If you're interested in advertising, promotions, or communications and want to delve into the world of IMC without taking the full masters plunge, QUT's Graduate Certificate in Business (IMC) is the perfect stepping stone for you.
The online delivery is available to offshore students and non-student visa holders onshore
'Studying integrated marketing communications has shaped my thinking, giving me not only a greater depth of knowledge but a more strategic approach to marketing. I attribute much of the success I’ve enjoyed in my career to the skills I gained from my postgraduate study.'
'Studying integrated marketing communications has shaped my thinking, giving me not only a greater depth of knowledge but a more strategic approach to marketing. I attribute much of the success I’ve enjoyed in my career to the skills I gained from my postgraduate study.'
'Studying integrated marketing communications has shaped my thinking, giving me not only a greater depth of knowledge but a more strategic approach to marketing. I attribute much of the success I’ve enjoyed in my career to the skills I gained from my postgraduate study.'
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Apply for mid-year entryDo you have a passion for crafting compelling brand stories? Integrated marketing communication (IMC) lets you seamlessly share your message cohesively across all marketing channels.
If you're interested in advertising, promotions, or communications and want to delve into the world of IMC without taking the full masters plunge, QUT's Graduate Certificate in Business (IMC) is the perfect stepping stone for you.
In a world where everything is digital and a one-size-fits-all marketing approach is outdated, this program challenges you to be innovative and think differently.
As part of this program, you'll acquire the skills to build lasting connections with your audience, boost brand reputation, and ultimately propel business success in today's customer-centric market. To achieve this, you'll delve into fundamental marketing concepts and theories, explore the complexities of the value creation process, and cover topics such as value-based marketing, strategic marketing planning, consumer behaviour, market segmentation and targeting, and marketing mix decisions.
You'll also gain a deep understanding of business intelligence and learn about the methods and technologies used by enterprises to research business problems and create effective strategies. Through hands-on learning opportunities, you'll develop skills to collect and analyse data about the business environment, including external factors such as consumers and competitors, as well as internal processes. By generating insights, you will help businesses create value through innovation, product development, and process improvement.
Units in this postgraduate program are delivered using a mix of face-to-face, online and blended learning technologies. All course materials are placed online including course lecture materials, practical session guides, readings and help guides.
If you're looking to pivot your career and gain specialised knowledge in integrated marketing communication, QUT's Graduate Certificate in Business (IMC) is a great option. Upon graduation, you'll possess the essential skills and knowledge to make strategic decisions in planning, researching, and crafting IMC campaigns and programs that address genuine business needs.
This Graduate Certificate in Business (IMC) opens doors to diverse career opportunities across a variety of industries.
Students are required to complete 48 credit points (4 units). The course can be undertaken either full-time (1 semester) or part-time (2 semesters).
Students are required to complete 48 credit points (4 units) in one semester (full-time study).
You must have one of:
You must have a completed recognised bachelor degree (or higher qualification) in any discipline.
Select the country where you completed your studies to see a guide on meeting QUT’s English language requirements.
Your scores and prior qualifications in English-speaking countries are considered. Approved English-speaking countries are Australia, Canada, England, Ireland, New Zealand, Scotland, United States of America and Wales.
If your country or qualification is not listed, you can still apply for this course and we will assess your eligibility.
We accept English language proficiency scores from the following tests undertaken in a secure test centre. Tests must be taken no more than 2 years prior to the QUT course commencement.
| English Test | |
|---|---|
| IELTS Academic / One Skill Retake | |
| Overall | 6.5 |
| Listening | 6 |
| Reading | 6 |
| Writing | 6 |
| Speaking | 6 |
|
Cambridge English Score
You must share your results with QUT through the Candidate Results Online website. | |
| Overall | 176 |
| Listening | 169 |
| Reading | 169 |
| Writing | 169 |
| Speaking | 169 |
| PTE Academic | |
| Overall | 58 |
| Listening | 50 |
| Reading | 50 |
| Writing | 50 |
| Speaking | 50 |
| TOEFL iBT | |
| Overall | 79 |
| Listening | 16 |
| Reading | 16 |
| Writing | 21 |
| Speaking | 18 |
| English Test | Overall | Listening | Reading | Writing | Speaking |
|---|---|---|---|---|---|
| IELTS Academic / One Skill Retake | 6.5 | 6 | 6 | 6 | 6 |
|
Cambridge English Score
You must share your results with QUT through the Candidate Results Online website. |
176 | 169 | 169 | 169 | 169 |
| PTE Academic | 58 | 50 | 50 | 50 | 50 |
| TOEFL iBT | 79 | 16 | 16 | 21 | 18 |
We offer English language programs to improve your English and help you gain entry to this course.
When you apply for this course, we will recommend which English course you should enrol in.
Your actual fees may vary depending on which units you choose. We review fees annually, and they may be subject to increases.
2026: Fee available from July
2026: Fee available from July
2025: $17,700 per year full-time (48 credit points)
2025: $19,800 per Course (48 credit points)
You may need to pay student services and amenities (SA) fees as part of your course costs.
You may not have to pay anything upfront if you're eligible for a FEE-HELP loan.
You can apply for scholarships to help you with study and living costs.
A scholarship for low-income students studying in any faculty.
A high achievement scholarship for future international undergraduate and postgraduate students.
A scholarship to cover tuition fees, with eligibility based on your prior academic achievements.
Sign up to receive occasional emails to help you with your study decision. We’ll send you relevant information about studying at QUT, scholarships, key dates and upcoming events.
Follow our step-by-step applying guide to make sure your application is complete, giving you the best chance of getting in.
If you're ready for the next step, apply online today.
Follow our step-by-step applying guide to make sure your application is complete, giving you the best chance of getting in.
If you're ready for the next step, apply online today or contact our MBA Program Manager +61 468 575 146 or mba@qut.edu.au
If you're ready for the next step, apply online today or contact our MBA Program Manager +61 468 575 146 (Brisbane),
(02) 6198 3098 (Canberra), emba@qut.edu.au
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