizon Media in New York. I knew that I wanted to work internationally, but I was also looking for a business career that was creative and fun. Because the QUT lecturers have experience in the advertising industry, my course gave me the knowledge I needed to get a head start in a career in advertising.'

Kaya Lobaczewski

In this course you will

Combine creativity and analytical thinking to develop impactful advertising strategies that connect with customers and solve client problems.
Develop digital competencies and in-demand transferable skills in copywriting, research, effective communication, problem solving, teamwork, networking.
Gain expertise in advertising, digital skills, copywriting, media planning, advertising management, planning and developing campaigns.
Learn firsthand from award-winning academics and advertising professionals working in the field.
Build your professional network with networking events, work integrated learning opportunities, guest lecturers and student conferences.

In this course you will

Combine creativity and analytical thinking to develop impactful advertising strategies that connect with customers and solve client problems.
Develop digital competencies and in-demand transferable skills in copywriting, research, effective communication, problem solving, teamwork, networking.
Gain expertise in advertising, digital skills, copywriting, media planning, advertising management, planning and developing campaigns.
Learn firsthand from award-winning academics and advertising professionals working in the field.
Build your professional network with networking events, work integrated learning opportunities, guest lecturers and student conferences.

Explore this course

What to expect

Advertising is everywhere you turn, whether you're browsing social media, using search engines like Google, streaming your favourite shows, driving past billboards, or even tuning into podcasts. Advertising promotes products and services, generates awareness, attracts customers, boosts sales, and have the capability of creating a lasting impact. If you possess a creative spirit, an analytical mind, a desire to harness technology and a flair for out-of-the-box ideas, consider a career in advertising.

In this course, you will develop a comprehensive understanding of the fundamental advertising principles and strategies. You will learn how to optimise the digital environment, navigate widely used platforms, and effectively apply branding and marketing communication techniques. Moreover, you’ll explore the fundamentals of consumer behaviour, market research, and ethical marketing considerations and gain insights into social enterprises from a global perspective. And in your final unit, Capstone Experience, you apply everything you have learned and work together as a team to create an advertising campaign for a real client.

Our course is designed and taught by award-winning academics and industry professionals who actively work in the field. With over 25 years of experience as industry pioneers, QUT is proud to have introduced Australia's first advertising course. Our internationally recognized experts have shaped the advertising landscape, and with their guidance and expertise, you'll gain the knowledge and skills to confidently kickstart your career.

As part of our Work Integrated Learning (WIL) program, you'll also have the opportunity to work on real-world projects, engage with industry professionals and complete professional work placements. Experience can make a big difference when entering the advertising industry, and with the real-world client projects in your advertising units and the assistance of our WIL team, you’ll graduate with a portfolio of valuable, real-world experience to impress any potential employer.

Careers and outcomes

QUT's advertising major offers abundant career possibilities across various sectors. Graduates can explore opportunities in advertising agencies, media organisations, corporate settings, non-profit organisations, government institutions, or even with their own ventures. The possibilities are endless, and with our advertising degree, you can feel confident in pursuing a successful and fulfilling career in the exciting world of advertising.

Possible careers

Account executive
Brand consultant
Copywriter
Creative director
Digital marketing specialist
Media & channel planner
Paid social media lead
Search engine optimisation specialist
Social media manager
Strategic planner

Details and units

Requirements

ATAR/selection rank threshold: 70.00

These thresholds are the lowest adjusted scores to which QUT made an offer in Semester 1, 2025.

Don't have a ATAR/selection rank?

Find out other ways you can apply

Course code: BS05

QTAC code: 413021

CRICOS code: 003491G

Delivery

Online
Gardens Point

Delivery

Gardens Point

Duration: 3 years full-time; 6 years part-time

Duration: 3 years full-time

Entry: February and July

Entry: February, July and November

Deferment: You can defer your offer and postpone the start of your course for one year.

Assumed knowledge

Before you start this course, we assume you have sound knowledge of the subject/s listed below. If you don't have the subject knowledge, you can still apply for the course but we strongly encourage you to undertake bridging studies to gain the knowledge:

English, or Literature, or English and Literature Extension, or English as an Additional Language (Units 3 & 4, C)

More about assumed knowledge

Year 12 early offer scheme

If you're a current Queensland Year 12 student, you may be eligible to receive an offer for this course on the last day of Queensland Year 12, before receiving your ATAR or selection rank.

Find out more about the QUT Year 12 Early Offer Scheme

Helping you to get into your course

If you don't think your ATAR or selection rank is high enough to get into this course, you can guarantee your entry with guaranteed advanced standing by upgrading through one the following programs which you can select as one of your QTAC preferences:

QUT College Diplomas

As a QUT College Diploma in Business, Entrepreneurship (business pathway), or Esports (business pathway) graduate you will automatically receive an offer to start the Bachelor of Business within one week after completion of the diploma. You will also automatically receive up to 1.0 year (96 credit points) credit transfer and be able to complete the degree in 2 years as a full-time student (or equivalent part-time).

Find out more about the QUT College Diploma in Business

Find out more about the QUT College Diploma in Entrepreneurship

Find out more about the QUT College Diploma in Esports

Offer guarantee

If you achieve an ATAR or selection rank of 70.00 or higher (including any adjustments) and satisfy all other admission requirements, you are guaranteed an offer for this course.

VET guarantee

If you have completed an AQF certificate IV, diploma or higher, and satisfy all other admission requirements, you are guaranteed an offer for this course.

Advanced standing

If you have prior studies or work experience, you may be eligible for advanced standing (credit). You can apply for advanced standing once you've been accepted to QUT. If you're in your first semester of study, you must apply for advanced standing within 10 days of receiving your offer.

