AMN449 Marketing Revolutionary Social Change

[object Object] {"attributes":{"DGSAP":"Study Abroad / Exchange (PG) - no approval required","DGCIF":"Available for cross institutional students - faculty approval required","DGNAC":"Available for Single Unit students (PG) - faculty approval required","BSPUNI":"Business PG - Uni Wide Units","LEW3FAC":"Late Enrolment - Available for enrolment Week 3 - faculty approval required"},"study-types":["Cross-institutional study"],"availabilities":[{"study-mode":"All","attendance-mode":"Online","location":"Online","campus":"Gardens Point","study-period":"Semester 2","date-end":"2024-11-15T14:00Z","date-start":"2024-07-21T14:00Z","year":2024},{"study-mode":"All","attendance-mode":"Internal","location":"Gardens Point","campus":"Gardens Point","study-period":"Semester 2","date-end":"2024-11-15T14:00Z","date-start":"2024-07-21T14:00Z","year":2024},{"study-mode":"All","attendance-mode":"Internal","location":"Gardens Point","campus":"Gardens Point","study-period":"Semester 2","date-end":"2025-11-14T14:00Z","date-start":"2025-07-20T14:00Z","year":2025},{"study-mode":"All","attendance-mode":"Online","location":"Online","campus":"Gardens Point","study-period":"Semester 2","date-end":"2025-11-14T14:00Z","date-start":"2025-07-20T14:00Z","year":2025}],"broad-study-area":{"name":"Business","foe":80505},"code":"AMN449","credit-points":12,"fees":[{"dom":"$4,092","int":"$4,584","year":2024},{"dom":"$4,416","int":"$4,944","year":2025}],"faculty":{"code":450100,"title-short":"Faculty of Bus & Law","title-full":"Faculty of Business and Law"},"school-discipline":{"code":450600,"title-short":"AMPR","title-full":"School of Advertising, Marketing And Public Relations"},"unit-requisites":{"anti":"AMN447"},"sams-version":2,"summer":[],"synopsis":"In this unit, you will learn how marketing can be used to bring about revolutionary social change to tackle social problems such as climate change, racism, obesity, and gender inequality. The unit focuses on social marketing - a strategic approach utilising marketing concepts alongside approaches to influence behaviours, practices and social outcomes that benefit individuals and communities for the greater social good. The unit advances the principles, concepts, theory and application of social marketing, explaining how strategic, critical, and systems thinking, the use of theory and research insight, the application of segmentation, designing and planning, and the social marketing intervention mix, and creating value, can all be used to bring behaviour & social change & help solve social problems. You will explore and critically analyse real world social problems and develop innovative and creative solutions using social marketing frameworks.","title-full":"AMN449 Marketing Revolutionary Social Change","title-short":"Marketing Revolutionary Social Change","url":{"current":"https://qutvirtual4.qut.edu.au/group/student/enrolment/units/unit?unitCode=AMN449&year=2025","prospective":"https://www.qut.edu.au/study/unit?unitCode=AMN449","timetable":"https://qutvirtual3.qut.edu.au/qvpublic/ttab_unit_search_p.process_teach_period_search?p_unit_cd=AMN449"},"year":2025,"years":[2024,2025]}