AMB306 Designing Consumer Research

[object Object] {"attributes":{"BSBFAC":"Business UG - Faculty Only Options","LEW3FAC":"Late Enrolment - Available for enrolment Week 3 - faculty approval required","DGSAF":"Study Abroad / Exchange (UG) - faculty approval required"},"study-types":[],"availabilities":[],"broad-study-area":{"name":"Business","foe":80505},"code":"AMB306","credit-points":12,"fees":[{"year":2025}],"faculty":{"code":450100,"title-short":"Faculty of Bus & Law","title-full":"Faculty of Business and Law"},"school-discipline":{"code":450600,"title-short":"AMPR","title-full":"School of Advertising, Marketing And Public Relations"},"unit-requisites":{"pre":"AMB200 and \nAMB201"},"sams-version":2,"summer":[],"synopsis":"In our information-driven society, consumers and organisations are increasingly using research to guide their decisions. Consequently, the ability to critically evaluate research evidence and research designs are essential business skills. The unit builds on fundamental theoretical and methodological concepts from earlier marketing units (e.g., AMB200, AMB201) to teach students how to critically evaluate research and develop effective and rigorous research proposals.","title-full":"AMB306 Designing Consumer Research","title-short":"Designing Consumer Research","url":{"current":"https://qutvirtual4.qut.edu.au/group/student/enrolment/units/unit?unitCode=AMB306&year=2025","prospective":"https://www.qut.edu.au/study/unit?unitCode=AMB306","timetable":"https://qutvirtual3.qut.edu.au/qvpublic/ttab_unit_search_p.process_teach_period_search?p_unit_cd=AMB306"},"year":2025,"years":[2025]}