More about advanced standing

Deferment

You can defer your offer and postpone the start of your course for one year.

More about deferring your offer

Adjustments to your ATAR/selection rank

Any adjustments you receive to your ATAR or selection rank will be applied to this course.

Find out if you’re eligible for an adjustment to your ATAR or selection rank

Offers we made to school leavers in Semester 1, 2024

The figures listed in the tables below reflect the offers that were made to recent ATAR students. The entry thresholds box at the top of this page shows the lowest adjusted ATAR/selection rank required to receive an offer for all applicants for the most recent January QTAC offer round.

	Excluding adjustments	Including adjustments
Highest ATAR/selection rank to receive an offer	Selection rank 98.40	Selection rank 99.95
Median ATAR/selection rank to receive an offer	Selection rank 81.05	Selection rank 82.95
Lowest ATAR/selection rank to receive an offer	Selection rank 63.30	Selection rank 70.05

You can find out more about your fellow students’ backgrounds with this course’s student profile.

Other admission options

If you are of Aboriginal or Torres Strait Islander descent, you may be eligible for admission through our Centralised Assessment Selection Process (CASP).

Select the country where you completed your studies to see a guide to the grades you need to apply for this course.

If your country or qualification is not listed, you can still apply for this course and we will assess your eligibility.

I completed secondary school in Australia

ATAR/selection rank: 70.00

Offer guarantee

If you completed secondary school in Australia and achieve an ATAR/selection rank of 70.00 or higher (including any adjustments) and satisfy all other admission requirements, you are guaranteed an offer for this course.

VET guarantee

If you have completed an AQF certificate IV, diploma or higher, and satisfy all other admission requirements, you are guaranteed an offer for this course.

Minimum English language requirements

Select the country where you completed your studies to see a guide on meeting QUT’s English language requirements.

Your scores and prior qualifications in English-speaking countries are considered. Approved English-speaking countries are Australia, Canada, England, Ireland, New Zealand, Scotland, United States of America and Wales.

If your country or qualification is not listed, you can still apply for this course and we will assess your eligibility.

We accept English language proficiency scores from the following tests undertaken in a secure test centre. Tests must be taken no more than 2 years prior to the QUT course commencement.

English Test
IELTS Academic / One Skill Retake
Overall	6.5
Listening	6
Reading	6
Writing	6
Speaking	6
Cambridge English Score You must share your results with QUT through the Candidate Results Online website.
Overall	176
Listening	169
Reading	169
Writing	169
Speaking	169
PTE Academic
Overall	58
Listening	50
Reading	50
Writing	50
Speaking	50
TOEFL iBT
Overall	79
Listening	16
Reading	16
Writing	21
Speaking	18

English Test	Overall	Listening	Reading	Writing	Speaking
IELTS Academic / One Skill Retake	6.5	6	6	6	6
Cambridge English Score You must share your results with QUT through the Candidate Results Online website.	176	169	169	169	169
PTE Academic	58	50	50	50	50
TOEFL iBT	79	16	16	21	18

Don't have the English language score you need? We can help!

We offer English language programs to improve your English and help you gain entry to this course.

When you apply for this course, we will recommend which English course you should enrol in.

Applying for this course

Applicants with recent secondary education

Applicants with vocational education and training (VET) study

Applicants with higher education study

Applicants with work and life experience

Find out more if you are an international applicant

Applying for this course

Applicants with recent secondary education

Applicants with vocational education and training (VET) study

Applicants with higher education study

Applicants with work and life experience

Find out more if you are an international applicant

Fees

Your actual fees may vary depending on which units you choose. We review fees annually, and they may be subject to increases.

2026 fees

2026: Fee available from October

2026 fees

2026: Fee available from July

2025 fees

2025: CSP $17,300 per year full-time (96 credit points)

2025 fees

2025: $36,400 per year full-time (96 credit points)

Student services and amenities fees

You may need to pay student services and amenities (SA) fees as part of your course costs.

Find out more about undergraduate course fees

HECS-HELP: loans to help you pay for your course fees

You may not have to pay anything upfront if you're eligible for a HECS-HELP loan.

Find out more about government loans

Scholarships

You can apply for scholarships to help you with study and living costs.

Browse all scholarships

QUT Excellence Scholarship (Academic)

QUT's premier offering for students with outstanding academic achievement.

Scholarship eligibility: Academic performance

Faculty of Business and Law Excellence Scholarship

A scholarship for future undergraduate students who want to study business, property economics or law.

Scholarship eligibility: Academic performance

Laurie Cowled Indigenous Scholarship for Business Students

A scholarship for future and current Indigenous female students enrolled in undergraduate or postgraduate studies in business.

Scholarship eligibility: Indigenous Australian; Struggling financially; Women

Applications

Equity scholarships scheme

A scholarship for low-income students studying in any faculty.

Scholarship eligibility: Struggling financially

QUT Elite Sport Scholarship

QUT's premier offering for students with outstanding sporting achievement.

Scholarship eligibility: Sporting excellence

Applications

International Merit Scholarship

A high achievement scholarship for future international undergraduate and postgraduate students.

Scholarship eligibility: Academic performance

QUT Budding Entrepreneur Scholarship

A scholarship for innovative individuals who are engaged in their passion for entrepreneurial action.

Scholarship eligibility

Applications

QUT Real World International Scholarship

A scholarship to cover tuition fees, with eligibility based on your prior academic achievements.

Scholarship eligibility: Academic performance

You may also be eligible for

Centrelink payments

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