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I want more infoReal-world experience
'QUT’s real world positioning is not simply a tagline but something the university delivers on. Their industry mentorship program kick-started my career by connecting me with a senior media professional. This contact led to my first opportunity in the industry as a media assistant at an agency I had dreamt of working at after seeing their building nearly every day when travelling between the Gardens Point and Kelvin Grove campuses.'
Managing Director at OMD Australia, Bachelor of Business (Marketing and Advertising)/Bachelor of Creative Industries graduate
Real-world learning
'My lecturers and tutors at QUT were brilliant at tying in real-world examples to the content they were teaching. They would often refer to their professional experiences in the industry and provide tangible examples of how the theory we were learning in class worked in the real world and was applied in their careers. As a student, you’re often not yet exposed to these things, so having these real-life examples made the content more relatable and helped us comprehend it better.'
Bachelor of Business (Marketing) graduate
Expertise from industry
'The teaching staff at QUT were brilliant. They not only went above and beyond in answering questions and offering support, but they also brought their real-world experience and knowledge to the classroom. Having worked in the industry themselves, they were able to provide current and relatable examples of the content they were teaching. There was never a dull moment, and their passion for marketing was inspiring.'
Bachelor of Business (Marketing) graduate
Practical learning
'QUT's focus on practical learning is unparalleled. During my degree I solved real world problems for clients, both inside and outside the classroom. I designed branded products for subjects such as QUTopia, and travelled to six countries to study and to compete in business competitions.'
Bachelor of Business (Marketing) graduate
Double your opportunities
'I thoroughly enjoyed the practical components of my double degree, which involved developing marketing campaigns and software solutions for Queensland businesses. Along with the opportunity to expand my technical and business skill sets, these experiences taught me the value of stakeholder management and the importance of utilising my soft skills to build rapport with business partners. I still implement the lessons I've learnt through these experiences within my career.'
Bachelor of Business (Marketing)/Bachelor of Information Technology (Computer Science)
Tailor your studies
'One aspect of my course that I particularly enjoy is the range of elective options offered. These electives allow students to tailor their studies according to their desired professional environment. I opted for a course on Entertainment Marketing in a Digital World, aligning with my interest in the influence of social media on the marketing industry. I found this elective incredibly valuable and foresee its applicability in my future endeavours.'
Bachelor of Business (Marketing) student
Double your opportunities
'I thoroughly enjoyed the practical components of my double degree, which involved developing marketing campaigns and software solutions for Queensland businesses. Along with the opportunity to expand my technical and business skill sets, these experiences taught me the value of stakeholder management and the importance of utilising my soft skills to build rapport with business partners. I still implement the lessons I've learnt through these experiences within my career.'
Bachelor of Business (Marketing)/Bachelor of Information Technology (Computer Science)
Real-world learning
'My lecturers and tutors at QUT were brilliant at tying in real-world examples to the content they were teaching. They would often refer to their professional experiences in the industry and provide tangible examples of how the theory we were learning in class worked in the real world and was applied in their careers. As a student, you’re often not yet exposed to these things, so having these real-life examples made the content more relatable and helped us comprehend it better.'
Bachelor of Business (Marketing) graduate
Passion for marketing
‘QUT made me realise what my passion was and at the same time prepared me to work in this industry. The lecturers and tutors have a real passion for what they do and the subjects they work on. There is plenty of theory I learnt at QUT that I later used at Nestle in presentations to major Australian retailers.’
Be inspired, learn and grow
'My advice to other students would be not to be afraid and to take the opportunity to try new things and meet new people. Your time at QUT is a chance to shape both your experience and your future, so make the most of it. QUT is very welcoming, and there’s lots of support; you will not be alone.'
Bachelor of Business (Marketing) student
In this course you will
- Learn how to craft and execute effective traditional and digital marketing campaigns that captivate your audience, increase brand awareness, and achieve your marketing goals.
- Develop digital competencies and in-demand transferable skills in strategic thinking and planning, verbal and written communication, data analysis and interpretation, and project management.
- Gain expertise in a wide range of consumer behaviour concepts, models, and marketing trends.
- Kickstart your marketing career with professional work placements at top marketing organisations and graduate with a prestigious network of industry connections that will open doors to endless opportunities in your field.
In this course you will
- Learn how to craft and execute effective traditional and digital marketing campaigns that captivate your audience, increase brand awareness, and achieve your marketing goals.
- Develop digital competencies and in-demand transferable skills in strategic thinking and planning, verbal and written communication, data analysis and interpretation, and project management.
- Gain expertise in a wide range of consumer behaviour concepts, models, and marketing trends.
- Kickstart your marketing career with professional work placements at top marketing organisations and graduate with a prestigious network of industry connections that will open doors to endless opportunities in your field.
