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'I am currently working at TikTok as a Product Marketing Manager. I had the incredible opportunity to study a Master of Business (Marketing) at QUT. Those years were truly unforgettable and filled with wonderful experiences. I consider myself fortunate to have made the right choice to study there. Each unit I studied at QUT was really helpful and equipped me with fundamental knowledge for my career.'
Master of Business (Marketing)
Collaborate with industry professionals
'One pleasant surprise about my course has been the numerous hands-on learning opportunities embedded in the curriculum. This practical approach not only strengthens theoretical understanding but also equips students for real-world challenges. Moreover, the significant focus on collaborating with industry professionals offers valuable insights and networking opportunities, which are incredibly beneficial for future careers.'
Master of Business (Marketing) student
Equipped for the workforce
'I am currently working at TikTok as a Product Marketing Manager. I had the incredible opportunity to study a Master of Business (Marketing) at QUT. Those years were truly unforgettable and filled with wonderful experiences. I consider myself fortunate to have made the right choice to study there. Each unit I studied at QUT was really helpful and equipped me with fundamental knowledge for my career.'
Master of Business (Marketing)
Take your career to the next level
‘I have been working in various industries since completing my undergraduate degree. Although I was satisfied working as a young professional, I wanted to return to university to learn more comprehensively about marketing and further improve myself. My favourite aspect of the course is that all assessments are based on real-world problems faced by actual companies, which I find very engaging.’
Master of Business (Marketing) student
Invest in your education
Study at a Business School in the global top 1%. Of the over 13,000 schools offering business degree programs worldwide, QUT is one of only three Australian business schools to be awarded triple international accreditation.
Program overview
- Transform into a marketing leader by mastering the skills and knowledge required to guide teams in creating impactful marketing campaigns.
- Become skilful in a variety of marketing channels and tactics, such as social media, email marketing, content marketing, and SEO.
- Study contemporary issues in marketing, international marketing, survey research, product and service innovation, and strategic marketing management
- Gain expertise in a wide range of consumer behaviour concepts, models, and marketing trends.
- Develop digital competencies and in-demand transferable skills in leadership, project management, strategic and analytical thinking, and effective communication.
- Be taught by award-winning academics and industry leaders who bring valuable real-world experience to the classroom.
- Complete this 2-year program in 1.5 years if you have a bachelor’s degree in business or a related field. See entry requirements for details.
Program overview
- Transform into a marketing leader by mastering the skills and knowledge required to guide teams in creating impactful marketing campaigns.
- Become skilful in a variety of marketing channels and tactics, such as social media, email marketing, content marketing, and SEO.
- Study contemporary issues in marketing, international marketing, survey research, product and service innovation, and strategic marketing management
- Gain expertise in a wide range of consumer behaviour concepts, models, and marketing trends.
- Develop digital competencies and in-demand transferable skills in leadership, project management, strategic and analytical thinking, and effective communication.
- Be taught by award-winning academics and industry leaders who bring valuable real-world experience to the classroom.
- Complete this 2-year program in 1.5 years if you have a bachelor degree in business or a related field. See entry requirements for details.
Explore this course
Take your career to the next level and become a leader in marketing with QUT’s Master of Business (Marketing). Help businesses and organisations craft innovative and impactful marketing campaigns that captivate audiences, build brand awareness, and drive measurable results.
Whether you're a marketing professional looking to enhance and refine your skills, or you're interested in pursuing a career in the exciting and ever-evolving field of marketing, QUT's Master of Business (Marketing) can help you achieve your goals.
In this program, you will learn how to identify and capitalise on opportunities in domestic and international industries while mitigating threats.
You will also gain a comprehensive understanding of the latest concepts, strategies, and techniques of customer-centric marketing. These include value-based marketing, strategic marketing planning, consumer behaviour, segmenting and targeting markets, and marketing mix decisions.
Real-world learning is embedded in this course, and from your very first semester, you will meet and be taught by award-winning academics working in industry and prominent marketing professionals who guest lecture often in our units.
