A foundation for success

'I chose to study a Bachelor of Business (Marketing) at QUT because of its practical, hands-on approach—it was the perfect foundation for my career ambitions. What I didn’t expect was just how broad and valuable that foundation would be. From business law to logistics, my degree covered areas beyond marketing that I now rely on every day. As co-founder of Ultra Violette, I lead our legal and supply chain teams, constantly drawing on the knowledge and skills I gained at QUT. The breadth of my business degree has been instrumental in shaping my career and setting me up for success in running my own business.'

Rebecca Jefferd
Co-Founder of Ultra Violette Skincare, Bachelor of Business (Marketing) graduate

Read about Rebecca's journey to co-founding Ultra Violette

Turn ideas into action

'QUT's real-world learning approach gave me the confidence to turn ideas into action. The hands-on projects and practical case studies taught me how to think critically, adapt quickly and make decisions based on real data and insights. This prepared me for the unpredictable nature of running a business - whether it's launching new products, managing a team, or responding to market changes. It wasn't just about learning theory; it was about applying it in meaningful, results-driven ways.'

Kate Williams
Founder and director of Nodo, Bachelor of Business (Marketing) graduate

Read about Kate's journey to starting Nodo

Work integrated learning

'Through the work integrated learning embedded into the Bachelor of Business (Marketing), I’ve had the opportunity to intern at W Brisbane and earn credit towards my degree at the same time. During my internship I engaged in a range of marketing activities which allowed me to apply my theoretical knowledge from my studies in a practical, real-world context.'

Hannah Buxton
Bachelor of Business (Marketing) graduate

Read about Hannah's experience

Unlimited opportunities

'My QUT journey started in Year 12 when I completed the START QUT program. After high school, I pursued a Bachelor of Business (Marketing) at QUT. I was a Corporate Partners in Excellence Scholar, where I received a $42,000 scholarship and two 15-week internships with Coca Cola and Bank of Queensland, I completed a semester exchange in Copenhagen, and competed in International Case Competitions in New Zealand, Thailand, Canada and Portugal. Now I’m the director of Operations and Sustainability at FRANKIE4, based in Seattle, where I lead global planning, buying, sustainability, and US operations.'

Izzie Kalaja
Director of Operations and Sustainability at FRANKIE4
Bachelor of Business (Marketing) graduate

Read about Izzie's career so far

Career success

'QUT’s real-world perspective laid the foundation for my career, equipping me with the skills and knowledge to thrive. Before I’d even graduated, I secured my first job at Brisbane's top agency. After working in a couple of Brisbane agencies, I realised my dream of moving overseas, first to an agency in San Francisco where I got to work on a global campaign with Xbox, Lucasfilm, EA and Respawn Entertainment for the Jedi: Fallen Order release. From there, I landed my current role as brand partnerships manager at TikTok in New York City where I still work with Xbox, and other partners such as Microsoft and LinkedIn, to help them drive campaign excellence on the platform.'

Harry McKeon
Brand partnerships manager at TikTok
Bachelor of Business (Advertising and Marketing) graduate

Read about Harry's career journey

Real-world experience

'QUT’s real world positioning is not simply a tagline but something the university delivers on. Their industry mentorship program kick-started my career by connecting me with a senior media professional. This contact led to my first opportunity in the industry as a media assistant at an agency I had dreamt of working at after seeing their building nearly every day when travelling between the Gardens Point and Kelvin Grove campuses.'

Alison Costello
Managing Director at OMD Australia, Bachelor of Business (Marketing and Advertising)/Bachelor of Creative Industries graduate

Read about Alison's career journey

Real-world learning

'My lecturers and tutors at QUT were brilliant at tying in real-world examples to the content they were teaching. They would often refer to their professional experiences in the industry and provide tangible examples of how the theory we were learning in class worked in the real world and was applied in their careers. As a student, you’re often not yet exposed to these things, so having these real-life examples made the content more relatable and helped us comprehend it better.'

Kaylah McDougall
Bachelor of Business (Marketing) graduate

Expertise from industry

'The teaching staff at QUT were brilliant. They not only went above and beyond in answering questions and offering support, but they also brought their real-world experience and knowledge to the classroom. Having worked in the industry themselves, they were able to provide current and relatable examples of the content they were teaching. There was never a dull moment, and their passion for marketing was inspiring.'