Explore this course
Great marketing campaigns create demand, generate value and drive business growth. Successful companies like Google, Apple and Coca-Cola all have one thing in common—a great marketing strategy. To stay in front of competitors and the minds of customers, they rely heavily on data-driven, strategic marketing initiatives.
In this course, you will learn how to create successful traditional and digital marketing campaigns to drive engagement, build brand recognition and achieve your marketing goals.
From old-school channels like newspapers, radio, and television to newer channels like podcasting, social media, and blogs, QUT's marketing major will show you how to navigate the traditional landscape and optimise the digital environment.
You’ll also learn the latest marketing tools, strategies, and technologies. These include search engine optimisation (SEO), search engine marketing (SEM), customer relationship management (CRM), brand storytelling, social media marketing, consumer behaviour, and integrated communications.
Throughout this course, you'll have the opportunity to engage with leading industry professionals inside and outside the classroom.
Real-world learning is embedded in this course, and from your very first semester, you will meet and be taught by award-winning academics working in industry and prominent marketing professionals who guest lecture often in our units.
As part of our Work Integrated Learning (WIL) program, you'll also have the opportunity to complete professional work placements in consultancies, corporate settings, government, and community groups. This will allow you to build on what you've studied in class while also helping you develop the transferable skills and essential work experience, you’ll need to enter the workforce confidently.
Careers and outcomes
QUT’s marketing major delivers transferable skills that graduates can apply across a range of industries and organisations. There is growing employer demand for marketing graduates that are digital natives, who are versed in data analytics, and who are creative and critical thinkers.
Marketing graduates work in a variety of fields. The following list shows some of the most common career paths.
Possible careers
- Campaign manager
- Chief marketing officer (cmo)
- Content marketing manager
- Digital marketing manager
- Government officer
- Marketing analytics manager
- Marketing director
- Product/ brand manager
- Social media manager
- ATAR/selection rank threshold
- 70.00
These thresholds are the lowest adjusted scores to which QUT made an offer in Semester 1, 2024.
Don't have a ATAR/selection rank?
- Course code
- BS05
- QTAC code
- 413021
- CRICOS code
- 003491G
-
- Online
- Gardens Point
-
- Gardens Point
- 3 years full-time
- 6 years part-time
- 3 years full-time
- February and July
- February, July and November
Assumed knowledge
Before you start this course, we assume you have sound knowledge of the subject/s listed below. If you don't have the subject knowledge, you can still apply for the course but we strongly encourage you to undertake bridging studies to gain the knowledge:
- English, or Literature, or English and Literature Extension, or English as an Additional Language (Units 3 & 4, C)
- General Mathematics, or Mathematical Methods, or Specialist Mathematics (Units 3 & 4, C)
Year 12 early offer scheme
If you're a current Queensland Year 12 student, you may be eligible to receive an offer for this course on the last day of Queensland Year 12, before receiving your ATAR or selection rank.
Find out more about the QUT Year 12 Early Offer Scheme
Helping you to get into your course
If you don't think your ATAR or selection rank is high enough to get into this course, you can guarantee your entry with guaranteed advanced standing by upgrading through one the following programs which you can select as one of your QTAC preferences:
QUT College Diplomas
As a QUT College Diploma in Business, Entrepreneurship (business pathway), or Esports (business pathway) graduate you will automatically receive an offer to start the Bachelor of Business within one week after completion of the diploma. You will also automatically receive up to 1.0 year (96 credit points) credit transfer and be able to complete the degree in 2 years as a full-time student (or equivalent part-time).
Find out more about the QUT College Diploma in Business
Find out more about the QUT College Diploma in Entrepreneurship
Offer guarantee
If you achieve an ATAR or selection rank of 70.00 or higher (including any adjustments) and satisfy all other admission requirements, you are guaranteed an offer for this course.
VET guarantee
If you have completed an AQF certificate IV, diploma or higher, and satisfy all other admission requirements, you are guaranteed an offer for this course.
Advanced standing
If you have prior studies or work experience, you may be eligible for advanced standing (credit). You can apply for advanced standing once you've been accepted to QUT. If you're in your first semester of study, you must apply for advanced standing within 10 days of receiving your offer.
Deferment
You can defer your offer and postpone the start of your course for one year.
More about deferring your offer
Adjustments to your ATAR/selection rank
Any adjustments you receive to your ATAR or selection rank will be applied to this course.
