AMB209 Designing a Competitive Tourism Strategy

[object Object] {"attributes":{"DGCIF":"Available for cross institutional students - faculty approval required","BSBFAC":"Business UG - Faculty Only Options","LEW3FAC":"Late Enrolment - Available for enrolment Week 3 - faculty approval required","DGSAF":"Study Abroad / Exchange (UG) - faculty approval required","BSBUNI":"Business UG - Uni Wide Units","DGNAF":"Available for Single Unit students (UG) - faculty approval required"},"study-types":["Cross-institutional study","Single-unit study"],"availabilities":[{"study-mode":"All","attendance-mode":"Internal","location":"Gardens Point","campus":"Gardens Point","study-period":"Semester 2","date-end":"2024-11-15T14:00Z","date-start":"2024-07-21T14:00Z","year":2024},{"study-mode":"All","attendance-mode":"Online","location":"Online","campus":"Gardens Point","study-period":"Semester 2","date-end":"2024-11-15T14:00Z","date-start":"2024-07-21T14:00Z","year":2024},{"study-mode":"All","attendance-mode":"Internal","location":"Gardens Point","campus":"Gardens Point","study-period":"Semester 2","date-end":"2025-11-14T14:00Z","date-start":"2025-07-20T14:00Z","year":2025},{"study-mode":"All","attendance-mode":"Online","location":"Online","campus":"Gardens Point","study-period":"Semester 2","date-end":"2025-11-14T14:00Z","date-start":"2025-07-20T14:00Z","year":2025}],"broad-study-area":{"name":"Business","foe":80505},"code":"AMB209","credit-points":12,"fees":[{"csp":"$2,040","csp-pre2021":"$1,597","dom":"$3,024","int":"$4,176","year":2024},{"csp":"$2,124","csp-pre2021":"$1,663","dom":"$3,204","int":"$4,512","year":2025}],"faculty":{"code":450100,"title-short":"Faculty of Bus & Law","title-full":"Faculty of Business and Law"},"school-discipline":{"code":450600,"title-short":"AMPR","title-full":"School of Advertising, Marketing And Public Relations"},"unit-requisites":{"equiv":"AMB351, AMX209","pre":"48 credit points of completed studies"},"sams-version":2,"summer":[],"synopsis":"The success of individual tourism businesses is reliant to some extent on the competitiveness of their destination. This unit explores how a destination marketing organisation (DMO) is formed when a community recognises the need to become organised in destination promotions. Examine opportunities for the DMO and tourism stakeholders to collaborate in the development and implementation of a competitive destination marketing strategy. Learning resources and assessments explore how marketing theories can be applied to tourism marketing practice.  ","title-full":"AMB209 Designing a Competitive Tourism Strategy","title-short":"Designing a Competitive Tourism Strategy","url":{"current":"https://qutvirtual4.qut.edu.au/group/student/enrolment/units/unit?unitCode=AMB209&year=2025","prospective":"https://www.qut.edu.au/study/unit?unitCode=AMB209","timetable":"https://qutvirtual3.qut.edu.au/qvpublic/ttab_unit_search_p.process_teach_period_search?p_unit_cd=AMB209"},"year":2025,"years":[2024,2025]}