AMB340 Marketing Service Experiences

[object Object] {"attributes":{"DGCIF":"Available for cross institutional students - faculty approval required","BSBFAC":"Business UG - Faculty Only Options","DGSAF":"Study Abroad / Exchange (UG) - faculty approval required","BSBUNI":"Business UG - Uni Wide Units","DGNAF":"Available for Single Unit students (UG) - faculty approval required"},"study-types":["Cross-institutional study","Single-unit study"],"availabilities":[{"study-mode":"All","attendance-mode":"Internal","location":"Gardens Point","campus":"Gardens Point","study-period":"Semester 1","date-end":"2024-06-21T14:00Z","date-start":"2024-02-25T14:00Z","year":2024},{"study-mode":"All","attendance-mode":"Online","location":"Online","campus":"Gardens Point","study-period":"Semester 1","date-end":"2024-06-21T14:00Z","date-start":"2024-02-25T14:00Z","year":2024},{"study-mode":"All","attendance-mode":"Internal","location":"Gardens Point","campus":"Gardens Point","study-period":"Semester 2","date-end":"2024-11-15T14:00Z","date-start":"2024-07-21T14:00Z","year":2024},{"study-mode":"All","attendance-mode":"Online","location":"Online","campus":"Gardens Point","study-period":"Semester 2","date-end":"2024-11-15T14:00Z","date-start":"2024-07-21T14:00Z","year":2024},{"study-mode":"All","attendance-mode":"Internal","location":"Gardens Point","campus":"Gardens Point","study-period":"Semester 1","date-end":"2025-06-20T14:00Z","date-start":"2025-02-23T14:00Z","year":2025},{"study-mode":"All","attendance-mode":"Online","location":"Online","campus":"Gardens Point","study-period":"Semester 1","date-end":"2025-06-20T14:00Z","date-start":"2025-02-23T14:00Z","year":2025},{"study-mode":"All","attendance-mode":"Internal","location":"Gardens Point","campus":"Gardens Point","study-period":"Semester 2","date-end":"2025-11-14T14:00Z","date-start":"2025-07-20T14:00Z","year":2025},{"study-mode":"All","attendance-mode":"Online","location":"Online","campus":"Gardens Point","study-period":"Semester 2","date-end":"2025-11-14T14:00Z","date-start":"2025-07-20T14:00Z","year":2025}],"broad-study-area":{"name":"Business","foe":80505},"code":"AMB340","credit-points":12,"fees":[{"csp":"$2,040","csp-pre2021":"$1,597","dom":"$3,024","int":"$4,176","year":2024},{"csp":"$2,124","csp-pre2021":"$1,663","dom":"$3,204","int":"$4,512","year":2025}],"faculty":{"code":450100,"title-short":"Faculty of Bus & Law","title-full":"Faculty of Business and Law"},"school-discipline":{"code":450600,"title-short":"AMPR","title-full":"School of Advertising, Marketing And Public Relations"},"unit-requisites":{"equiv":"AMX340, CTB340","pre":"(AMB240 or \nAMB140) and \nAMB201"},"sams-version":3,"summer":[],"synopsis":"This unit uses the core characteristics of service experiences as a framework to explore strategies for the marketing of services domestically and internationally. Services marketing is an important growth area and students need to understand how services marketing principles apply to the real world. This will be achieved by examining the application of marketing concepts, models and tools in services using case studies and practical experiences. Service quality management and the pervading influence of technology are critical topics that differentiate this unit within the marketing program.","title-full":"AMB340 Marketing Service Experiences","title-short":"Marketing Service Experiences","url":{"current":"https://qutvirtual4.qut.edu.au/group/student/enrolment/units/unit?unitCode=AMB340&year=2025","prospective":"https://www.qut.edu.au/study/unit?unitCode=AMB340","timetable":"https://qutvirtual3.qut.edu.au/qvpublic/ttab_unit_search_p.process_teach_period_search?p_unit_cd=AMB340"},"year":2025,"years":[2024,2025]}