AMN445 Meaningful Marketing: Value Creation and Customer Engagement

[object Object] {"attributes":{"DGCIF":"Available for cross institutional students - faculty approval required","DGNAC":"Available for Single Unit students (PG) - faculty approval required","BSPAMP":"Business PG - Adv Mktg PR Options","LEW3NA":"Late Enrolment - Not available for enrolment Week 3","DGSAC":"Study Abroad / Exchange (PG) - faculty approval required","MSPMBA":"Business PG - MBA Only Options","BSPFAC":"Business PG - Faculty Only Options"},"study-types":["Cross-institutional study"],"availabilities":[{"study-mode":"All","attendance-mode":"Online","location":"Online","campus":"Gardens Point","study-period":"Semester 1","date-end":"2024-06-21T14:00Z","date-start":"2024-02-25T14:00Z","year":2024},{"study-mode":"All","attendance-mode":"Internal","location":"Gardens Point","campus":"Gardens Point","study-period":"Semester 1","date-end":"2024-06-21T14:00Z","date-start":"2024-02-25T14:00Z","year":2024},{"study-mode":"All","attendance-mode":"Online","location":"Online","campus":"Gardens Point","study-period":"Semester 2","date-end":"2024-11-15T14:00Z","date-start":"2024-07-21T14:00Z","year":2024},{"study-mode":"All","attendance-mode":"Internal","location":"Gardens Point","campus":"Gardens Point","study-period":"Semester 2","date-end":"2024-11-15T14:00Z","date-start":"2024-07-21T14:00Z","year":2024},{"study-mode":"All","attendance-mode":"Internal","location":"Gardens Point","campus":"Gardens Point","study-period":"Semester 1","date-end":"2025-06-20T14:00Z","date-start":"2025-02-23T14:00Z","year":2025},{"study-mode":"All","attendance-mode":"Online","location":"Online","campus":"Gardens Point","study-period":"Semester 1","date-end":"2025-06-20T14:00Z","date-start":"2025-02-23T14:00Z","year":2025},{"study-mode":"All","attendance-mode":"Internal","location":"Gardens Point","campus":"Gardens Point","study-period":"Semester 2","date-end":"2025-11-14T14:00Z","date-start":"2025-07-20T14:00Z","year":2025},{"study-mode":"All","attendance-mode":"Online","location":"Online","campus":"Gardens Point","study-period":"Semester 2","date-end":"2025-11-14T14:00Z","date-start":"2025-07-20T14:00Z","year":2025}],"broad-study-area":{"name":"Business","foe":80505},"code":"AMN445","credit-points":12,"fees":[{"dom":"$4,092","int":"$4,584","year":2024},{"dom":"$4,416","int":"$4,944","year":2025}],"faculty":{"code":450100,"title-short":"Faculty of Bus & Law","title-full":"Faculty of Business and Law"},"school-discipline":{"code":450600,"title-short":"AMPR","title-full":"School of Advertising, Marketing And Public Relations"},"unit-requisites":{"anti":"AMN442, AMX442, MIN425","equiv":"AMX445"},"sams-version":2,"summer":[],"synopsis":"This unit provides an introduction to basic concepts, principles and activities of customer-driven marketing at post-graduate level. Some of the principal topics include value-based marketing, strategic marketing planning, consumer behaviour, segmenting and targeting markets, and marketing mix decisions. The overall objective of this unit is to provide each student with a working knowledge of the marketing function, its strategic importance for value creation, its relationship to other internal and external functions, its role in business plans, and its execution.","title-full":"AMN445 Meaningful Marketing: Value Creation and Customer Engagement","title-short":"Meaningful Marketing: Value Creation and Customer Engagement","url":{"current":"https://qutvirtual4.qut.edu.au/group/student/enrolment/units/unit?unitCode=AMN445&year=2025","prospective":"https://www.qut.edu.au/study/unit?unitCode=AMN445","timetable":"https://qutvirtual3.qut.edu.au/qvpublic/ttab_unit_search_p.process_teach_period_search?p_unit_cd=AMN445"},"year":2025,"years":[2024,2025]}