In the final capstone unit, you'll take your skills to the next level with a unique opportunity to collaborate independently and in teams on real-world client projects with one of our industry partners. This immersive experience will not only advance your knowledge and research skills but also provide you with valuable workplace experience, setting you up for success in your future marketing career
Flexible delivery
Units in this postgraduate program are delivered using a mix of face-to-face, online and blended learning technologies. All course materials are placed online including course lecture materials, practical session guides, readings and help guides.
International double masters program
Earn two internationally accredited masters degrees from across the globe, in as little as 18 months.
Complete part of your degree at Maastricht University’s School of Business and Economics, a premier business school in the Netherlands. Through cross-crediting of your course, you are able to get two full masters degrees from both institutions, and you may be able to complete them in same amount of time that it would take you to complete your QUT Master of Business Program.
For more information, visit international double degrees.
Careers and outcomes
Marketing professionals are involved in the promotion and/or sales of an organisation’s goods or services. This includes the marketing of existing product lines, the development of new products to fulfil consumer needs, or the development of new markets for new or existing products.
Marketing is a vital component of businesses in all industries, as well as in government and nonprofit organisations. This course can lead to strategic roles such as business development managers, brand or product managers, marketing consultants or marketing managers.
Possible careers
- Brand manager
- Chief marketing officer (cmo)
- Digital marketing manager
- Global marketing manager
- Market research analyst
- Marketing analytics manager
- Marketing director
- Social media manager
The Master of Business is designed in three blocks of study:
1. Foundation studies (48 credit points)
2. Discipline studies (96 credit points)
3. Complementary studies (48 credit points)
Students with an undergraduate degree that is not in Business or a related field of study will undertake 192 credit points of study commencing with Foundation studies.
Students who have completed an undergraduate degree in Business or related field of study with a minimum GPA of 4 (on a 7 point scale) will undertake 144 credit points of study in their course.
Complimentary studies units can be selected from units within other majors.
The enrolment program students will undertake will depend on their prior study:
• Undergraduate degree in the same discipline as their chosen major: Students will commence their study in the Discipline studies block.
• Undergraduate Business degree in a different discipline to their chosen major: Students will commence their study in the Foundation studies block.
Students will be able to access course progression advice from the Faculty of Business and Law Student Support.
The Master of Business is designed in three blocks of study:
1. Foundation studies (48 credit points)
2. Discipline studies (96 credit points)
3. Complementary studies (48 credit points)
Students with an undergraduate degree that is not in Business or a related field of study will undertake 192 credit points of study commencing with Foundation studies.
Students who have completed an undergraduate degree in Business or related field of study with a minimum GPA of 4 (on a 7 point scale) will undertake 144 credit points of study in their course.
Complimentary studies units can be selected from units within other majors.
The enrolment program students will undertake will depend on their prior study:
• Undergraduate degree in the same discipline as their chosen major: Students will commence their study in the Discipline studies block.
• Undergraduate Business degree in a different discipline to their chosen major: Students will commence their study in the Foundation studies block.
Students will be able to access course progression advice from the QUT Faculty of Business and Law Student Support.
- Course code
- BS11
- CRICOS code
- 085448J
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- Online
- Gardens Point
-
- Gardens Point
- 1 - 2 years full-time
- 3 - 4 years part-time
- 1.5 - 2 years full-time
- February and July
- February and July
Entry Requirements
2 year program
You must have a recognised bachelor degree (or higher) in any discipline with a minimum grade point average of 4.00 (on QUT’s 7 point scale).
1.5 year program
You must have one of:
-
A recognised bachelor degree (or higher) in business or a related discipline with a minimum grade point average of 4.00 (on QUT’s 7 point scale); or
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A recognised bachelor degree (or higher) in any discipline with a minimum grade point average of 4.00 (on QUT’s 7 point scale) followed by at least seven years full-time (or equivalent) work experience in business or a related discipline.