Harrison Orchard
Bachelor of Business (Marketing) graduate
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A foundation for success

'I chose to study a Bachelor of Business (Marketing) at QUT because of its practical, hands-on approach—it was the perfect foundation for my career ambitions. What I didn’t expect was just how broad and valuable that foundation would be. From business law to logistics, my degree covered areas beyond marketing that I now rely on every day. As co-founder of Ultra Violette, I lead our legal and supply chain teams, constantly drawing on the knowledge and skills I gained at QUT. The breadth of my business degree has been instrumental in shaping my career and setting me up for success in running my own business.'

Rebecca Jefferd
Co-Founder of Ultra Violette Skincare, Bachelor of Business (Marketing) graduate

Read about Rebecca's journey to co-founding Ultra Violette

Turn ideas into action

'QUT's real-world learning approach gave me the confidence to turn ideas into action. The hands-on projects and practical case studies taught me how to think critically, adapt quickly and make decisions based on real data and insights. This prepared me for the unpredictable nature of running a business - whether it's launching new products, managing a team, or responding to market changes. It wasn't just about learning theory; it was about applying it in meaningful, results-driven ways.'

Kate Williams
Founder and director of Nodo, Bachelor of Business (Marketing) graduate

Read about Kate's journey to starting Nodo

Work integrated learning

'Through the work integrated learning embedded into the Bachelor of Business (Marketing), I’ve had the opportunity to intern at W Brisbane and earn credit towards my degree at the same time. During my internship I engaged in a range of marketing activities which allowed me to apply my theoretical knowledge from my studies in a practical, real-world context.'

Hannah Buxton
Bachelor of Business (Marketing) graduate

Read about Hannah's experience

Unlimited opportunities

'My QUT journey started in Year 12 when I completed the START QUT program. After high school, I pursued a Bachelor of Business (Marketing) at QUT. I was a Corporate Partners in Excellence Scholar, where I received a $42,000 scholarship and two 15-week internships with Coca Cola and Bank of Queensland, I completed a semester exchange in Copenhagen, and competed in International Case Competitions in New Zealand, Thailand, Canada and Portugal. Now I’m the director of Operations and Sustainability at FRANKIE4, based in Seattle, where I lead global planning, buying, sustainability, and US operations.'

Izzie Kalaja
Director of Operations and Sustainability at FRANKIE4
Bachelor of Business (Marketing) graduate

Read about Izzie's career so far


Career success

'QUT’s real-world perspective laid the foundation for my career, equipping me with the skills and knowledge to thrive. Before I’d even graduated, I secured my first job at Brisbane's top agency. After working in a couple of Brisbane agencies, I realised my dream of moving overseas, first to an agency in San Francisco where I got to work on a global campaign with Xbox, Lucasfilm, EA and Respawn Entertainment for the Jedi: Fallen Order release. From there, I landed my current role as brand partnerships manager at TikTok in New York City where I still work with Xbox, and other partners such as Microsoft and LinkedIn, to help them drive campaign excellence on the platform.'

Harry McKeon
Brand partnerships manager at TikTok
Bachelor of Business (Advertising and Marketing) graduate

Read about Harry's career journey

Real-world experience

'QUT’s real world positioning is not simply a tagline but something the university delivers on. Their industry mentorship program kick-started my career by connecting me with a senior media professional. This contact led to my first opportunity in the industry as a media assistant at an agency I had dreamt of working at after seeing their building nearly every day when travelling between the Gardens Point and Kelvin Grove campuses.'

Alison Costello
Managing Director at OMD Australia, Bachelor of Business (Marketing and Advertising)/Bachelor of Creative Industries graduate

Read about Alison's career journey

Real-world learning

'My lecturers and tutors at QUT were brilliant at tying in real-world examples to the content they were teaching. They would often refer to their professional experiences in the industry and provide tangible examples of how the theory we were learning in class worked in the real world and was applied in their careers. As a student, you’re often not yet exposed to these things, so having these real-life examples made the content more relatable and helped us comprehend it better.'

Kaylah McDougall
Bachelor of Business (Marketing) graduate

Expertise from industry

'The teaching staff at QUT were brilliant. They not only went above and beyond in answering questions and offering support, but they also brought their real-world experience and knowledge to the classroom. Having worked in the industry themselves, they were able to provide current and relatable examples of the content they were teaching. There was never a dull moment, and their passion for marketing was inspiring.'

Harrison Orchard
Bachelor of Business (Marketing) graduate

Tailor your studies

'One aspect of my course that I particularly enjoy is the range of elective options offered. These electives allow students to tailor their studies according to their desired professional environment. I opted for a course on Entertainment Marketing in a Digital World, aligning with my interest in the influence of social media on the marketing industry. I found this elective incredibly valuable and foresee its applicability in my future endeavours.'

