CCB307 Digital Advertising and Public Relations Capstone

[object Object] {"attributes":{"DGNAA":"Available for Single Unit students (UG) - no approval required","DGCIA":"Available for cross institutional students - no approval required","LEW3FAC":"Late Enrolment - Available for enrolment Week 3 - faculty approval required","DGSAA":"Study Abroad / Exchange (UG) - no approval required"},"study-types":["Single-unit study","Cross-institutional study"],"availabilities":[{"study-mode":"All","attendance-mode":"Internal","location":"Kelvin Grove","campus":"Kelvin Grove","study-period":"Semester 2","date-end":"2025-11-14T14:00Z","date-start":"2025-07-20T14:00Z","year":2025}],"broad-study-area":{"name":"Creative industries","foe":100799},"code":"CCB307","credit-points":12,"fees":[{"year":2025}],"faculty":{"code":480100,"title-short":"Fac CI Ed & Justice","title-full":"Faculty of Creative Industries Education and Social Justice"},"school-discipline":{"code":480630,"title-short":"Prof Communication","title-full":"Professional Communication"},"unit-requisites":{"pre":"168cp of completed study (in current course)"},"sams-version":1,"summer":[],"synopsis":"This capstone unit prepares work-ready graduates by developing students’ adaptive capabilities to thrive in the ever-changing professions of advertising and public relations. It integrates prior knowledge of advertising and/or public relations theories, research, industry trends, and skills of contemporary professional practices required in a convergent digital media and communication world. Through classwork, independent study, and engagement with real-world projects, students develop an understanding of the local and international relevance of their chosen studies, with opportunities to produce a range of communication outcomes as applied and engagement projects that works to advance employability. This unit offers an opportunity for students to attempt the kind of work they admire in industry, in the process creating a communication portfolio and an issue-based strategy plan that reflects the cumulative learning from their degree and mastery of their chosen discipline/major.","title-full":"CCB307 Digital Advertising and Public Relations Capstone","title-short":"Digital Advertising and Public Relations Capstone","url":{"current":"https://qutvirtual4.qut.edu.au/group/student/enrolment/units/unit?unitCode=CCB307&year=2025","prospective":"https://www.qut.edu.au/study/unit?unitCode=CCB307","timetable":"https://qutvirtual3.qut.edu.au/qvpublic/ttab_unit_search_p.process_teach_period_search?p_unit_cd=CCB307"},"year":2025,"years":[2025]}