AMN426 Content Creation and Management

[object Object] {"attributes":{"BSPAMP":"Business PG - Adv Mktg PR Options","BSPUNI":"Business PG - Uni Wide Units","LEW4FAC":"Late Enrolment - Available for enrolment Week 4 - faculty approval required","BSPFND":"Business PG - Complementary Unit Options","BSPFAC":"Business PG - Faculty Only Options"},"study-types":[],"availabilities":[{"study-mode":"All","attendance-mode":"Internal","location":"Gardens Point","campus":"Gardens Point","study-period":"Semester 1","date-end":"2025-06-20T14:00Z","date-start":"2025-02-23T14:00Z","year":2025},{"study-mode":"All","attendance-mode":"Online","location":"Online","campus":"Gardens Point","study-period":"Semester 1","date-end":"2025-06-20T14:00Z","date-start":"2025-02-23T14:00Z","year":2025}],"broad-study-area":{"name":"Business","foe":80507},"code":"AMN426","credit-points":12,"fees":[{"csp":"$2,124","csp-pre2021":"$1,663","dom":"$4,416","int":"$4,944","year":2025}],"faculty":{"code":450100,"title-short":"Faculty of Bus & Law","title-full":"Faculty of Business and Law"},"school-discipline":{"code":450600,"title-short":"AMPR","title-full":"School of Advertising, Marketing And Public Relations"},"unit-requisites":{"pre":"24 credit points of completed Postgraduate study"},"sams-version":1,"summer":[],"synopsis":"Content creation is an essential part of advertising, marketing and any communication strategy. Creating new, valuable, up-to-date content increases organic search traffic and improves brand positioning in search engine results. Further, high-quality content establishes the authority of a brand, builds relationships with consumers and ignites social sharing. Therefore, being able to produce content that is strategic, relevant and engaging is an important and employable skill in agencies and in organisations. This unit introduces students to principles and skills for creating content and managing online communities, and deepens students' understanding of data-informed decision making.","title-full":"AMN426 Content Creation and Management","title-short":"Content Creation and Management","url":{"current":"https://qutvirtual4.qut.edu.au/group/student/enrolment/units/unit?unitCode=AMN426&year=2025","prospective":"https://www.qut.edu.au/study/unit?unitCode=AMN426","timetable":"https://qutvirtual3.qut.edu.au/qvpublic/ttab_unit_search_p.process_teach_period_search?p_unit_cd=AMN426"},"year":2025,"years":[2025]}