AMN446 Brand Analytics

[object Object] {"attributes":{"BSPAMP":"Business PG - Adv Mktg PR Options","LEW4FAC":"Late Enrolment - Available for enrolment Week 4 - faculty approval required","DGSAC":"Study Abroad / Exchange (PG) - faculty approval required","BSPFAC":"Business PG - Faculty Only Options"},"study-types":[],"availabilities":[{"study-mode":"All","attendance-mode":"Internal","location":"Gardens Point","campus":"Gardens Point","study-period":"Semester 1","date-end":"2025-06-20T14:00Z","date-start":"2025-02-23T14:00Z","year":2025},{"study-mode":"All","attendance-mode":"Online","location":"Online","campus":"Gardens Point","study-period":"Semester 1","date-end":"2025-06-20T14:00Z","date-start":"2025-02-23T14:00Z","year":2025}],"broad-study-area":{"name":"Business","foe":80505},"code":"AMN446","credit-points":12,"fees":[{"dom":"$4,416","int":"$4,944","year":2025}],"faculty":{"code":450100,"title-short":"Faculty of Bus & Law","title-full":"Faculty of Business and Law"},"school-discipline":{"code":450600,"title-short":"AMPR","title-full":"School of Advertising, Marketing And Public Relations"},"unit-requisites":{},"sams-version":1,"summer":[],"synopsis":"Brands are critical assets to firms due to their ability to establish and sustain relationships with their consumers. Consequently, understanding the effects brands have on consumers is critical to future brand managers, market analysts and entrepreneurs across virtually all industries and types of organisations. This unit introduces students to the practical analytic skills needed to engage in consumer-focused brand management.","title-full":"AMN446 Brand Analytics","title-short":"Brand Analytics","url":{"current":"https://qutvirtual4.qut.edu.au/group/student/enrolment/units/unit?unitCode=AMN446&year=2025","prospective":"https://www.qut.edu.au/study/unit?unitCode=AMN446","timetable":"https://qutvirtual3.qut.edu.au/qvpublic/ttab_unit_search_p.process_teach_period_search?p_unit_cd=AMN446"},"year":2025,"years":[2025]}