CCQ204 Audience Analytics

[object Object] {"attributes":{"LEW3FAC":"Late Enrolment - Available for enrolment Week 3 - faculty approval required"},"study-types":[],"availabilities":[{"study-mode":"All","attendance-mode":"Online","location":"Online","campus":"QUT Online","study-period":"Session 1","date-end":"2025-04-10T14:00Z","date-start":"2025-02-02T14:00Z","year":2025}],"broad-study-area":{"name":"Creative industries","foe":100700},"code":"CCQ204","credit-points":12,"fees":[{"dom":"$3,216","year":2025}],"faculty":{"code":480100,"title-short":"Fac CI Ed & Justice","title-full":"Faculty of Creative Industries Education and Social Justice"},"school-discipline":{"code":480600,"title-short":"Communication","title-full":"School of Communication"},"unit-requisites":{"equiv":"CCN204","pre":"(\nCCQ104 or CCN104) and (\nCCQ106 or CCN106) and (\nCCQ107 or CCN107)"},"sams-version":1,"summer":[],"synopsis":"This unit focuses on developing your critical understanding of media audience and the fundamental theoretical frameworks, methods and metrics for identifying and measuring it. Digital technologies have transformed the way communicators engage with and analyse diverse media audiences. The unit will aid you in recognising audiences by means of descriptive and inferential statistics. An applied and critical understanding of audience analytics is crucial for communication professionals. This unit builds upon and deepens the ideas and methods for audience analysis introduced in CCN106 Introduction to Social Media Analytics. The methods and techniques explored in this unit also complement CCN203 Communication Research and Problem Solving.","title-full":"CCQ204 Audience Analytics","title-short":"Audience Analytics","url":{"current":"https://qutvirtual4.qut.edu.au/group/student/enrolment/units/unit?unitCode=CCQ204&year=2025","prospective":"https://www.qut.edu.au/study/unit?unitCode=CCQ204","timetable":"https://qutvirtual3.qut.edu.au/qvpublic/ttab_unit_search_p.process_teach_period_search?p_unit_cd=CCQ204"},"year":2025,"years":[2025]}