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'Tourism Queensland's success with The Best Job in the World campaign is an example of thinking outside the square. The QUT practicum encouraged such thinking through flexible and interactive education and this also helped me in my current position as Senior Advisor (International) with Tourism and Events Queensland.'
Real graduate
'Tourism Queensland's success with The Best Job in the World campaign is an example of thinking outside the square. The QUT practicum encouraged such thinking through flexible and interactive education and this also helped me in my current position as Senior Advisor (International) with Tourism and Events Queensland.'
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Study at a Business School in the global top 1%. Of the over 13,000 schools offering business degree programs worldwide, QUT is one of only three Australian business schools to be awarded triple international accreditation.
Program overview
- Learn the latest theories, concepts, and techniques in marketing.
- Study consumer behaviour, marketing and survey research, marketing management and an Advertising, Marketing or Public Relations unit of your choice.
- Develop digital competencies and in-demand transferable skills in effective communication, stakeholder management, critical thinking, problem-solving, data analysis and interpretation.
- Be taught by award-winning academics and industry leaders who bring valuable real-world experience to the classroom.
- Successful graduates receive 1 semester of credit (advanced standing) towards QUT's Master of Business (Marketing) degree.
- Complete online or on campus in six months full-time or one year part-time.
Program overview
- Learn the latest theories, concepts, and techniques in marketing.
- Study consumer behaviour, marketing and survey research, marketing management and an Advertising, Marketing or Public Relations unit of your choice.
- Develop digital competencies and in-demand transferable skills in effective communication, stakeholder management, critical thinking, problem-solving, data analysis and interpretation.
- Be taught by award-winning academics and industry leaders who bring valuable real-world experience to the classroom.
- Successful graduates receive 1 semester of credit (advanced standing) towards QUT's Master of Business (Marketing) degree.
- Complete on campus in 1 semester (six months) full-time.
Explore this course
Marketing is a business function that extends into all aspects of a business. It’s a dynamic and ongoing process that focuses on understanding the needs and wants of your target audience and crafting compelling strategies to engage, reach and convert them into loyal customers for your product or service.
If you're looking to pivot your career, gain specialised knowledge and build skills in marketing, consider studying QUT’s Graduate Certificate in Business (Marketing).
Taught by industry leaders and award-winning academics, our program is designed to equip you with the knowledge, skills, and expertise to excel in the competitive world of marketing.
In this program, you will learn how to identify and capitalise on opportunities in domestic and international industries while mitigating threats.
You will also develop a comprehensive understanding of the latest marketing strategies, techniques and tactics needed to design and execute effective marketing campaigns that build brand awareness, drive engagement, and help achieve your marketing goals.
If you want to expand your real-world marketing knowledge and skills, you can further your studies with our Master of Business.
Business advantage
The QUT Business School’s Business Advantage program is a free program offered to all business students. It can help you develop skills through interaction, discussion, cooperation and debate with other students, business, government, education and community leaders. The program includes: guest presentations from inspiring industry, community and university leaders; sessions focused on specific social and professional skills; challenging interaction aimed at developing skills through new experiences; and provides a certificate of completion for students to include in their resume or portfolio. Not only does this program offer you excellent networking opportunities, but also the opportunity to gain highly relevant experiences and skills that you can apply throughout your career.
Careers and outcomes
Marketing is a growing industry that plays a crucial role in the success of businesses across all sectors, as well as government and nonprofit organisations. This program will give you the knowledge, skills, and expertise to advance your career and confidently step into a senior strategic marketing role.
Possible careers
- Chief marketing officer (cmo)
- Content marketing manager
- Digital marketing manager
- E-commerce manager
- Manager of market research
- Marketing operations manager
- Product/ brand manager
Students are required to complete 48 credit points (4 units). The course can be undertake either full-time (1 semester) or part-time (2 semesters).
Students are required to complete 48 credit points (4 units).
- Course code
- BS39
- CRICOS code
- 031769E
-
- Online
- Gardens Point
-
- Gardens Point
- 6 months full-time
- 1 - 2 years part-time
- 6 months full-time
- February and July
- February and July
Entry requirements
You must have one of:
- A recognised bachelor degree (or higher qualification) in any discipline; or
- A recognised diploma (or higher qualification) in any discipline and at least two years full-time (or equivalent) professional work experience; or
- At least five years full-time (or equivalent) professional work experience.
Minimum academic requirements
Entry requirements
You must have a completed recognised bachelor degree (or higher qualification) in any discipline.
Minimum English language requirements
Select the country where you completed your studies to see a guide on meeting QUT’s English language requirements.
Your scores and prior qualifications in English-speaking countries are considered. Approved English-speaking countries are Australia, Canada, England, Ireland, New Zealand, Scotland, United States of America and Wales.
If your country or qualification is not listed, you can still apply for this course and we will assess your eligibility.
We accept English language proficiency scores from the following tests undertaken in a secure test centre. Tests must be taken no more than 2 years prior to the QUT course commencement.
| English Test | Overall | Listening | Reading | Writing | Speaking |
|---|---|---|---|---|---|
| IELTS Academic / IELTS One Skills Retake | 6.5 | 6 | 6 | 6 | 6 |
|
Cambridge English Score
You must share your results with QUT through the Candidate Results Online website. |
176 | 169 | 169 | 169 | 169 |
| PTE Academic | 58 | 50 | 50 | 50 | 50 |
| TOEFL iBT / Paper | 79 | 16 | 16 | 21 | 18 |
Don't have the English language score you need? We can help!
We offer English language programs to improve your English and help you gain entry to this course.
When you apply for this course, we will recommend which English course you should enrol in.
Your actual fees may vary depending on which units you choose. We review fees annually, and they may be subject to increases.
2025 fees
2025: $17,700 per year full-time (48 credit points)
2025 fees
2025: $19,800 per Course (48 credit points)
2024 fees
2024: $16,300 per course (48 credit points)
2024 fees
2024: $18,400 per course (48 credit points)
Student services and amenities fees
You may need to pay student services and amenities (SA) fees as part of your course costs.
FEE-HELP: loans to help you pay for your course fees
You may not have to pay anything upfront if you're eligible for a FEE-HELP loan.
You can apply for scholarships to help you with study and living costs.
QUT Real World International Scholarship
A scholarship to cover tuition fees, with eligibility based on your prior academic achievements.
- Scholarship eligibility
- Academic performance
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