Mila Pancheva, Bulgaria
Bachelor of Business (Marketing) student

Double your opportunities

'I thoroughly enjoyed the practical components of my double degree, which involved developing marketing campaigns and software solutions for Queensland businesses. Along with the opportunity to expand my technical and business skill sets, these experiences taught me the value of stakeholder management and the importance of utilising my soft skills to build rapport with business partners. I still implement the lessons I've learnt through these experiences within my career.'

Karthik Gounder
Bachelor of Business (Marketing)/Bachelor of Information Technology (Computer Science)

Real-world learning

'My lecturers and tutors at QUT were brilliant at tying in real-world examples to the content they were teaching. They would often refer to their professional experiences in the industry and provide tangible examples of how the theory we were learning in class worked in the real world and was applied in their careers. As a student, you’re often not yet exposed to these things, so having these real-life examples made the content more relatable and helped us comprehend it better.'

Kaylah McDougall
Bachelor of Business (Marketing) graduate

Passion for marketing

‘QUT made me realise what my passion was and at the same time prepared me to work in this industry. The lecturers and tutors have a real passion for what they do and the subjects they work on. There is plenty of theory I learnt at QUT that I later used at Nestle in presentations to major Australian retailers.’

Joel Dauber

Be inspired, learn and grow

'My advice to other students would be not to be afraid and to take the opportunity to try new things and meet new people. Your time at QUT is a chance to shape both your experience and your future, so make the most of it. QUT is very welcoming, and there’s lots of support; you will not be alone.'

Hoang Thuc Uyen (Lucie) Ngyuen, Vietnam
Bachelor of Business (Marketing) student

Read more about Lucie's QUT journey

In this course you will

  • Learn how to craft and execute effective traditional and digital marketing campaigns that captivate your audience, increase brand awareness, and achieve your marketing goals.
  • Develop digital competencies and in-demand transferable skills in strategic thinking and planning, verbal and written communication, data analysis and interpretation, and project management.
  • Gain expertise in a wide range of consumer behaviour concepts, models, and marketing trends.
  • Kickstart your marketing career with professional work placements at top marketing organisations and graduate with a prestigious network of industry connections that will open doors to endless opportunities in your field.

In this course you will

  • Learn how to craft and execute effective traditional and digital marketing campaigns that captivate your audience, increase brand awareness, and achieve your marketing goals.
  • Develop digital competencies and in-demand transferable skills in strategic thinking and planning, verbal and written communication, data analysis and interpretation, and project management.
  • Gain expertise in a wide range of consumer behaviour concepts, models, and marketing trends.
  • Kickstart your marketing career with professional work placements at top marketing organisations and graduate with a prestigious network of industry connections that will open doors to endless opportunities in your field.

Explore this course

What to expect

Great marketing campaigns create demand, generate value and drive business growth. Successful companies like Google, Apple and Coca-Cola all have one thing in common—a great marketing strategy. To stay in front of competitors and the minds of customers, they rely heavily on data-driven, strategic marketing initiatives.

In this course, you will learn how to create successful traditional and digital marketing campaigns to drive engagement, build brand recognition and achieve your marketing goals.

From old-school channels like newspapers, radio, and television to newer channels like podcasting, social media, and blogs, QUT's marketing major will show you how to navigate the traditional landscape and optimise the digital environment.

You’ll also learn the latest marketing tools, strategies, and technologies. These include search engine optimisation (SEO), search engine marketing (SEM), customer relationship management (CRM), brand storytelling, social media marketing, consumer behaviour, and integrated communications.

Throughout this course, you'll have the opportunity to engage with leading industry professionals inside and outside the classroom.

Real-world learning is embedded in this course, and from your very first semester, you will meet and be taught by award-winning academics working in industry and prominent marketing professionals who guest lecture often in our units.

As part of our Work Integrated Learning (WIL) program, you'll also have the opportunity to complete professional work placements in consultancies, corporate settings, government, and community groups. This will allow you to build on what you've studied in class while also helping you develop the transferable skills and essential work experience, you’ll need to enter the workforce confidently.

Careers and outcomes

Careers and outcomes

QUT’s marketing major delivers transferable skills that graduates can apply across a range of industries and organisations. There is growing employer demand for marketing graduates that are digital natives, who are versed in data analytics, and who are creative and critical thinkers.

Marketing graduates work in a variety of fields. The following list shows some of the most common career paths.