Find out if you’re eligible for an adjustment to your ATAR or selection rank
Offers we made to school leavers in Semester 1, 2024
The figures listed in the tables below reflect the offers that were made to recent ATAR students. The entry thresholds box at the top of this page shows the lowest adjusted ATAR/selection rank required to receive an offer for all applicants for the most recent January QTAC offer round.
| Excluding adjustments | Including adjustments | |
|---|---|---|
| Highest ATAR/selection rank to receive an offer |
Selection rank
98.40
|
Selection rank
99.95
|
| Median ATAR/selection rank to receive an offer |
Selection rank
81.05
|
Selection rank
82.95
|
| Lowest ATAR/selection rank to receive an offer |
Selection rank
63.30
|
Selection rank
70.05
|
You can find out more about your fellow students’ backgrounds with this course’s student profile.
Other admission options
If you are of Aboriginal or Torres Strait Islander descent, you may be eligible for admission through our Centralised Assessment Selection Process (CASP).
I completed my studies outside of Australia
Select the country where you completed your studies to see a guide to the grades you need to apply for this course.
If your country or qualification is not listed, you can still apply for this course and we will assess your eligibility.
Assumed knowledge
- General Mathematics, or Mathematical Methods, or Specialist Mathematics (Units 3 & 4, C)
You must have achieved this study at a level comparable to Australian Year 12 or in recognised post-secondary studies.
I completed secondary school in Australia
Assumed knowledge
Before you start this course we assume you have sound knowledge in these areas:
- General Mathematics, or Mathematical Methods, or Specialist Mathematics (Units 3 & 4, C)
- ATAR/selection rank
- 70.00
Offer guarantee
If you completed secondary school in Australia and achieve an ATAR/selection rank of 70.00 or higher (including any adjustments) and satisfy all other admission requirements, you are guaranteed an offer for this course.
VET guarantee
If you have completed an AQF certificate IV, diploma or higher, and satisfy all other admission requirements, you are guaranteed an offer for this course.
Minimum English language requirements
Select the country where you completed your studies to see a guide on meeting QUT’s English language requirements.
Your scores and prior qualifications in English-speaking countries are considered. Approved English-speaking countries are Australia, Canada, England, Ireland, New Zealand, Scotland, United States of America and Wales.
If your country or qualification is not listed, you can still apply for this course and we will assess your eligibility.
We accept English language proficiency scores from the following tests undertaken in a secure test centre. Tests must be taken no more than 2 years prior to the QUT course commencement.
| English Test | Overall | Listening | Reading | Writing | Speaking |
|---|---|---|---|---|---|
| IELTS Academic / IELTS One Skills Retake | 6.5 | 6 | 6 | 6 | 6 |
|
Cambridge English Score
You must share your results with QUT through the Candidate Results Online website. |
176 | 169 | 169 | 169 | 169 |
| PTE Academic | 58 | 50 | 50 | 50 | 50 |
| TOEFL iBT / Paper | 79 | 16 | 16 | 21 | 18 |
Don't have the English language score you need? We can help!
We offer English language programs to improve your English and help you gain entry to this course.
When you apply for this course, we will recommend which English course you should enrol in.
Your actual fees may vary depending on which units you choose. We review fees annually, and they may be subject to increases.
2025 fees
2025: CSP $17,300 per year full-time (96 credit points)
2025 fees
2025: $35,800 per year full-time (96 credit points)
2024 fees
2024: CSP $16,300 per year full-time (96 credit points)
2024 fees
2024: $33,700 per year full-time (96 credit points)
Student services and amenities fees
You may need to pay student services and amenities (SA) fees as part of your course costs.
HECS-HELP: loans to help you pay for your course fees
You may not have to pay anything upfront if you're eligible for a HECS-HELP loan.
You can apply for scholarships to help you with study and living costs.
Corporate Partners in Excellence (CPIE) Scholarship - commencing students
A scholarship for future undergraduate students in business, seeking a competitive edge to launch their career.
- Scholarship eligibility
- Academic performance
QUT Excellence Scholarship (Academic)
QUT's premier offering for students with outstanding academic achievement.
- Scholarship eligibility
- Academic performance
Faculty of Business and Law Excellence Scholarship
A scholarship for future undergraduate students who want to study business, property economics or law.
- Scholarship eligibility
- Academic performance
Laurie Cowled Indigenous Scholarship for Business Students
A scholarship for future and current Indigenous female students enrolled in undergraduate or postgraduate studies in business.
- Scholarship eligibility
- Indigenous Australian; Struggling financially; Women
QUT Elite Sport Scholarship
QUT's premier offering for students with outstanding sporting achievement.
- Scholarship eligibility
- Sporting excellence
QUT Budding Entrepreneur Scholarship
A scholarship for innovative individuals who are engaged in their passion for entrepreneurial action.
- Scholarship eligibility
QUT Real World International Scholarship
A scholarship to cover tuition fees, with eligibility based on your prior academic achievements.
- Scholarship eligibility
- Academic performance
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