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I want more infoHighlights
- Graduate with deep knowledge and experience in your chosen business major, equipping you as a professional in your chosen discipline.
- Develop business skills and be able to think creatively and critically, communicate professionally, make ethical business decisions and work in a global context.
- Combine creativity with strategic thinking to design effective campaigns.
- The School of Communication places emphasis on fundamental communication skills, social media management and digital analytics in the study of digital advertising.
Highlights
- Graduate with deep knowledge and experience in your chosen business major, equipping you as a professional in your chosen discipline.
- Develop business skills and be able to think creatively and critically, communicate professionally, make ethical business decisions and work in a global context.
- Combine creativity with strategic thinking to design effective campaigns.
- The School of Communication places emphasis on fundamental communication skills, social media management and digital analytics in the study of digital advertising.
Explore this course
Bachelor of Business
Our business degrees are uniquely designed to inspire you to realise your full potential, to think entrepreneurially, and to ethically and sustainably shape the future of business.
Develop business skills and be able to think creatively and critically, communicate professionally, make ethical business decisions and work in a global context.
Graduate with deep knowledge and experience in your chosen major, equipping you as a professional in your chosen discipline. You can study accounting, advertising, economics, finance, financial planning, human resource management, international business, management, marketing, or public relations.
Graduates of the business and communication double degree can find careers as media or entertainment producers, public relations consultants or international business specialists.
Bachelor of Communication (Digital Advertising)
Digital platforms have revolutionised advertising. There is more ability to create content tailor-made for certain demographics, facilitate ever-higher engagement with consumers, and improve measurement techniques. Brands need someone who understands how to optimise impactful messages for digital environments.
This major combines creativity, strategic thinking, and problem solving to teach you how to leverage consumer insights, design effective campaigns, and measure results. There is a particular emphasis through the School of Communication on fundamental communication skills, social media management, and digital analytics.
After entering the Bachelor of Business/Bachelor of Communication, you'll start by studying a range of fundamental skills that blend cutting-edge technologies with proven communication techniques you can take into any industry. Later in your double degree, you'll be able to choose the major that best suits your dream career
Careers and outcomes
Forge a career in media, marketing, public relations or research.
Possible careers
- Accountant
- Advertising professional
- Digital advertising strategist
- Economist
- Financial advisor/analyst
- Human resource manager
- International business specialist
- Journalist
- Manager
- Marketing officer/manager
- Public relations officer/consultant
In order to complete this course, you must complete a total of 384 credit points comprising 180 credit points from the Bachelor of Business, 180 credit points from the Bachelor of Communication, and 24 credit points of QUT You. You will undertake both degree components concurrently.
Business component: You must complete the 84 credit point Business core units together with a 96 credit point Business major. You will choose a major from Accounting, Advertising, Behavioural Economics, Economics, Entrepreneurship and Innovation, Finance, Financial Planning, Human Resource Management, International Business, Management, Marketing or Public Relations.
Communication component:
- Six core units - 72 credit points
- A Communication major - 96 credit points
- One Communication Unit Option - 12 credit points
QUT You: 24 credit points
In order to complete this course, you must complete a total of 384 credit points comprising 180 credit points from the Bachelor of Business, 180 credit points from the Bachelor of Communication, and 24 credit points of QUT You. You will undertake both degree components concurrently.
Business component: You must complete the 84 credit point Business core units together with a 96 credit point Business major. You will choose a major from Accounting, Advertising, Behavioural Economics, Economics, Entrepreneurship and Innovation, Finance, Financial Planning, Human Resource Management, International Business, Management, Marketing or Public Relations.
Communication component:
- Six core units - 72 credit points
- A Communication major - 96 credit points
- One Communication Unit Option - 12 credit points
QUT You: 24 credit points
- ATAR/selection rank threshold
- 70.00
These thresholds are the lowest adjusted scores to which QUT made an offer in Semester 1, 2024.
Don't have a ATAR/selection rank?
- Course code
- ID05
- QTAC code
- 409662
- CRICOS code
- 096579G
-
- Gardens Point
- Kelvin Grove
-
- Gardens Point
- Kelvin Grove
- 4 years full-time
- 4 years full-time
- February and July
- February and July
Assumed knowledge
Before you start this course, we assume you have sound knowledge of the subject/s listed below. If you don't have the subject knowledge, you can still apply for the course but we strongly encourage you to undertake bridging studies to gain the knowledge:
- English, or Literature, or English and Literature Extension, or English as an Additional Language (Units 3 & 4, C)
And for Accountancy, Behavioural Economics, Finance, Financial Planning, Economics, and Marketing majors: General Mathematics, or Mathematical Methods, or Specialist Mathematics (Units 3 & 4, C).
Year 12 early offer scheme
If you're a current Queensland Year 12 student, you may be eligible to receive an offer for this course on the last day of Queensland Year 12, before receiving your ATAR or selection rank.