Possible careers

  • Campaign manager
  • Chief marketing officer (CMO)
  • Content marketing manager
  • Digital marketing manager
  • Government officer
  • Marketing analytics manager
  • Marketing director
  • Product/ brand manager
  • Social media manager

Details and units

Requirements

ATAR/selection rank threshold
70.00

These thresholds are the lowest adjusted scores to which QUT made an offer in Semester 1, 2025.

Don't have a ATAR/selection rank?

Find out other ways you can apply

Course code
BS05
QTAC code
413021
CRICOS code
003491G
Delivery
  • Online
  • Gardens Point
Delivery
  • Gardens Point
Duration
3 years full-time
6 years part-time
Duration
3 years full-time
Entry
February and July
Entry
February, July and November
Deferment

You can defer your offer and postpone the start of your course for one year.

Assumed knowledge

Before you start this course, we assume you have sound knowledge of the subject/s listed below. If you don't have the subject knowledge, you can still apply for the course but we strongly encourage you to undertake bridging studies to gain the knowledge:

  • English, or Literature, or English and Literature Extension, or English as an Additional Language (Units 3 & 4, C)
  • General Mathematics, or Mathematical Methods, or Specialist Mathematics (Units 3 & 4, C)

More about assumed knowledge

Year 12 early offer scheme

If you're a current Queensland Year 12 student, you may be eligible to receive an offer for this course on the last day of Queensland Year 12, before receiving your ATAR or selection rank.

Find out more about the QUT Year 12 Early Offer Scheme

Helping you to get into your course

If you don't think your ATAR or selection rank is high enough to get into this course, you can guarantee your entry with guaranteed advanced standing by upgrading through one the following programs which you can select as one of your QTAC preferences:

QUT College Diplomas

As a QUT College Diploma in Business, Entrepreneurship (business pathway), or Esports (business pathway) graduate you will automatically receive an offer to start the Bachelor of Business within one week after completion of the diploma. You will also automatically receive up to 1.0 year (96 credit points) credit transfer and be able to complete the degree in 2 years as a full-time student (or equivalent part-time).

Find out more about the QUT College Diploma in Business

Find out more about the QUT College Diploma in Entrepreneurship

Find out more about the QUT College Diploma in Esports

 

Offer guarantee

If you achieve an ATAR or selection rank of 70.00 or higher (including any adjustments) and satisfy all other admission requirements, you are guaranteed an offer for this course.

VET guarantee

If you have completed an AQF certificate IV, diploma or higher, and satisfy all other admission requirements, you are guaranteed an offer for this course.

Advanced standing

If you have prior studies or work experience, you may be eligible for advanced standing (credit). You can apply for advanced standing once you've been accepted to QUT. If you're in your first semester of study, you must apply for advanced standing within 10 days of receiving your offer.

More about advanced standing

Deferment

You can defer your offer and postpone the start of your course for one year.

More about deferring your offer

Adjustments to your ATAR/selection rank

Any adjustments you receive to your ATAR or selection rank will be applied to this course.

Find out if you’re eligible for an adjustment to your ATAR or selection rank

Offers we made to school leavers in Semester 1, 2024

The figures listed in the tables below reflect the offers that were made to recent ATAR students. The entry thresholds box at the top of this page shows the lowest adjusted ATAR/selection rank required to receive an offer for all applicants for the most recent January QTAC offer round.

Excluding adjustments Including adjustments
Highest ATAR/selection rank
to receive an offer
Selection rank 98.40
Selection rank 99.95
Median ATAR/selection rank
to receive an offer
Selection rank 81.05
Selection rank 82.95
Lowest ATAR/selection rank
to receive an offer
Selection rank 63.30
Selection rank 70.05

You can find out more about your fellow students’ backgrounds with this course’s student profile.

Other admission options

If you are of Aboriginal or Torres Strait Islander descent, you may be eligible for admission through our Centralised Assessment Selection Process (CASP).

I completed my studies outside of Australia

Select the country where you completed your studies to see a guide to the grades you need to apply for this course.

If your country or qualification is not listed, you can still apply for this course and we will assess your eligibility.

Assumed knowledge
  • General Mathematics, or Mathematical Methods, or Specialist Mathematics (Units 3 & 4, C)

I completed secondary school in Australia

Assumed knowledge
  • General Mathematics, or Mathematical Methods, or Specialist Mathematics (Units 3 & 4, C)

More about assumed knowledge

ATAR/selection rank
70.00
Offer guarantee

If you completed secondary school in Australia and achieve an ATAR/selection rank of 70.00 or higher (including any adjustments) and satisfy all other admission requirements, you are guaranteed an offer for this course.

