AMN403 Developing Market Intelligence Skills for Decision Making

[object Object] {"attributes":{"DGSAP":"Study Abroad / Exchange (PG) - no approval required","DGCIF":"Available for cross institutional students - faculty approval required","DGNAC":"Available for Single Unit students (PG) - faculty approval required","BSPAMP":"Business PG - Adv Mktg PR Options","BSPUNI":"Business PG - Uni Wide Units","LEW3FAC":"Late Enrolment - Available for enrolment Week 3 - faculty approval required","BSPFND":"Business PG - Complementary Unit Options","MSPMBA":"Business PG - MBA Only Options","BSPFAC":"Business PG - Faculty Only Options"},"study-types":["Cross-institutional study"],"availabilities":[{"study-mode":"All","attendance-mode":"Internal","location":"Gardens Point","campus":"Gardens Point","study-period":"Semester 1","date-end":"2024-06-21T14:00Z","date-start":"2024-02-25T14:00Z","year":2024},{"study-mode":"All","attendance-mode":"Online","location":"Online","campus":"Gardens Point","study-period":"Semester 1","date-end":"2024-06-21T14:00Z","date-start":"2024-02-25T14:00Z","year":2024},{"study-mode":"All","attendance-mode":"Internal","location":"Gardens Point","campus":"Gardens Point","study-period":"Semester 2","date-end":"2024-11-15T14:00Z","date-start":"2024-07-21T14:00Z","year":2024},{"study-mode":"All","attendance-mode":"Online","location":"Online","campus":"Gardens Point","study-period":"Semester 2","date-end":"2024-11-15T14:00Z","date-start":"2024-07-21T14:00Z","year":2024},{"study-mode":"All","attendance-mode":"Internal","location":"Gardens Point","campus":"Gardens Point","study-period":"Semester 1","date-end":"2025-06-20T14:00Z","date-start":"2025-02-23T14:00Z","year":2025},{"study-mode":"All","attendance-mode":"Online","location":"Online","campus":"Gardens Point","study-period":"Semester 1","date-end":"2025-06-20T14:00Z","date-start":"2025-02-23T14:00Z","year":2025},{"study-mode":"All","attendance-mode":"Internal","location":"Gardens Point","campus":"Gardens Point","study-period":"Semester 2","date-end":"2025-11-14T14:00Z","date-start":"2025-07-20T14:00Z","year":2025},{"study-mode":"All","attendance-mode":"Online","location":"Online","campus":"Gardens Point","study-period":"Semester 2","date-end":"2025-11-14T14:00Z","date-start":"2025-07-20T14:00Z","year":2025}],"broad-study-area":{"name":"Business","foe":80505},"code":"AMN403","credit-points":12,"fees":[{"dom":"$4,092","int":"$4,584","year":2024},{"dom":"$4,416","int":"$4,944","year":2025}],"faculty":{"code":450100,"title-short":"Faculty of Bus & Law","title-full":"Faculty of Business and Law"},"school-discipline":{"code":450600,"title-short":"AMPR","title-full":"School of Advertising, Marketing And Public Relations"},"unit-requisites":{"anti":"MIN413","equiv":"AMX403"},"sams-version":2,"summer":[],"synopsis":"Examine how market research is used to enhance management decision making. The key to an organisation achieving business goals necessitates being more effective than competitors in creating, communicating and delivering value to customers. This means market decisions must be made with stakeholders in mind. Therefore managers are reliant on information about customers, non-customers, competitors and the operating environment. Learn how to develop a research design that would enable data collection and analysis to address real world management decision problems.","title-full":"AMN403 Developing Market Intelligence Skills for Decision Making","title-short":"Developing Market Intelligence Skills for Decision Making","url":{"current":"https://qutvirtual4.qut.edu.au/group/student/enrolment/units/unit?unitCode=AMN403&year=2025","prospective":"https://www.qut.edu.au/study/unit?unitCode=AMN403","timetable":"https://qutvirtual3.qut.edu.au/qvpublic/ttab_unit_search_p.process_teach_period_search?p_unit_cd=AMN403"},"year":2025,"years":[2024,2025]}