CWB204 Persuasive Communication

[object Object] {"attributes":{"DGNAA":"Available for Single Unit students (UG) - no approval required","KKBUNI":"Creative Industries UG - Uni Wide Units","DGCIA":"Available for cross institutional students - no approval required","LEW3FAC":"Late Enrolment - Available for enrolment Week 3 - faculty approval required","DGSAA":"Study Abroad / Exchange (UG) - no approval required"},"study-types":["Single-unit study","Cross-institutional study"],"availabilities":[{"study-mode":"All","attendance-mode":"Internal","location":"Kelvin Grove","campus":"Kelvin Grove","study-period":"Semester 1","date-end":"2025-06-20T14:00Z","date-start":"2025-02-23T14:00Z","year":2025},{"study-mode":"All","attendance-mode":"Online","location":"Online","campus":"Kelvin Grove","study-period":"Semester 1","date-end":"2025-06-20T14:00Z","date-start":"2025-02-23T14:00Z","year":2025}],"broad-study-area":{"name":"Creative industries","foe":100705},"code":"CWB204","credit-points":12,"fees":[{"csp":"$2,124","csp-pre2021":"$996","dom":"$4,356","int":"$4,668","year":2025}],"faculty":{"code":480100,"title-short":"Fac CI Ed & Justice","title-full":"Faculty of Creative Industries Education and Social Justice"},"school-discipline":{"code":480630,"title-short":"Prof Communication","title-full":"Professional Communication"},"unit-requisites":{},"sams-version":1,"summer":[],"synopsis":"This unit provides rhetorical tools, strategies, techniques, and practices of analysis related to strategic communication in professional and workplace contexts. It teaches methods of persuasive communication which allows practitioners to create and understand influential messages. Examples of rhetoric in action are taken from technical, political, and business communication as well as other fields such as creative industries. As a professional communication practitioner, you should be able to understand the principles of persuasion, use the vocabulary of persuasion and evaluate the efficacy of different persuasive strategies. You will be given opportunities to create sophisticated communication artefacts that inform, persuade and instruct depending on the specifics of audience and context.","title-full":"CWB204 Persuasive Communication","title-short":"Persuasive Communication","url":{"current":"https://qutvirtual4.qut.edu.au/group/student/enrolment/units/unit?unitCode=CWB204&year=2025","prospective":"https://www.qut.edu.au/study/unit?unitCode=CWB204","timetable":"https://qutvirtual3.qut.edu.au/qvpublic/ttab_unit_search_p.process_teach_period_search?p_unit_cd=CWB204"},"year":2025,"years":[2025]}