Offer guarantee
If you achieve an ATAR or selection rank of 70.00 or higher (including any adjustments) and satisfy all other admission requirements, you are guaranteed an offer for this course.
VET guarantee
If you have completed an AQF certificate IV, diploma or higher, and satisfy all other admission requirements, you are guaranteed an offer for this course.
Advanced standing
If you have prior studies or work experience, you may be eligible for advanced standing (credit). You can apply for advanced standing once you've been accepted to QUT. If you're in your first semester of study, you must apply for advanced standing within 10 days of receiving your offer.
Deferment
You can defer your offer and postpone the start of your course for one year.
More about deferring your offer
Adjustments to your ATAR/selection rank
Any adjustments you receive to your ATAR or selection rank will be applied to this course.
Find out if you’re eligible for an adjustment to your ATAR or selection rank
Offers we made to school leavers in Semester 1, 2024
The figures listed in the tables below reflect the offers that were made to recent ATAR students. The entry thresholds box at the top of this page shows the lowest adjusted ATAR/selection rank required to receive an offer for all applicants for the most recent January QTAC offer round.
| Excluding adjustments | Including adjustments | |
|---|---|---|
| Highest ATAR/selection rank to receive an offer |
Selection rank
96.00
|
Selection rank
99.95
|
| Median ATAR/selection rank to receive an offer |
Selection rank
80.00
|
Selection rank
86.00
|
| Lowest ATAR/selection rank to receive an offer |
Selection rank
67.70
|
Selection rank
70.10
|
You can find out more about your fellow students’ backgrounds with this course’s student profile.
Other admission options
If you are of Aboriginal or Torres Strait Islander descent, you may be eligible for admission through our Centralised Assessment Selection Process (CASP).
I completed my studies outside of Australia
Select the country where you completed your studies to see a guide to the grades you need to apply for this course.
If your country or qualification is not listed, you can still apply for this course and we will assess your eligibility.
I completed secondary school in Australia
- ATAR/selection rank
- 70.00
Offer guarantee
If you completed secondary school in Australia and achieve an ATAR/selection rank of 70.00 or higher (including any adjustments) and satisfy all other admission requirements, you are guaranteed an offer for this course.
VET guarantee
If you have completed an AQF certificate IV, diploma or higher, and satisfy all other admission requirements, you are guaranteed an offer for this course.
Minimum English language requirements
Select the country where you completed your studies to see a guide on meeting QUT’s English language requirements.
Your scores and prior qualifications in English-speaking countries are considered. Approved English-speaking countries are Australia, Canada, England, Ireland, New Zealand, Scotland, United States of America and Wales.
If your country or qualification is not listed, you can still apply for this course and we will assess your eligibility.
We accept English language proficiency scores from the following tests undertaken in a secure test centre. Tests must be taken no more than 2 years prior to the QUT course commencement.
| English Test | Overall | Listening | Reading | Writing | Speaking |
|---|---|---|---|---|---|
| IELTS Academic / IELTS One Skills Retake | 6.5 | 6 | 6 | 6 | 6 |
|
Cambridge English Score
You must share your results with QUT through the Candidate Results Online website. |
176 | 169 | 169 | 169 | 169 |
| PTE Academic | 58 | 50 | 50 | 50 | 50 |
| TOEFL iBT / Paper | 79 | 16 | 16 | 21 | 18 |
Don't have the English language score you need? We can help!
We offer English language programs to improve your English and help you gain entry to this course.
When you apply for this course, we will recommend which English course you should enrol in.
Your actual fees may vary depending on which units you choose. We review fees annually, and they may be subject to increases.
2025 fees
2025: CSP $17,000 per year full-time (96 credit points)
2025 fees
2025: $36,700 per year full-time (96 credit points)
2024 fees
2024: CSP $16,100 per year full-time (96 credit points)
2024 fees
2024: $34,000 per year full-time (96 credit points)
Student services and amenities fees
You may need to pay student services and amenities (SA) fees as part of your course costs.
HECS-HELP: loans to help you pay for your course fees
You may not have to pay anything upfront if you're eligible for a HECS-HELP loan.
You can apply for scholarships to help you with study and living costs.
Corporate Partners in Excellence (CPIE) Scholarship - commencing students
A scholarship for future undergraduate students in business, seeking a competitive edge to launch their career.
- Scholarship eligibility
- Academic performance
Faculty of Business and Law Excellence Scholarship
A scholarship for future undergraduate students who want to study business, property economics or law.
- Scholarship eligibility
- Academic performance
Laurie Cowled Indigenous Scholarship for Business Students
A scholarship for future and current Indigenous female students enrolled in undergraduate or postgraduate studies in business.
- Scholarship eligibility
- Indigenous Australian; Struggling financially; Women
QUT Real World International Scholarship
A scholarship to cover tuition fees, with eligibility based on your prior academic achievements.
- Scholarship eligibility
- Academic performance
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