Unit information
- Unit code
- AMN423
- Faculty
- Faculty of Business and Law
- School/Discipline
- School of Advertising, Marketing And Public Relations
- Study area
- Business
- Credit points
- 12
Dates and locations
Teaching period | Dates | Locations |
---|---|---|
Semester 2, 2024 | 22 July 2024 - 16 November 2024 |
Gardens Point Gardens Point (Online) |
Semester 2, 2025 | 21 July 2025 - 15 November 2025 |
Gardens Point Gardens Point (Online) |
Fees
The pre-2021 commonwealth supported place (CSP) contribution amount only applies to students enrolled in a course prior to 2021. To learn more, visit our Understanding your fees page
- 2025: $2,124
- Pre-2021 commonwealth supported place (CSP) student contribution amount
- 2025: $1,663
- Domestic fee-paying student fee
- 2024: $4,092
- 2025: $4,416
- International student fee (excluding study abroad students)
- 2024: $4,584
- 2025: $4,944
Guide to fees
Previous study requirements
- Anti-requisites
- CON419
- Equivalents
- AMX423
Guide to previous study requirements
Apply
Single-unit study
You can apply to study this unit for personal or professional development.
Apply now for single-unit studyCross-institutional study
You can apply to study this unit for credit towards a course at another university.
Apply now for cross-institutional studyStudy abroad and exchange
This unit is available as part of our study abroad and exchange programs.
Find out more about our study abroad and exchange programs
[object Object]
{"attributes":{"DGSAP":"Study Abroad / Exchange (PG) - no approval required","DGCIF":"Available for cross institutional students - faculty approval required","DGNAC":"Available for Single Unit students (PG) - faculty approval required","BSPAMP":"Business PG - Adv Mktg PR Options","BSPUNI":"Business PG - Uni Wide Units","LEW3FAC":"Late Enrolment - Available for enrolment Week 3 - faculty approval required","BSPFND":"Business PG - Complementary Unit Options","MSPMBA":"Business PG - MBA Only Options","BSPFAC":"Business PG - Faculty Only Options"},"study-types":["Cross-institutional study"],"availabilities":[{"study-mode":"All","attendance-mode":"Online","location":"Online","campus":"Gardens Point","study-period":"Semester 2","date-end":"2024-11-15T14:00Z","date-start":"2024-07-21T14:00Z","year":2024},{"study-mode":"All","attendance-mode":"Internal","location":"Gardens Point","campus":"Gardens Point","study-period":"Semester 2","date-end":"2024-11-15T14:00Z","date-start":"2024-07-21T14:00Z","year":2024},{"study-mode":"All","attendance-mode":"Internal","location":"Gardens Point","campus":"Gardens Point","study-period":"Semester 2","date-end":"2025-11-14T14:00Z","date-start":"2025-07-20T14:00Z","year":2025},{"study-mode":"All","attendance-mode":"Online","location":"Online","campus":"Gardens Point","study-period":"Semester 2","date-end":"2025-11-14T14:00Z","date-start":"2025-07-20T14:00Z","year":2025}],"broad-study-area":{"name":"Business","foe":80507},"code":"AMN423","credit-points":12,"fees":[{"dom":"$4,092","int":"$4,584","year":2024},{"csp":"$2,124","csp-pre2021":"$1,663","dom":"$4,416","int":"$4,944","year":2025}],"faculty":{"code":450100,"title-short":"Faculty of Bus & Law","title-full":"Faculty of Business and Law"},"school-discipline":{"code":450600,"title-short":"AMPR","title-full":"School of Advertising, Marketing And Public Relations"},"unit-requisites":{"anti":"CON419","equiv":"AMX423"},"sams-version":1,"summer":[],"synopsis":"This unit explores theory and practice of advertising message planning and creation for print, broadcast and digital media. Insight and strategy underpin creative and provides direction for ideation and the benchmark for evaluation. Therefore, an examination of insight, strategy, ideation and execution is essential to effective and creative advertising.","title-full":"AMN423 Strategies for Creative Advertising","title-short":"Strategies for Creative Advertising","url":{"current":"https://qutvirtual4.qut.edu.au/group/student/enrolment/units/unit?unitCode=AMN423&year=2025","prospective":"https://www.qut.edu.au/study/unit?unitCode=AMN423","timetable":"https://qutvirtual3.qut.edu.au/qvpublic/ttab_unit_search_p.process_teach_period_search?p_unit_cd=AMN423"},"year":2025,"years":[2024,2025]}
Unit outlines
Loading unit outlines...
Offer of some units is subject to viability, and information in these Unit Outlines is subject to change prior to commencement of the teaching period.