AMN420 Manage Advertising

[object Object] {"attributes":{"DGSAP":"Study Abroad / Exchange (PG) - no approval required","DGCIF":"Available for cross institutional students - faculty approval required","DGNAC":"Available for Single Unit students (PG) - faculty approval required","BSPAMP":"Business PG - Adv Mktg PR Options","BSPUNI":"Business PG - Uni Wide Units","KKPFAC":"Creative Industries PG - Faculty Only Options","LEW3FAC":"Late Enrolment - Available for enrolment Week 3 - faculty approval required","BSPFND":"Business PG - Complementary Unit Options","MSPMBA":"Business PG - MBA Only Options","BSPFAC":"Business PG - Faculty Only Options"},"study-types":["Cross-institutional study"],"availabilities":[{"study-mode":"All","attendance-mode":"Online","location":"Online","campus":"Gardens Point","study-period":"Semester 1","date-end":"2024-06-21T14:00Z","date-start":"2024-02-25T14:00Z","year":2024},{"study-mode":"All","attendance-mode":"Internal","location":"Gardens Point","campus":"Gardens Point","study-period":"Semester 1","date-end":"2024-06-21T14:00Z","date-start":"2024-02-25T14:00Z","year":2024},{"study-mode":"All","attendance-mode":"Online","location":"Online","campus":"Gardens Point","study-period":"Semester 2","date-end":"2024-11-15T14:00Z","date-start":"2024-07-21T14:00Z","year":2024},{"study-mode":"All","attendance-mode":"Internal","location":"Gardens Point","campus":"Gardens Point","study-period":"Semester 2","date-end":"2024-11-15T14:00Z","date-start":"2024-07-21T14:00Z","year":2024},{"study-mode":"All","attendance-mode":"Internal","location":"Gardens Point","campus":"Gardens Point","study-period":"Semester 1","date-end":"2025-06-20T14:00Z","date-start":"2025-02-23T14:00Z","year":2025},{"study-mode":"All","attendance-mode":"Online","location":"Online","campus":"Gardens Point","study-period":"Semester 1","date-end":"2025-06-20T14:00Z","date-start":"2025-02-23T14:00Z","year":2025}],"broad-study-area":{"name":"Business","foe":80507},"code":"AMN420","credit-points":12,"fees":[{"dom":"$4,092","int":"$4,584","year":2024},{"dom":"$4,416","int":"$4,944","year":2025}],"faculty":{"code":450100,"title-short":"Faculty of Bus & Law","title-full":"Faculty of Business and Law"},"school-discipline":{"code":450600,"title-short":"AMPR","title-full":"School of Advertising, Marketing And Public Relations"},"unit-requisites":{"anti":"CON417","equiv":"AMX420"},"sams-version":3,"summer":[],"synopsis":"This unit is an important introduction to the management of successful advertising campaigns. Unless the advertising is based on research, well planned and has a strong strategic focus, the campaign will not be successful - regardless of how good the creative is or how effective the media is planned. Therefore, advertising management is the keystone of successful advertising. This makes this unit of vital importance to all who study advertising or marketing communication.","title-full":"AMN420 Manage Advertising","title-short":"Manage Advertising","url":{"current":"https://qutvirtual4.qut.edu.au/group/student/enrolment/units/unit?unitCode=AMN420&year=2025","prospective":"https://www.qut.edu.au/study/unit?unitCode=AMN420","timetable":"https://qutvirtual3.qut.edu.au/qvpublic/ttab_unit_search_p.process_teach_period_search?p_unit_cd=AMN420"},"year":2025,"years":[2024,2025]}