VET guarantee

If you have completed an AQF certificate IV, diploma or higher, and satisfy all other admission requirements, you are guaranteed an offer for this course.

Minimum English language requirements

Select the country where you completed your studies to see a guide on meeting QUT’s English language requirements.

Your scores and prior qualifications in English-speaking countries are considered. Approved English-speaking countries are Australia, Canada, England, Ireland, New Zealand, Scotland, United States of America and Wales.

If your country or qualification is not listed, you can still apply for this course and we will assess your eligibility.

We accept English language proficiency scores from the following tests undertaken in a secure test centre. Tests must be taken no more than 2 years prior to the QUT course commencement.

English Test
IELTS Academic / One Skill Retake
Overall 6.5
Listening 6
Reading 6
Writing 6
Speaking 6
Cambridge English Score
You must share your results with QUT through the Candidate Results Online website.
Overall 176
Listening 169
Reading 169
Writing 169
Speaking 169
PTE Academic
Overall 58
Listening 50
Reading 50
Writing 50
Speaking 50
TOEFL iBT
Overall 79
Listening 16
Reading 16
Writing 21
Speaking 18
English Test Overall Listening Reading Writing Speaking
IELTS Academic / One Skill Retake 6.5 6 6 6 6
Cambridge English Score
You must share your results with QUT through the Candidate Results Online website. 		176 169 169 169 169
PTE Academic 58 50 50 50 50
TOEFL iBT 79 16 16 21 18

We offer English language programs to improve your English and help you gain entry to this course.

When you apply for this course, we will recommend which English course you should enrol in.

Applying for this course

Applicants with recent secondary education

Applicants with vocational education and training (VET) study

Applicants with higher education study

Applicants with work and life experience

Find out more if you are an international applicant

Applying for this course

Applicants with recent secondary education

Applicants with vocational education and training (VET) study

Applicants with higher education study

Applicants with work and life experience

Find out more if you are an international applicant

Fees

Your actual fees may vary depending on which units you choose. We review fees annually, and they may be subject to increases.

2026 fees

2026: Fee available from October

2026 fees

2026: Fee available from July

2025 fees

2025: CSP $17,300 per year full-time (96 credit points)

2025 fees

2025: $36,400 per year full-time (96 credit points)

Student services and amenities fees

You may need to pay student services and amenities (SA) fees as part of your course costs.

Find out more about undergraduate course fees

HECS-HELP: loans to help you pay for your course fees

You may not have to pay anything upfront if you're eligible for a HECS-HELP loan.

Find out more about government loans

Scholarships

You can apply for scholarships to help you with study and living costs.

Browse all scholarships

Corporate Partners in Excellence (CPIE) Scholarship - commencing students

A scholarship for future undergraduate students in business, seeking a competitive edge to launch their career.

Scholarship eligibility
Academic performance

QUT Excellence Scholarship (Academic)

QUT's premier offering for students with outstanding academic achievement.

Scholarship eligibility
Academic performance

Faculty of Business and Law Excellence Scholarship

A scholarship for future undergraduate students who want to study business, property economics or law.

Scholarship eligibility
Academic performance

Laurie Cowled Indigenous Scholarship for Business Students

A scholarship for future and current Indigenous female students enrolled in undergraduate or postgraduate studies in business.

Scholarship eligibility
Indigenous Australian; Struggling financially; Women
Applications
Open Monday 3 February 2025
Close Sunday 23 March 2025

Equity scholarships scheme

A scholarship for low-income students studying in any faculty.

Scholarship eligibility
Struggling financially

QUT Elite Sport Scholarship

QUT's premier offering for students with outstanding sporting achievement.

Scholarship eligibility
Sporting excellence
Applications
Open Sunday 28 July 2024
Close Monday 13 January 2025

International Merit Scholarship

A high achievement scholarship for future international undergraduate and postgraduate students.

Scholarship eligibility
Academic performance

QUT Budding Entrepreneur Scholarship

A scholarship for innovative individuals who are engaged in their passion for entrepreneurial action.

Scholarship eligibility
Applications
Open Sunday 28 July 2024
Close Friday 10 January 2025

QUT Real World International Scholarship

A scholarship to cover tuition fees, with eligibility based on your prior academic achievements.

Scholarship eligibility
Academic performance

You may also be eligible for

Centrelink payments

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