1 year program
You must have one of:
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A recognised bachelor honours degree in advertising, marketing, or public relations with a minimum grade point average of 4.00 (on QUT’s 7 point scale); or
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A recognised bachelor degree plus graduate certificate both in advertising, marketing, or public relations with a minimum grade point average of 4.00 (on QUT’s 7 point scale); or
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A recognised graduate diploma (or higher) in advertising, marketing, or public relations with a minimum grade point average of 4.00 (on QUT’s 7 point scale); or
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A recognised bachelor degree in advertising, marketing, or public relations with a minimum grade point average of 4.00 (on QUT’s 7 point scale) followed by at least seven years full-time (or equivalent) work experience in advertising, marketing, or public relations.
Minimum academic requirements
Academic entry requirements
As part of QUT's application for admission process, you will be automatically assessed for the 1.5 year program. If you wish to be considered for the 2 year program only, please indicate this on your application form.
Master of Business - 1.5 year program
- A completed recognised bachelor degree in business or related field with a minimum grade point average (GPA) of 4.00 (on QUT's 7 point scale).
Master of Business - 2 year program
- A completed recognised bachelor degree in any discipline with a minimum grade point average (GPA) of 4.00 (on QUT's 7 point scale).
Pathway
Graduate Certificate in Business and Communication: Applicants with an overall IELTS score of 6 (Reading and Writing no less than 5.5 and no other sub-score below 5) (or accepted equivalent) may be considered for the Graduate Certificate / Masters pathway.
Minimum English language requirements
Select the country where you completed your studies to see a guide on meeting QUT’s English language requirements.
Your scores and prior qualifications in English-speaking countries are considered. Approved English-speaking countries are Australia, Canada, England, Ireland, New Zealand, Scotland, United States of America and Wales.
If your country or qualification is not listed, you can still apply for this course and we will assess your eligibility.
We accept English language proficiency scores from the following tests undertaken in a secure test centre. Tests must be taken no more than 2 years prior to the QUT course commencement.
| English Test | Overall | Listening | Reading | Writing | Speaking |
|---|---|---|---|---|---|
| IELTS Academic / One Skill Retake | 6.5 | 6 | 6 | 6 | 6 |
|
Cambridge English Score
You must share your results with QUT through the Candidate Results Online website. |
176 | 169 | 169 | 169 | 169 |
| PTE Academic | 58 | 50 | 50 | 50 | 50 |
| TOEFL iBT | 79 | 16 | 16 | 21 | 18 |
Don't have the English language score you need? We can help!
We offer English language programs to improve your English and help you gain entry to this course.
When you apply for this course, we will recommend which English course you should enrol in.
Advanced standing
If you have completed the Graduate Certificate in Business (Marketing) within the last seven years you will receive credit for 48 credit points.
Advanced standing may also be available to students who have studied a related postgraduate program with another institution within the last five years.
Advanced standing
If you have completed the Graduate Certificate in Business (Marketing) within the last seven years you will receive credit for 48 credit points.
Advanced standing may also be available if you who have within the last five years:
- studied a related postgraduate program with another institution
- professional work experience in a related field
Your actual fees may vary depending on which units you choose. We review fees annually, and they may be subject to increases.
2025 fees
2025: $35,200 per year full-time (96 credit points)
2025 fees
2025: $39,700 per year full-time (96 credit points)
2024 fees
2024: $32,600 per year full-time (96 credit points)
2024 fees
2024: $36,800 per year full-time (96 credit points)
Student services and amenities fees
You may need to pay student services and amenities (SA) fees as part of your course costs.
FEE-HELP: loans to help you pay for your course fees
You may not have to pay anything upfront if you're eligible for a FEE-HELP loan.
You can apply for scholarships to help you with study and living costs.
Laurie Cowled Indigenous Scholarship for Business Students
A scholarship for future and current Indigenous female students enrolled in undergraduate or postgraduate studies in business.
- Scholarship eligibility
- Indigenous Australian; Struggling financially; Women
Equity scholarships scheme
A scholarship for low-income students studying in any faculty.
- Scholarship eligibility
- Struggling financially
International Merit Scholarship
A high achievement scholarship for future international undergraduate and postgraduate students.
- Scholarship eligibility
- Academic performance
QUT Real World International Scholarship
A scholarship to cover tuition fees, with eligibility based on your prior academic achievements.
- Scholarship eligibility
- Academic performance
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